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Leadpages

Leadpages

Overview

What is Leadpages?

Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website…

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Recent Reviews

TrustRadius Insights

Leadpages has become a go-to tool for a wide range of users and businesses looking to streamline their lead generation efforts. With its …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Standard

$49

Cloud
per month

Pro

$99

Cloud
per month

Advanced

$399

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.leadpages.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

LeadPages Demo: How To Create a Landing Page Using LeadPages

YouTube

Leadpages Review [2022] Demo And Tutorial From Real Customer Watch This Now

YouTube

LEADPAGES THANK YOU PAGE TUTORIAL: Maximize Leadpages Conversions With Leadpages Thank You Pages

YouTube

**NEW** CaptiFire VS Leadpages Demo & Recommendation

YouTube

Is LeadPages Worth It? Find Out in this Review & Demo

YouTube

Instant Video Pages Review Demo | Youtube LeadPages | Promo Video Page Creator

YouTube
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Product Details

What is Leadpages?

Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages.

Included in all plans:
  • Unlimited landing pages, pop-ups, and alert bars for lead generation and sales
  • Website builder for a streamlined approach to converting more visitors
  • Connect to major email providers directly or through Zapier
  • Tech support from a talented and empathetic team (based in US and Canada)
  • Weekly conversion coaching for marketing advice
  • Direct integrations with Calendly and OpenTable
  • Take payments online (embed third-party tools, or connect to Stripe directly on our Pro plan)
Leadpages is best suited small businesses who transform the lives of their clients through coaching, workshops, bootcamps, and services. Top categories include business coaches and consultants, fitness/health coaches, speakers, authors, real estate agents, financial service providers, freelancers, restaurants, and marketing agencies. App developers often use Leadpages to market their apps outside of the app store as well.

Leadpages is not well-suited for ecommerce or catalog brands with dozens of products, although many Leadpages customers use the software alongside Shopify and BigCommerce stores for list building.

As a no-code platform, Leadpages is built with the non-designer in mind. The user doesn't need programming skills, HTML, or CSS knowledge (although with these page code can be tweaked to the user's liking).

Leadpages Features

Website and Landing Page Features

  • Supported: Landing page drag-and-drop editor
  • Supported: Website/landing page preview
  • Supported: Landing page templates
  • Supported: Triggered pop-ups and banners
  • Supported: Custom thank you pages
  • Supported: Customizable branding
  • Supported: Custom scripts
  • Supported: Free custom domain
  • Supported: Publishing webpages to any domain
  • Supported: WordPress plugin

SEO and Conversion Optimization Features

  • Supported: Mobile-responsive pages
  • Supported: Landing page A/B testing:
  • Supported: Real-time analytics dashboard
  • Supported: SEO tools
  • Supported: Optimization recommendations

Security and Administration Features

  • Supported: Platform single sign-on (SSO)
  • Supported: GDPR compliance
  • Supported: Secure web hosting

Leadpages Screenshots

Screenshot of Create your next marketing campaign the same day you think about it. Start with a landing page template, and customize it with drag and drop ease. Mobile responsive, fast loading, and conversion-focused.Screenshot of Keep your look consistent with brand colors and custom fonts.Screenshot of Build your marketing website with Leadpages. No need to work with unreliable freelancers or wait for developer delays.Screenshot of Publish faster with page and section templates. Copy sections between Leadpages assets — websites, landing pages, and pop-ups.Screenshot of Forget the complexities of WordPress and other website builders. Stay focused on what matters, and let us handle the technical side of websites.Screenshot of Connect your marketing efforts to the tools you love — direct integrations with major ESPs, CRMs, and payments included (or via Zapier).

Leadpages Videos

Create landing pages and generate more leads and sales for businesses.
Customer example: Having started in corporate America, Jody Illies knew that no one was more in need of a little daytime namaste than 9-to-5-ers stuck at the office. So, rather than set up shop at a single studio, she became a mobile mind-body ambassador. Today, she brings yog...
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Leadpages Competitors

Leadpages Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish, other languages can be used with Leadpages

Frequently Asked Questions

Leadpages starts at $49.

unbounce, Instapage, and ClickFunnels are common alternatives for Leadpages.

Reviewers rate Support Rating highest, with a score of 6.4.

The most common users of Leadpages are from Small Businesses (1-50 employees).

