Name: LayerFive
Author: LayerFive

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

WebOps

Development

Business Intelligence (BI)

Collaboration

Visual Collaboration

VoIP

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

On-Demand Payment

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

API Management

App Development

Browser

Cloud Storage

Component Content Management

Data Observability

Enterprise Architecture Management

Fraud Detection

Hosted Virtual Desktop

Hyper-Converged Infrastructure

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Interoperability

MLOps

Network Access Control (NAC)

Network Performance Monitoring

Remote Support

Requirements Management

Security Awareness Training

Session Border Controllers

Voice Recognition

Web Application Firewalls

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Content Marketing

Digital Signage

Direct Mail Automation

Email Management

Email Marketing

Event Registration

Marketing Automation

Marketing Resource Management

Online Reputation Management

Search Marketing Intelligence

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Business Caller ID

Professional Services Automation

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Intelligence

Sales

Data Loss Prevention

Insider Risk Management

Security

Commercial Drone

Construction Accounting

HIPAA Compliance

Multiple Listing Service (MLS)

Smart Cities

Utilities

Vertical-Specific

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LayerFive is a marketing data platform designed to optimize marketing performance and maximize ROI, according to LayerFive Inc. It provides advanced analytics, attribution, and actions to help businesses track and analyze customer journeys, improve audience targeting, personalize customer experiences, and make data-driven marketing decisions. LayerFive is said to be suitable for businesses of all sizes, from small startups to large enterprises. Marketing professionals, digital marketers, e-commerce businesses, B2B companies, and retailers are among the professions and industries that can benefit from using LayerFive.

## Key Features

**Privacy-First Identity Resolution**: According to LayerFive Inc., the platform uses patented, privacy-compliant identity resolution to maximize recognizing each visitor, enabling deeper behavioral insights and larger retargeting audiences.

**Unified Audience Data**: LayerFive collects data from every aspect of a business to build larger, more qualified audiences, which the vendor claims can result in a higher ROI from email and paid social campaigns.

**Predictive Scoring**: LayerFive's lead scoring is said to accurately rank visitors according to their engagement, helping businesses uncover 70% more qualified prospects weekly, according to the vendor.

**Turbo Boost for CDP**: LayerFive is claimed to help fill gaps in CDP data, giving businesses 2-5x larger addressable segments, resulting in improved email click-throughs and better email and CDP engine performance, as stated by the vendor.

**Richer Visitor Insights**: According to LayerFive Inc., the platform provides 3X more recognized site visitors with complete journey data, empowering highly relevant sales conversations and improving lead prioritization and conversions.

**Attribution**: LayerFive is said to provide daily visibility into the journey of each conversion, allowing businesses to understand the true contribution of each marketing channel and make data-driven decisions, according to the vendor.

**Analytics**: LayerFive is claimed to provide unmatched visibility into customers' full journeys across all marketing channels for game-changing attribution. It is also said to offer a bird's eye view of marketing effectiveness, allowing businesses to compare the effectiveness of different marketing channels and push for better performance, according to the vendor.

**Actions**: LayerFive is said to help businesses target bigger and better audiences, resulting in 50-300% larger segments compared to other platforms, according to the vendor. It is also claimed to make testing easy, allowing businesses to follow marketing experiments with ease and achieve outsize results.

**Solutions**: According to LayerFive Inc., the platform offers solutions for B2B and Shopify customers, helping them optimize marketing performance and maximize ROI. It is claimed that LayerFive's data-driven recommendations can help businesses identify untapped marketing opportunities and drive better results.

**Marketing Data Services**: LayerFive is claimed to fill critical data gaps to boost email, CRM, and marketing automation performance by 2X or more, according to the vendor. The platform is also said to use identity resolution to connect anonymous and known events into complete buyer journeys with 3X more touchpoint data. Additionally, LayerFive applies predictive lead scoring to expose up to 2X more sales-ready prospects for businesses to close, as stated by the vendor.

DeliverPoint OnPrem

DeliverPoint OnPrem Enterprise Edition

DeliverPoint Online

DeliverPoint Online Enterprise Edition (>10,000 users)

Lightning Tools DeliverPoint

Avatier Identity Anywhere User Lifecycle Management

Avatier Identity Anywhere Password Management

Avatier Identity Anywhere Single Sign-On (SSO)

Avatier Identity Anywhere Access Governance

Avatier Identity Anywhere

LayerFive

Identity Management (IdM) is essentially about creating, maintaining, and retiring individual enterprise accounts for IT security. Identity and Access Management (IAM) systems encompass this but also provide a framework that goes beyond digital identities to providing access to users in various roles in a relatively automated fashion for cost and efficiency, while yet presenting minimal risk to sensitive data or equipment, simultaneously creating an audit trail for lawful compliance. Depending on the implementation needed by the enterprise (i.e. who is logging in and to what largely determines this) these concerns can be somewhat, highly, or totally overlapping areas.

Making comparisons across suites of software and their vendors can be difficult as this apparently singular body of needs is  serviced by vendors in this area in a highly modular fashion who bridge gaps with strategic or technical partnerships and integrations.  But here "Identity Management" Software is defined as software which handles all or some of the tasks related to all of the above, which may be divided into:

-- Identity governance or provisioning (basically role management with workflow controls).

-- Access (authorization or restriction of access to certain information to certain persons across locations and systems).

 ...and the various methods of enabling rapid yet secure access like:

-- Single sign-on (SSO, describes the ability to login to the system once and only once, gaining access to all systems without need for logging in again via help from a server).

-- Multi-factor authentication (using multiple, independent components to gain access, a simple step to increase security, though at a cost of efficiency for each additional step).

-- Password management and self-help for password users.

-- Identity federation, related to SSO, access spanning system boundaries (e.g. cloud access).

-- Directory / User Repository Management for tracking of users with access, and

-- Security Analytics for auditing and compliance...

...and more. IAM software is most usually sold in a modular, configurable pieces-sold-separately fashion, where each module handles some but not all of these needs. Some of the strongest vendors in this area offer high specialization and strategic partnerships with other specializers while other established vendors, via both acquisitions and development, manage to cobble together comprehensive portfolios and subsume all the various needs under one grand suite of comprehensive IAM capabilities. Enterprises have gone both ways.


A later arriving area of identity management software that greatly up-prioritizes speed and ease of access over security is called by the vendors who specialize in it Customer Identity Management, which provides simple customer registration most often via Social Sign-On capability. This allows a user to instantaneously set up an account with a service provider merely by logging in via their preferred social network account; voila, the customer has (safe, limited) access, and the enterprise gains useful information about the potential customer in less than five seconds. While traditional Identity Management Systems offer the capability to do this, smaller vendors who specialize in customer access, with its high-efficiency / low-security demands, sometimes bundle the feature with other common marketing capabilities to leverage the instantly acquired customer data (e.g. email marketing, segmentation, landing pages, etc.), thus creating a (growing) niche of customer-facing identity management systems in the process.

Identity Management

Identity management software manages information about the identity of software users and controls access to corporate resources

ID-Management Access Control

Authorization or restriction of access to information depending on role

ID Management Single-Sign On (SSO)

The ability to login to the system once, gaining access to all systems without the need for logging in again

Multi-Factor Authentication

Using multiple, independent components to gain access

Password Management

Self-help capabilities the help users recover forgotten passwords, etc.

Account Provisioning and De-provisioning

Capabilities for creating user accounts  based on roles, group memberships and business processes

ID Management Workflow Automation

Automated sequence of tasks to simplify processes

ID Risk Management

Identification, evaluation, and prioritization of risks with procedures to minimize, impacts of unplanned consequences

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