LAHAR

LAHAR is a marketing automation software platform offered by Ramper Marketing. According to the vendor, LAHAR provides a set of tools to attract leads, nurture relationships, and generate sales. It is designed to simplify digital marketing strategies and is suitable for businesses of all sizes, including marketing agencies, consultants, sales and marketing professionals, startups and accelerators, and software companies.

Key Features

Automated Marketing Tasks: According to the vendor, LAHAR automates various marketing tasks such as lead generation, tracking, email marketing, segmentation, and personalization. It aims to save time, increase team productivity, and optimize conversion rates.

Email Marketing Automation: The vendor states that LAHAR enables the automation of email marketing strategies, including scheduling and sending emails and SMS. It allows for contact segmentation, assists in lead generation and qualification, and provides insights into consumer behavior.

Lead Management Automation: According to the vendor, LAHAR automates the entire lead management process, from capture to conversion. It aims to increase team productivity, integrate leads into the database, and provide access to reports for monitoring and optimization.

SMS Automation: LAHAR allows for direct communication with leads through SMS, according to the vendor. It enables content segmentation based on lead personas and helps promote offers, discounts, reminders, and lead conversion.

Integration with CRM: According to the vendor, LAHAR integrates with CRM systems to effectively manage leads and customer relationships. It aims to enhance brand authority, improve user experience, and increase conversion rates.

Keyword Panel: According to the vendor, LAHAR allows tracking of customer searches related to the business on search engines and provides intelligence to produce targeted content that addresses their problems.

Social Media Management: The vendor claims that LAHAR provides real-time control over engagement with the brand on social media and effective monitoring of social media information to seize opportunities.

Landing Pages: LAHAR enables the creation of conversion-focused landing pages with attractive content, according to the vendor. It also allows for easy customization of forms to capture lead information without technical knowledge.

External Forms: According to the vendor, LAHAR facilitates lead conversion and lead generation by providing a user-friendly interface to create forms and gather contact information.

Lead Tracking: The vendor claims that LAHAR allows tracking of every step the lead takes on the website before they even leave their contact information. It enables personalized and automated interaction with leads to increase relationship strength and sales.