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Kumulos

Kumulos

Overview

What is Kumulos?

Kumulos offers their mobile app development platform supporting mobile app marketing automation, mobile app performance, push notifications, and other features.

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Recent Reviews

TrustRadius Insights

Kumulos provides a versatile platform that businesses can leverage to enhance their customer experience and engage with their guests …
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Pricing

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What is Kumulos?

Kumulos offers their mobile app development platform supporting mobile app marketing automation, mobile app performance, push notifications, and other features.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.kumulos.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Kumulos?

Personalized mobile app engagement, Kumulos helps make customers love a brand. Features include Mobile and Web Push Notifications, In-App Messages, Deferred Deep Links, Analytics and Crash Reporting.

Boasting customers in 25+ countries and some of the world’s top brands listed as customers, Kumulos aims to be one of the first names in mobile marketing. They offer a free trial or product demonstration before sign-up.

· An All-in-one Platform - Kumulos specializes in the full user journey from first point of contact throughout an app’s lifecycle. Manage every aspect of Mobile App Performance from acquisition through to conversion and retention

· Pricing –Pay for the services needed on a no-contract basis, cancel anytime.

· Developer Support – Kumulos offers technical support staffed by experienced cross-platform mobile app developers

· User Privacy Compliant – Kumulos supports data privacy to help remove the worry of data protection when working with other companies.

Kumulos Features

  • Supported: Push Notifications
  • Supported: In-App Messaging
  • Supported: Analytics
  • Supported: Deferred Deep Linking
  • Supported: Web-to-App Banners
  • Supported: Crash Reporting
  • Supported: Location Targeting
  • Supported: App Store Optimization
  • Supported: Mobile Backend-as-a-Service

Kumulos Screenshots

Screenshot of Kumulos Messaging DashboardScreenshot of Geofencing Set-UpScreenshot of Analytics DashboardScreenshot of Push Notification ComposerScreenshot of Crash Reporting DashboardScreenshot of In-App Messaging Composer

Kumulos Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Huawei
Supported CountriesWorldwide
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Reviews and Ratings

(2)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kumulos provides a versatile platform that businesses can leverage to enhance their customer experience and engage with their guests effectively. Users have praised the Kumulos team for their exceptional support and willingness to go above and beyond to assist them. This software serves as a valuable communication tool, enabling businesses to create targeted push campaigns and achieve increased user retention, lower churn rates, and additional revenue. Integration with HCL Unica marketing suite has been well received by HCL customers, further enhancing the capabilities of Kumulos' mobile push platform. Additionally, Kumulos offers seamless integration with multiple APIs, simplifying the process for users.

The Tables tool provided by Kumulos greatly facilitates navigation and identification of specific account numbers and cross-referencing authentication codes. For young businesses looking to deliver external communication channels, Kumulos is an excellent choice, as it increases customer uptake and utilization of the system. Users have found Kumulos instrumental in solving problems related to push notifications, PWA applications, and heavy plugins on their websites. With Kumulos, the functionality of app communications has significantly improved, providing a comprehensive view of the customer and enabling tailored messaging campaigns. Moreover, users can now communicate with their customers efficiently through push notifications and emails without worrying about messages ending up in spam folders. This enhanced engagement has resulted in increased user retention and meaningful cost savings for businesses.

Convenient usage statistics: Many users have found the usage statistics provided in Kumulos' dashboard to be convenient, as it allows them to view all app customers in one place. This feature has been praised for its ability to provide a comprehensive overview of app performance and customer behavior.

Similarity to SQL query syntax: Several reviewers have praised Kumulos' query syntax for its similarity to SQL, which makes it easy for users to work with. This familiarity with SQL allows users to quickly and efficiently retrieve data and perform various operations within the platform.

One-on-one support from the team: The one-on-one support offered by Kumulos' team has been highlighted by multiple users as a major advantage. These reviewers appreciate the effort made by the team to understand their business and goals for the app. Additionally, they value the team's proactive approach in providing not only support but also suggestions for increased effectiveness.

Inconvenient Data Browsers: Some users have found the data browsers in the format of a new window to be inconvenient and have suggested being able to view the data directly in the browser. They feel that this would improve their workflow and make it more efficient.

Limited Customization Options: Several reviewers have expressed a desire for more customization options, such as adjusting the size of columns and data, to view more information on larger monitors. Being able to customize the layout according to their preferences would enhance their user experience.

