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Leadfeeder is a powerful tool that offers a range of use cases for businesses across various departments. One of the primary use cases of …
Overview
What is Leadfeeder?
Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's…
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What is Leadfeeder?
Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's tracking script, your…
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.leadfeeder.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Leadfeeder & Pipedrive Integration demo
YouTube
What is Lead Engagement Timeline in Leadfeeder? | LET Overview
YouTube
Leadfeeder | Our #1 Lead Generation Marketing Tool
YouTube
Lead generation: 30-second demo video of Leadfeeder
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Leadfeeder?
Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM.
By installing Leadfeeder's tracking script, your website will be monitored for visits from companies in close to real-time (fresh leads appearing in your account every hour.)
The vendor’s value proposition is that Leadfeeder’s simple interface and timely data enables some of their users to close deals in the first weeks of their trial!
Leadfeeder Screenshots
Leadfeeder Video
Leadfeeder starter guide
Leadfeeder Integrations
Leadfeeder Competitors
- Lead Forensics
- Albacross
- LeadInfo
Leadfeeder Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Leadfeeder Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 30% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 30% |
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Reviews and Ratings
(48)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Leadfeeder is a powerful tool that offers a range of use cases for businesses across various departments. One of the primary use cases of Leadfeeder is in lead generation and sales. Sales teams can utilize the sorting features to gain insights into companies that have visited their website, identifying potential new leads. By understanding which pages these companies have viewed and how often they engage, sales teams can tailor their outreach efforts and target decision-makers with specific advertising and meeting setups.
Leadfeeder also proves valuable for marketing teams by providing actionable insights. By analyzing website traffic data, marketing teams can understand what products or services are attracting the most interest from visitors and make data-driven decisions on their marketing strategies. Additionally, Leadfeeder supports account-based marketing by identifying prospects who visit the website, enabling personalized outreach.
The integration with Google Data Studio allows for customized daily traffic analysis, giving organizations even more flexibility in monitoring and understanding their website visitors. This helps save time on research as Leadfeeder provides information on what companies are looking for, assisting both sales and marketing teams in finding and engaging with leads effectively.
Overall, Leadfeeder plays a pivotal role in lead generation programs, helping businesses identify potential customers who may not directly contact them. With its real-time visibility into website visitors, comprehensive insights into visitor behavior, and integration capabilities with other platforms such as Salesforce and Mailchimp EMS, Leadfeeder empowers organizations to optimize their sales and marketing efforts, resulting in increased revenue and improved customer experience.
Leadfeeder's ability to track website traffic and identify prospects: Many users have found Leadfeeder's feature of tracking website traffic and identifying potential leads to be extremely useful. They appreciate being able to see the company name, related contacts, and LinkedIn contacts of the visiting companies, which helps with lead scoring, contact identification, lead qualification, lead engagement, and prospecting.
Integration with Zoho and Salesforce: Several reviewers have praised Leadfeeder for its seamless integration with programs like Zoho and Salesforce. This integration makes it easy for users to connect with their CRM and attribute activity to specific leads, contacts, or accounts. The two-way connection with Salesforce in particular has been highly beneficial for tracking leads and contacts' activities on their site.
User-friendly interface and user management system: Many users have mentioned that Leadfeeder's user interface is intuitive and easy to navigate. They appreciate the simplicity of the platform's design, which allows them to quickly find the information they need. Additionally, users have highlighted Leadfeeder's user management system as a valuable feature that helps keep everything organized by allowing them to assign companies to other team members.
Cons:
- Poor lead management options: Some users have suggested separating leads marked as 'poor' to clear the visual field and combining duplicate locations, IPs, or names for better organization.
- Difficulties in reaching out to specific contacts: Several reviewers mentioned that reaching out to the right person from larger companies or governments can be challenging and time-consuming.
- Limited integration and functionality: Users have expressed a desire for better integration with tools like ActiveCampaign and Salesforce, as well as features such as team collaboration, Slack alerts, real-time alerts, improved export functionality, enhanced lead activity tracking, and better integration capabilities with sales tools.
Many users recommend trying Leadfeeder, especially for companies involved in e-commerce. They believe that Leadfeeder provides valuable lead information that can't be found in other tools. Users also recommend Leadfeeder for its easy lead tracking and daily overview of leads. Additionally, users suggest using Leadfeeder to identify website visitors and their companies, making it a useful tool for sales and marketing departments. Finally, users highlight that Leadfeeder is suitable for any company looking to understand their website traffic and is a good value for money.
Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
May 31, 2019
Lead Generation for B2B businesses
Leadfeeder is used by our company as a lead generation. Anyone that works in sales is able to see what business visited our website and what products they looked at to directly advertise to them. Rather than cold calling, we will know what they are looking for and can set up a meeting with the decision maker. It saves time on research. As we are a small business it is used across the organization by sales and marketing to find leads and engage them.
