LayerFive

LayerFive is a marketing data platform designed to optimize marketing performance and maximize ROI, according to LayerFive Inc. It provides advanced analytics, attribution, and actions to help businesses track and analyze customer journeys, improve audience targeting, personalize customer experiences, and make data-driven marketing decisions. LayerFive is said to be suitable for businesses of all sizes, from small startups to large enterprises. Marketing professionals, digital marketers, e-commerce businesses, B2B companies, and retailers are among the professions and industries that can benefit from using LayerFive.

Key Features

Privacy-First Identity Resolution: According to LayerFive Inc., the platform uses patented, privacy-compliant identity resolution to maximize recognizing each visitor, enabling deeper behavioral insights and larger retargeting audiences.

Unified Audience Data: LayerFive collects data from every aspect of a business to build larger, more qualified audiences, which the vendor claims can result in a higher ROI from email and paid social campaigns.

Predictive Scoring: LayerFive's lead scoring is said to accurately rank visitors according to their engagement, helping businesses uncover 70% more qualified prospects weekly, according to the vendor.

Turbo Boost for CDP: LayerFive is claimed to help fill gaps in CDP data, giving businesses 2-5x larger addressable segments, resulting in improved email click-throughs and better email and CDP engine performance, as stated by the vendor.

Richer Visitor Insights: According to LayerFive Inc., the platform provides 3X more recognized site visitors with complete journey data, empowering highly relevant sales conversations and improving lead prioritization and conversions.

Attribution: LayerFive is said to provide daily visibility into the journey of each conversion, allowing businesses to understand the true contribution of each marketing channel and make data-driven decisions, according to the vendor.

Analytics: LayerFive is claimed to provide unmatched visibility into customers' full journeys across all marketing channels for game-changing attribution. It is also said to offer a bird's eye view of marketing effectiveness, allowing businesses to compare the effectiveness of different marketing channels and push for better performance, according to the vendor.

Actions: LayerFive is said to help businesses target bigger and better audiences, resulting in 50-300% larger segments compared to other platforms, according to the vendor. It is also claimed to make testing easy, allowing businesses to follow marketing experiments with ease and achieve outsize results.

Solutions: According to LayerFive Inc., the platform offers solutions for B2B and Shopify customers, helping them optimize marketing performance and maximize ROI. It is claimed that LayerFive's data-driven recommendations can help businesses identify untapped marketing opportunities and drive better results.

Marketing Data Services: LayerFive is claimed to fill critical data gaps to boost email, CRM, and marketing automation performance by 2X or more, according to the vendor. The platform is also said to use identity resolution to connect anonymous and known events into complete buyer journeys with 3X more touchpoint data. Additionally, LayerFive applies predictive lead scoring to expose up to 2X more sales-ready prospects for businesses to close, as stated by the vendor.