Name: Lead Guerrilla
Price: 99 USD
Author: 1CRM

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

Mobile App Development

Development

Business Intelligence (BI)

Collaboration

Communications Platform as a Service (CPaaS)

Org Chart

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Cloud Storage

Component Content Management

Data Quality

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Infrastructure Monitoring

IT Service Management (ITSM)

Identity Governance and Administration

Industrial IoT

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Print

Network Performance Monitoring

Relational Database Management Systems

Session Border Controllers

Solid State Drives

Static Application Security Testing (SAST)

Static Code Analysis

Tower Servers

Traffic Switching

Virtual Private Network (VPN)

Vulnerability Management

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Email Marketing

Heatmap and Session Recording

Intent Data

Marketing Automation

Marketing Resource Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Multichannel Retail

Sales Gamification

Sales Intelligence

Sales

Secure Service Edge (SSE)

User and Entity Behavior Analytics (UEBA)

Security

Car Rental

Commercial Drone

Equation Editors

Insurance Agency Management

Public Sector Software

Real Estate Property Management

Trucking Software

Vertical-Specific

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Lead Guerrilla is a marketing automation platform offered by 1CRM Systems Corp. According to the vendor, this platform is designed to help businesses track and engage with website visitors, capture leads, and nurture them through the sales funnel. It provides a range of features including social CRM, analytics, multi-channel campaigns, landing pages, contact management, web forms and tracking, dashboards and reporting, and advanced marketing techniques. The product is suitable for businesses of all sizes, from small startups to large enterprises. It is used by B2B marketing professionals, sales teams, digital marketers, e-commerce businesses, and software and technology companies. 

## Key Features

**Social CRM**: According to the vendor, Lead Guerrilla offers a Social CRM feature that allows users to track customer activity across websites, Twitter, live chat, web forms, and email. This feature assists in determining lead scoring and enables personalized multi-channel campaigns.

**Analytics**: The vendor claims that Lead Guerrilla provides analytics capabilities to track and analyze marketing progress. Users can visualize their marketing performance through a heads-up dashboard and generate custom or predefined reports to gain insights into audience interests and preferred channels.

**Marketing**: Lead Guerrilla is said to be a marketing automation system that helps businesses streamline their marketing efforts. It organizes website, social media, text, and email communications into a single, intuitive platform, allowing for efficient multi-channel campaigns.

**Multi-Channel Campaigns**: According to the vendor, Lead Guerrilla enables users to send automated emails, tweets, and text messages. The system tracks customer activity across various channels, including websites, Twitter, live chat, web forms, and email, enabling lead scoring and personalized dynamic content.

**Landing Pages**: The vendor states that Lead Guerrilla allows users to create landing pages and forms from scratch or using ready-made templates. It offers features such as visitor history tracking, A/B testing, and personalized dynamic content to optimize lead conversion.

**Contact Management**: According to the vendor, Lead Guerrilla provides contact management capabilities, allowing users to segment contacts based on categories, points, and stages. This enables the design of targeted campaigns for specific client segments and synchronization of contacts with CRM systems.

**Web Forms, Tracking & Lead Scoring**: Lead Guerrilla is said to enable users to design dedicated landing pages and embed forms in existing web pages. The system also offers website tracking to capture visitor activity, build contact history, and assign lead scoring based on various actions.

**Dashboards & Reporting**: The vendor claims that Lead Guerrilla provides a highly informative heads-up dashboard that visualizes marketing progress. Users can create custom or predefined reports to gain insights into audience interests and preferred channels, helping them make data-driven marketing decisions.

**Advanced Marketing Techniques**: According to the vendor, Lead Guerrilla offers advanced marketing techniques such as progressive profiling, account-based marketing, segment-specific messaging, and dynamic content across multiple channels. These features are aimed at helping businesses personalize their marketing efforts and improve engagement.

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All-in-One marketing platforms typically offer different combinations of marketing functions is an integrated package and are aimed at SMB customers who do not want to purchase several different point systems to handle, for example:  marketing automation, contact management/CRM, content management (including blogging), SEO, social media marketing, and eCommerce.

1CRM

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

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Lead Guerrilla

Overview

What is Lead Guerrilla?