Unclear Analytics: Some users have felt that the analytics could be more clear in order to easily determine total user numbers. They suggest improving the presentation of analytics data, making it more intuitive and providing clearer insights for better decision-making.

Users of Kumulos have made several recommendations based on their experiences with the software. Firstly, many users find Kumulos to be very user-friendly and appreciate its great support team. They highly recommend taking advantage of the offer for unlimited technical and user support.

Secondly, users recommend Kumulos as a great and easy-to-use software for developing a mobile app and managing push notifications. They appreciate the simplicity and effectiveness of the platform in these areas.

Lastly, users highly recommend Kumulos for its product robustness and customer experience. They suggest giving Kumulos a shot for mobile marketing and mobile backend needs. Additionally, they advise working closely with the team to find the best solution tailored to individual needs.

Attribute Ratings

Reviews

(1-1 of 1)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Kumulos is used mainly on our resort's app. It is now the primary way we get in touch with our members. We use it to send notifications as well as in-app messages. By using Kumulos through the app, we are able to keep our members updated with what's going on in the resort, as well as push promotions to them. This has now replaced SMS as the main way to contact members. We aren't worried about outdated numbers anymore. As long as they have the app installed, we know we can contact them. As an added bonus, because of the number of members and messages, Kumulos is much more cost-effective than SMS. The analytics are also much better than SMS. The ways you can segregate the data are extremely helpful in determining how good or bad your campaign went. I must mention that the support team is also fantastic. I have reached out to them on occasion and they have always replied quickly and solved any issues that I had. They also are very open to listening to new ideas and actually implementing them. They can also help give you tips on how to achieve your goals with the system.
  • Sending app notifications.
  • Sending in-app messages.
  • Segmenting your target audience.
  • Delivering messages intelligently.
  • Customer support.
  • The UI could use a lot of improvement. It's not very intuitive.
  • Canceling of sent in-app messages can't be done through the dashboard. You have to contact support for them to do it.
  • To send the same message again, you have to recreate the whole thing instead of just resending it.
We have promotions that we want to tell our members or a specific subset of them like they have a chance of winning a raffle. We use Kumulos to fire off the message and notification. Our members get it in their app and we can tell how many of them received it. We can also use the messages to direct them to specific web pages if we want to give them more information. We also use Kumulos to send announcements about things that are happening around the resort. Since we are located near the airport, when heads of state arrive, there are times that the roads are closed to allow them to pass. We use Kumulos to fire off notifications early enough that they know to avoid the area at a particular time. Where it doesn't do as well is when you need the notifications to be received immediately. Since the notifications pass through the Google/Apple network, it may take time to arrive. Sometimes you get it quick, sometimes you don't. So if timeliness is critical, it won't work as well. Also if you're sending to a lot of people, the rollout of the messages may take longer.
  • Sending notification.
  • Sending in-app messages.
  • Analytics.
  • We've cut down on SMS cost dramatically.
  • We can now reach our members who don't have updated contact info.
  • We can see which demographics engage with what particular promotions we have sent through our app.
Adobe PhotoShop, Google Workspace (formerly G Suite), AppsFlyer
15
There are two teams that directly use Kumulos, Business User Engagement, and Gaming Marketing.

Business User Engagement receives requests from other business units, not related to gaming, to send messages and in-app notifications. Hotel, food and beverage, e-commerce; the business units under them send their promotions or announcements through this team.

The Gaming Marketing team handle all the sending with regards to anything gaming related. If the casino has a tournament or announcements on prizes, this team handles the sending.
5
The people in our company doing support for the Kumulos system are all have IT backgrounds, particularly in web and app development.

The skills that these people in particular have to support Kumulos are the following:
  • Graphic design - this is for the artwork that you put in your messages
  • Google Docs - for the writing and editing of the copy
  • Digital Marketing - knowing how to get the most attention and engagement from the users
  • App Development - integrating and supporting Kumulos to the app
  • Sending in-app messages to particular members regarding promotions
  • Sending notifications to particular members regarding promotions
  • Analyzing data regarding the usage of our app and success of campaigns
  • We didn't expect to get the more accurate way of checking on the active users of our app.
  • We're looking into adding deep linking with our app to point messages to particular sections of the app.
Kumulos is doing everything we need and more. The cost is also very reasonable. It has cut down our need for SMS and has lowered our OPEX because of this. We also love the analytics that it provides and it gives us insight into the usage and engagement of our app.
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