Leadpages Customer Size Distribution

Consumers5%
Small Businesses (1-50 employees)80%
Mid-Size Companies (51-500 employees)10%
Enterprises (more than 500 employees)5%
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Comparisons

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Reviews and Ratings

(97)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Leadpages has become a go-to tool for a wide range of users and businesses looking to streamline their lead generation efforts. With its simple and efficient interface, Leadpages has been utilized by individuals and organizations to successfully launch new publications, training programs, webinars, and sales funnels. Real estate businesses have found value in using Leadpages to build the front end of their lead funnels and collect registration information. Marketing departments appreciate Leadpages' ability to create professional and compelling landing pages that convert traffic into leads, while small digital agencies utilize it to build attractive pages and integrate with email marketing software. Users have also taken advantage of Leadpages' low cost, excellent integration with other services, and user-friendly interface to create landing pages for PPC campaigns, generate leads from various sources, and host landing pages for email and digital ad campaigns. The tool's extensive library of templates is often praised, making it easy for users to create customized landing pages that suit their specific needs. Whether it's creating opt-in pages, collecting payments, hosting web forms, or quickly generating stand-alone pages, Leadpages has proven to be a valuable solution for individuals and businesses alike in their lead generation efforts.

Extensive Collection of Templates: Many users have found the extensive collection of templates in Leadpages highly useful, allowing them to create professional landing pages quickly and efficiently. The variety of templates cater to various marketing and engagement needs, providing users with a wide range of options to choose from.

Flexibility of Page Builder: Users appreciate the flexibility of Leadpages' page builder, which they describe as robust and customizable. This allows them to modify landing pages and lead boxes according to their specific requirements, ensuring that they can create tailored experiences for their audience.

Valuable Analytics: Leadpages' analytics feature is praised by users for being comprehensive and clear. They find these analytics valuable in understanding and evaluating the performance of their campaigns effectively. With this insight, users can make data-driven decisions and optimize their marketing strategies accordingly.

Inaccurate Reporting: Several users have expressed their dissatisfaction with the reporting capabilities of Leadpages, stating that they find it limited and simplistic. They feel that the reporting function does not consistently provide the desired information, leading them to seek more in-depth data analysis through alternative solutions like Google Analytics.

Lack of Customization Options: Many users have mentioned that Leadpages lacks customization options, making it challenging for them to design landing pages according to their specific requirements. They have found the drag-and-drop builder to be too simple and restrictive, particularly when it comes to layout customization, centering elements, spacing, and adding sections as needed.

Limited Integration and Support: Some users have raised concerns about Leadpages' integrations with third-party tools and its customer support. They feel that Leadpages should offer more native integrations with popular software instead of relying heavily on third-party platforms like Zapier. Additionally, some users have expressed disappointment with the limited contact support available for standard accounts, which is only through email and can result in delayed response times.

Many users recommend taking advantage of the available templates provided by Leadpages. These templates make it quick and easy to create professional-looking landing pages and websites, saving time and effort. Users suggest starting with landing pages before adding a website if desired, as this allows businesses to focus on converting leads to clients or customers.

Several reviewers recommend attending the weekly conversion coaching and watching the training on websites and landing pages offered by Leadpages. This ongoing training and support help users optimize their lead and sales conversions, providing valuable insights and strategies for success.

Users highly recommend trying out Leadpages with a free trial and testing competitors before making a decision. This allows businesses to experience the software's features firsthand and determine if it meets their specific needs. Additionally, many users find Leadpages worth the monthly expense, considering it a valuable tool for simplifying online business and collecting quality leads.

Overall, users advise choosing Leadpages for its ability to create effective landing pages, websites, and collect quality leads. They find the software user-friendly, affordable, and comparable in features to other platforms like ClickFunnels. However, some reviewers suggest exploring other options if looking for full marketing funnels or more control over micro-changes on landing pages.

