Leadfwd

Leadfwd
Formerly INBOX25

Score 8.2 out of 10
Leadfwd

Overview

What is Leadfwd?

Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.
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Recent Reviews

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Pricing

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Unavailable

What is Leadfwd?

Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Leadfwd?

Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.

Leadfwd Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (2)

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
James Mallory | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We started using Inbox25 for stand-alone email campaigns. The integration with our Sugar CRM system was our primary decision for selecting it along with the lower costs compared to other marketing automation platforms. It worked well for us to send out email campaigns for the first four years. We recently expanded to utilize more advanced capabilities including full marketing automation for drip campaigns. While it was a lot more work to setup, it is now running and producing results. We use Inbox25 for email campaigns to all audiences - suspects, prospects, and customers across four lines of business including our calibration lab, ERP software business, and Anytime Collect product line which is all very different business units with unique needs from a marketing perspective.
  • Inbox25 integrates very well with Sugar CRM where you do not have to manually export lists for email marketing and the results of campaigns update data back to the CRM including bounces (invalid emails), opt-outs, and lead scores when recipients click through on calls to action.
  • The automation engine takes some time to learn but is extremely flexible. We use it to build list segments that we could never build inside our CRM. We also use it for drip marketing automation.
  • The company is small enough that they take a personal approach to each implementation. We've spent a lot of one-on-one time with an Inbox25 consultant to understand the system and to troubleshoot things that we set up incorrectly as we were learning how the application works.
  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
Email & Online Marketing (9)
80%
8.0
WYSIWYG email editor
90%
9.0
Dynamic content
70%
7.0
Ability to test dynamic content
70%
7.0
Landing pages
90%
9.0
A/B testing
50%
5.0
Mobile optimization
60%
6.0
Email deliverability reporting
100%
10.0
List management
90%
9.0
Triggered drip sequences
100%
10.0
Lead Management (4)
85%
8.5
Lead nurturing
100%
10.0
Lead scoring and grading
80%
8.0
Data quality management
80%
8.0
Automated sales alerts and tasks
80%
8.0
Campaign Management (2)
70%
7.0
Calendaring
50%
5.0
Event/webinar marketing
90%
9.0
Social Media Marketing (2)
75%
7.5
Social sharing and campaigns
90%
9.0
Social profile integration
60%
6.0
Reporting & Analytics (3)
70%
7.0
Dashboards
80%
8.0
Standard reports
70%
7.0
Custom reports
60%
6.0
Platform & Infrastructure (5)
74%
7.4
API
N/A
N/A
Role-based workflow & approvals
100%
10.0
Customizability
70%
7.0
Integration with Salesforce.com
100%
10.0
Integration with SugarCRM
100%
10.0
We found Inbox25 to be the most cost-effective marketing automation platform with the best possible integration to Sugar CRM. We evaluated three additional products. Only one was comparable in scope and integration but the cost was 30% more.
Adam Smartschan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
INBOX25 was deployed as a marketing automation solution for a client using SugarCRM. Its primary use case was automated lead nurturing, scoring and email marketing tied closely to CRM records.
  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
  • Email builder is a bit difficult
  • UI was dated; workflows extended extremely far vertically, making it difficult to get a full picture
  • Some functionality lost if not using INBOX25 forms on the website
It's a great choice for users of SugarCRM, which doesn't integrate particularly well with many other marketing automation platforms. It's less appropriate for users of other CRMs (particularly Salesforce) which has well-baked connectors for HubSpot, Pardot, et al.
  • It more than delivered value on the investment, which was a fraction of other enterprise marketing automation platforms we've deployed.
Email & Online Marketing (9)
44.44444444444444%
4.4
WYSIWYG email editor
50%
5.0
Dynamic content
N/A
N/A
Ability to test dynamic content
N/A
N/A
Landing pages
N/A
N/A
A/B testing
10%
1.0
Mobile optimization
70%
7.0
Email deliverability reporting
100%
10.0
List management
90%
9.0
Triggered drip sequences
80%
8.0
Lead Management (4)
80%
8.0
Lead nurturing
70%
7.0
Lead scoring and grading
70%
7.0
Data quality management
80%
8.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
N/A
N/A
Calendaring
N/A
N/A
Event/webinar marketing
N/A
N/A
Social Media Marketing (2)
N/A
N/A
Social sharing and campaigns
N/A
N/A
Social profile integration
N/A
N/A
Reporting & Analytics (3)
36.666666666666664%
3.7
Dashboards
50%
5.0
Standard reports
60%
6.0
Custom reports
N/A
N/A
Platform & Infrastructure (6)
46.66666666666667%
4.7
API
N/A
N/A
Role-based workflow & approvals
80%
8.0
Customizability
100%
10.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
100%
10.0
Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
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