Name: Lakebed
Price: 1250 USD
Author: Lakebed.io.

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Accessibility Testing

Development

Classroom Management

Virtual Classroom

Education

Business Intelligence (BI)

Collaboration

Data Extraction

Emissions Management

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Risk Management

Enterprise

Accounting

Digital Banking

Nonprofit Accounting

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Authorization

Cloud Storage

Configuration Management

Data Collaboration

Fraud Detection

Game Engine

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

IoT Security

LAN Switches

License Management

Network Performance Monitoring

Network Security

Open-Source Database

Operating Systems

SOA Governance

Service Desk Outsourcing

Single Sign-On

Vendor Risk Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Audience Intelligence

Content Experience

Content Management

Customer Journey Mapping

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Social Media Management

Survey & Forms Building

Text to Speech

Video

Video Marketing

Web Analytics

Marketing

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Performance Management

Social Commerce

Sales

Virtualization Security

Security

Agriculture

Banking

Donor Management

Equipment Rental

Rental Property Management

Vertical-Specific

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Priority Matrix

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Document Locator

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Aras PLM

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Basic

Personal

Team

Department

Organization

Clear Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle Marketing

Lakebed

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Data Management

Lakebed.io.

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Data Management Platforms (DMP)