Attribute Ratings

Reviews

(1-4 of 4)
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Score 5 out of 10
Vetted Review
Verified User
Incentivized
I used and I use Leadpages to create landing pages to gather subscribers from various sources. Works great for ad campaigns and organic traffic wherever I left a link leading to bonuses on my website. When I wanted to test a funnel quickly I just used one of their templates to set up a page and I know its been tested well for conversion.
  • You can very quickly set up a conversion tested landing page to gather leads.
  • The template marketplace has great variety of ready to go landing and sales pages as well as pop up boxes.
  • They have a lot of resources that teach you about marketing and funnels.
  • The monthly payments are painful in the long run. Recently alternative solutions surfaced which have one time payments. Leadpages is good for quick testing, but long term it take from the profits.
  • I haven't seen new features for a good while.
Leadpages is good if you want to get an email address from someone visiting your site, or to create a page with a bonus you want to send to your visitor. I use it to exchange various bonuses for emails addresses and then I send sequences of e-mails and offers. It does not work however if you want to create a full website, you could create with it a page or two, but it is not useful if you want to add anything more or have more freedom of editing. Most of the creative process is for one page with drag and drop tools.
  • It saved me a lot of time when testing landing pages and email marketing funnels for new projects.
  • It hurts my ROI now because of monthly fee, one payment solutions are better long term.
  • I didn't have to spend a lot of time learning it, easy to use with lots of tutorials and feedback from their team.
When I was choosing a software for landing pages there wasn't much competition. Now you can get the same thing done with many different solutions. The main problem is that when you create lots of funnels it will take a lot of time and work to move them somewhere else. This makes me think it's better to always go for a one time payment solutions or pay someone to create them in WordPress as soon as the business grows enough for that.
Alternatives to Leadpages like Thrive Themes are cheaper right now. There's also been a soft called FunnelsKit with one time payment but not much of a further development (not that popular).
Leadpages support is helpful, they also created many resources to help people create good funnels and learn about small things that matter when doing marketing. The affiliate program is good and could be something which pays for your subscription. People like Leadpages because its been recommended by many influencers participating in affiliate program and also because it just works without problems and does the job. But right now alternatives should be taken in consideration, as there are many other projects that could do it better and cheaper.
Michelle Markelz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Leadpages was used by the demand generation team as a scalable way to create landing pages. Many different contributors were constantly creating new assets for lead generation campaigns and needed to be able to complete their own landing pages and thank-you/conversion pages without waiting for a designer or web developer to create them. Leadpages offered a way for designers and web developers to create templates and reusable components so that contributors could have autonomy while maintaining consistency.
  • Leadpages has an easy-to-use inteface. Page-building elements are drag and drop, similar to some versions of Wordpress, so it's pretty easy for a newbie to pick up with little training.
  • Leadpages makes it easy to embed multimedia with simply an embed code. You don't have to know HTML to bring your pages to life with video, audio, etc.
  • While most of the editing functions are easy to figure out, some of the finer details to get spacing, sizing, alignment and layout just right can take some trial and error if you don't have formal training in the tool. A lot of the editing tools are collapsed into sections, and finding just what you're looking for can sometimes be a challenge.
  • I don't believe the version we used had a page optimizer or optimization score, which I have seen on other landing page builders. This may be a feature of a more premium version of the tool or may have been turned off by the product manager, but it would be a helpful feature.
Leadpages is great for a marketing team that has a high volume of landing page needs. It is great for deputizing contributors and allowing them to take ownership of their campaigns without sacrificing consistency. Leadpages is also a good starting point for simplistic page building for someone who doesn't have web development skills. It is not ideal, however, if there is no one to manage the design guidelines. It can open a can of worms, so to speak, by giving users a lot of freedom to manipulate design, so if it is being used by multiple people and brand consistency is a concern, it's best to have someone familiar with brand standards create templates so that other users don't break standards.
  • The most quantitative impact Leadpages had was in time saved and output increased. Without Leadpages, our design and web development team would have faced a bottleneck with the number of requests they'd have to fulfill for landing page creation, preventing them from working on higher-value, more complex tasks.
I never had to use support for Leadpages, so I can't speak to the service offered. I also never encountered any issues that required reaching out for support.
John Pohly | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have been using Leadpages in my real estate business for 7 years. For several industries, I have used Leadpages to build the front part of lead funnels. Leadpages software is for building landing pages and squeeze pages with the benefit of securing lead registration information and pushing the leads to just about anywhere you need the leads to go.
  • Leadpages gives hundreds of landing page templates with the option to modify using the easy-to-use "drag and drop" editor.
  • I used Leadpages to win a $20,000 lead generation contest among 100,000 other competitors. Leadpages is better than the competition because #1 the pages re-size automatically depending on the screen size of the website/landing page visitor #2 pages load really fast #3 the "Pro" pricing level includes text code opt-ins that can be very effective for gaining leads that include a phone number and email address.
  • Very recently, Leadpages made their software compatible with the Zapier.com platform to help integrate lead push functions to hundreds of additional software programs.
  • I would like to see more native integrations for software like Zoom, Calendly, and BombBomb even though these integrations are available with a subscription to a 3rd party software platform called Zapier.com. Native integrations tend to have more functionality.
If you are speaking to a live audience and want to get the phone number and email address of audience member, using Leadpages's feature called Leaddigits, you could announce that anyone that wants a copy of speaker notes, a free video, etc. to text the word CONVERT to 33444 from a mobile phone. Using this type of Leadpages technology I have averaged upwards of a 50% live audience registration rate. For best results, also add your text code call-to-action on presentation slide(s).

