Adaptive ABM for increase the number of potential clients
I used this software last year, it was very satisfying to use. We used it in a consultancy for another company. Where the KPI assessment …
Overview
What is Kwanzoo?
Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to…
Recent Reviews
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What is Kwanzoo?
Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
- About
- Competitors
- Tech Details
What is Kwanzoo?
Kwanzoo provides ABM advertising and retargeting to help mid-to-large B2B enterprises reach and engage buyers at target accounts that have never visited their websites. Prioritize accounts based on recent activity, and deliver engaged accounts to Sales Development / BDR teams to accelerate pipeline and deals. Integrate across enterprise martech, sales tech and paid media tech stacks. Kwanzoo integrates with marketing automation and CRM (Oracle|Eloqua, Marketo, Salesforce), Data Management (Oracle|BlueKai B2B), 3rd Party Data Sources and a broad range of RTBs and DSPs. The vendor boasts HPE, Infosys, Adobe, HCL, Checkpoint, Amdocs, and leading mid-market companies as customers.
Kwanzoo Competitors
Kwanzoo Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
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Reviews and Ratings
(5)Attribute Ratings
Reviews
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I used this software last year, it was very satisfying to use. We used it in a consultancy for another company. Where the KPI assessment and other indicators were asked to be analyzed. I got to use it and even found software with a lot of potential, but for small and medium companies.
- Price
- Tools for analysis
- Data management
- Training and tutorials
- Interface
- Communication between systems
82%
8.2
100%
10.0
90%
9.0
- We managed to reduce costs in about 32% of the customer.
- Increased engagement in ad reach by 18%
- Our team was communicating better
December 10, 2019
The only choice for ABM ad serving or retargeting!
Score 10 out of 10
Vetted Review
Verified User
Kwanzoo has the most comprehensive ABM Analytics Reporting in the industry. I integrated their activity feed to Eloqua, SFDC and through an engagement score to Salesloft. The out of the box (OOTB) reports supported the BDR and Sales teams and the data feed was ideal in displaying overall engagement at the account level. By adding Kwanzoo I was able to uncover the timeline of anonymous behavior prior to conversion, including but not limited to integration with Drift.
- Targeting including integrating multiple intent vendors into my targeting efforts
- ABM retargeting, I only targeted the universe of accounts in SFDC. No more wasting budget with Google audiences.
- Reporting, this is the most advanced and detailed reporting in the industry, directly compared to Terminus, Demandbase and Adworks.
- The ad reach and engagement, we targeted 512 accounts, reached 498 and received engagement from 392 accounts generating >110 influenced opportunities .
- We also used this for opportunity surround and sped up pipeline velocity, by 14%.
- The UI is not as intuitive as I would like.
- I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
100%
10.0
100%
10.0
83.33333333333334%
8.3
- The ad reach and engagement, we targeted 512 accounts, reached 498 and received engagement from 392 accounts generating >110 influenced opportunities .
- We surrounded buying team of opportunities with relevant engagement that increased pipeline velocity by 14.2%.
- Simplified paid media spend, in my next role I will just move the entire budget.
Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.
Don't have the reporting detail to make adequate decisions on spend and creative.
Don't have the reporting detail to make adequate decisions on spend and creative.
3
Creative, Project Management and Leadership
Creative development and program management or execution
- ABM Analytics
- ABM Retargeting
- ABM Paid Media
- Opportunity based marketing, surrounding the contracts team with relevant content during later stage opportunities.
- Targeting efforts, IAP with intent analysis
No
- Product Features
- Product Usability
- Prior Experience with the Product
- Vendor Reputation
The overall sales process was a little clunky but it all clicked after I received my target account analysis back from the team. The pricing is not standard in the industry but their model is simple and easy to understand, just identify how many accounts you want to target or tell them your budget and give them your target list or data for analysis.
I would dig deeper into the reporting and engagement, I have chosen their competitors in the past because of the marketing and sales experience. Kwanzoo is not nearly as well funded or known as their competitive set. The engagement data for my timeline made all the difference to me.