- Displaying the company and location as well as employees at the company to make it easier to find the right person to contact
- You can use LinkedIn Sales Navigator to be able to contact them directly on LinkedIn
- It shows all the pages visited so the sales team can advertise the right product
- The user management within Leadfeeder is easy to use as you can assign a company to another user and keep everything organized
- I would like to see the countries in separate columns to easily identify where the visitors coming from
- One positive impact is the time that is saved for the sales team with less cold calling and more following direct leads
Lead Forensics is a more costly option. Their fee is several hundreds of dollars a month. They give you the same information as LeadFeeder but different dashboard visuals. You will also have to pay extra if you need email addresses.
Leadfeeder gives you a more cost-effective alternative.
Leadfeeder gives you a more cost-effective alternative.
2
Sales and Marketing
We currently use Leadfeeder on our Business Development team at our agency. Leadfeeder provides us a great look into the prospects visiting our website. This gives us actionable insight into our hottest prospects and fuels a specific segment of our outreach efforts.
- Leadfeeder provides anonymous IP tracking to identify prospects coming to our website. It provides us with company name, related contacts found on Leadfeeder, and LinkedIn contacts related to the company visiting the site.
- Leadfeeder provides internal workflow tools to enable a sales team to assign leads to particular users. This feature is very helpful and makes sure our entire sales team is aligned on who is responsible for each lead that comes through to our site.
- Leadfeeder connects to Salesforce, allowing us to attribute activity specifically to a lead, contact, or account in Salesforce. The two-way connection is a great way to see what our leads and contacts in Salesforce are doing on our site.
- Right now, I see no areas of improvement for Leadfeeder. This product is very solid and I will update my review if anything changes within the next few months.
- For the low monthly cost per user, we absolutely see a big positive impact on our ROI. If we can get 1 conversation started per month, this easily pays for itself very quickly.
Leadfeeder seems to be more accurate than SharpSpring's visitor tracking, specifically with the ability to blacklist ISPs and internal users based on IP ranges. Leadfeeder's connection to Salesforce and the ability to assign prospects/visitors to our internal users makes it a complete gamechanger and provides way more functionality than SharpSpring.
5
Our Leadfeeder users include our sales team, senior executives, and our marketing team. Our sales team uses the Leadfeeder intelligence to plan out ABM campaigns and see site visits by the prospects we're engaging with. Our senior executives leverage Leadfeeder in a similar way to our sales team, using the tool to see the top level prospects coming to our site. Our marketing team leverages the Leadfeeder insights to determine how our keywords are ranking and to decide which content gaps we have.
1
A digital marketer manages Leadfeeder. Leadfeeder management typically includes integrating the SaaS product with our Google Analytics instance and our CRM provider, Sharpspring. As an admin of Leadfeeder, the digital marketing manager monitors engagement on a daily basis and assigns leads to different members of the sales team all through the UI.
- Leadfeeder is the main driver in our outbound sales efforts, helping us reach out to the hottest prospects who are already interested in our offerings.
- Leadfeeder fuels our hybrid sales/marketing ABM efforts, helping us determine what content to send out to the top companies visiting our website.
- Leadfeeder is a tool we not only use for ourselves, but also a tool that we recommend to our clients to fuel their own ABM strategies.
- Leadfeeder has given us insight into the different user personas coming to our site. We're able to determine this by seeing the page visits on our site.
- Leadfeeder has helped us determine what types of content our site visitors are interested in.
- Leadfeeder enables us to see how interested our prospects are in our company, and subsequently indicates the potential phase of the buyer's journey a prospect may be in.
- As an agency that offers staff augmentation, we'll probably leverage Leadfeeder to give us insights in to what jobs potential job seekers are interested in as they come to our website.
No
- Price
- Product Features
- Product Usability
- Prior Experience with the Product
Product usability was absolutely the biggest factor in our decision to use Leadfeeder. If the product does not work as intended or if it is not accurate, then it is useless for us. Leadfeeder has fantastic usability and is almost always accurate. The usability of this product means our ROI on the tool is extremely high.
I would not change my evaluation and selection process at all. I thoroughly investigated Leadfeeder amongst other competitors and was able to test out Leadfeeder through a free demo. I also spoke to Leadfeeder salespeople to ask some questions about the product and the future roadmap for the company. The process for getting this technology purchased and implemented was quite seamless.
- The ability to assign leads to different users.
- The ability to add leads to a custom view.
- The ability to see all past activity from a lead.
- Filtering by last visit and a time range is sometimes a little buggy.
No