A free-falling product after the D&B acquisition
Lattice Engines is being used to score our leads and contacts for our Inside Sales team. The main output is a grade that we use internally …
Overview
What is Lattice Engines (discontinued)?
D&B Lattice (formerly Lattice Engines) was a Predictive Lead Scoring solution that blended the contact profile and behavioral information from Marketing Automation systems with additional attributes that could contain hidden buying signals. The product has been discontinued.
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What is Lattice Engines (discontinued)?
D&B Lattice (formerly Lattice Engines) was a Predictive Lead Scoring solution that blended the contact profile and behavioral information from Marketing Automation systems with additional attributes that could contain hidden buying signals. The product has been discontinued.
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- Premium Consulting/Integration Services
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Product Details
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- Competitors
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What is Lattice Engines (discontinued)?
D&B Lattice was a customer data platform (CDP) that provided predictive lead scoring. The service has been discontinued, but similar capabilities are now provided by D&B's modern product line.
Lattice Engines (discontinued) Competitors
Lattice Engines (discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
D&B Lattice (formerly Lattice Engines) was a Predictive Lead Scoring solution that blended the contact profile and behavioral information from Marketing Automation systems with additional attributes that could contain hidden buying signals. The product has been discontinued.
Demandbase One and 6sense are common alternatives for Lattice Engines (discontinued).
Reviewers rate Support Rating highest, with a score of 8.7.
The most common users of Lattice Engines (discontinued) are from Enterprises (1,001+ employees).
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(11)Attribute Ratings
Reviews
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October 02, 2013
Proven ROI
Score 9 out of 10
Vetted Review
Verified User
- SalesPrism is provides a great way to target accounts that are likely to buy that product. By identifiying key account attributes you can narrow down a large potential pool of account candidates to an exact one for reps and marketing to target.
- The UI is not user friendly and does not fit incredibly well into SFDC. That said, with some use, it gets easier. Columns of key data presented on the accounts should be more standardized and sort from largest to smallest.
- We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po".
- This service from Lattice is used by our sales and marketing teams to develop high propensity target lists of customer and prospects to target for specific VMware solutions
- It is also used for account planning and account intellegence.
We did not switch from another vendor.
- Implemented in-house
- Online training
- In-person training
- Self-taught
Generally yes, but the UI needs a good update. It's sometimes very frustrating when trying to get to information quickly. For example - why do you need to scroll through pages of results? Whey can you just see them all on one page? Scrolling around within the window is very arduous.
No