If you wish you could improve or customize your website but lack programming skills, Leadpages may be a good software for you. If you need to fill the niche of custom pages, opt-in pages, registration pages separate from your current website, or if you need embeddable forms and a top banner "alert bar" to be added to your current website, Leadpages can fufill the need.

If you are severely technology challenged you may have difficulty becoming proficient at Leadpages. Make sure you have someone in your company that can actually implement the awesome features of Leadpages when you purchase it or signup on the month-to-month plan while you are testing it.
  • If I could only afford one software for my business, Leadpages Pro level or higher would be my choice. It is consistently my best return on investment because I use every feature of Leadpages.
  • I know a lot of business owners that have Leadpages and barely use it. Leadpages has plenty of training videos on how to use the software. If you buy it, make sure you use it and get training if needed!
I used Unbounce in 2012 for a year before Leadpages. Unbounce did not have the features I needed and was not very intuitive.

ClickFunnels is designed to be a full-funnel system but I have found the beginning part of a funnel (mainly the landing page) with ClickFunnels to be very limited compared to the features included with Leadpages. In my opinion, there is no point in buying an expensive full-funnel system like ClickFunnels if you are not getting leads due to software like ClickFunnels being too complicated or missing features that improve registration rates.

Keep in mind, when you get good at building and promoting the landing pages you build with Leadpages, you should find a good CRM (contact relations management) software because Leadpages is not a CRM. Leadpages can send a 1st email or text message but is not designed to be the long-term nurture (CRM) software. Leadpages does have a native connection to CRM's MailChimp, Salesforce, Infusionsoft, ActiveCampaign, ConstantContact, ConvertKit, Drip, Emma, GetResponse, Hubspot, iContact, Ontraport.


The support is good, at my level I have more experience with Leadpages than their support staff so I do get frustrated when I escalate issues. I have had very few issues with Leadpages since it was invented, when I do find an issue it is usually something that affects the entire platform and they have been responsive. The advanced features I requested in 2013 and 2014 have actually been added to Leadpages recently and have made the platform even better for everyone.
  • Publishing a landing page is something everyone should be able to do within 20 minutes.
  • learning the "Lead Magnet" function is initially difficult but once you get the hang of it becomes incredible easy!
Yes
For consumers, evey Leadpages page is mobile responsive for website/landing page visitors and renders the optimal size of the landing page on their respective device(s). Each Leadpage has 3 different iterations that can be tested in the Leadpages page builder to simulate display of a full browser, a medium-sized screen of tablet/iPad, or smaller display on a mobile phone. This is an incredibly helpful feature as it can save hours of testing finished page display on different devices. To my knowledge, this feature is not available in any other landing page software vendor i.e. ClickFunnels, Unbounce.
I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
Tim Bost | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Leadpages in virtually all aspects of our business - it's our go-to marketing tool. It's a part of our efforts in launching new publications and training programs, in promoting webinars and sales interactions, and in gathering prospects and confirming interest for our long-range development plans and projects as well.
  • Excellent templates for a variety of specific needs in marketing and engagement
  • Robust flexibility in the page builder
  • Over-the-top support
  • Intelligent interactions that respect my business goals and help me get more accomplished in less time
  • After having produced a few hundred pages, it has become a little challenging to keep them sorted and organized for easy reference. Providing better guidance or documentation with suggestions for naming conventions or organizational tips would probably help avoid some of this inconvenience.
  • I'm using several sub-accounts, which has many positive aspects. But it would be nice to be able to store graphics and image files in one central location & access them from different sub-accounts, instead of having to load a separate graphics library into each sub-account.
  • Sometimes in creating a page I'm writing or adding copy on the fly, and it would be great to have basic spell-check during that process.
It's great if you want an easy-to-use but extremely robust tool for producing effective online marketing pages since it makes production work enjoyable and inspires fresh creativity. It also offers wonderful split-testing capabilities which can enhance marketing results. But if you're looking for an out-of-the-box collection of standardized, one-size-fits-all marketing resources, you really might want to consider looking elsewhere.
  • Simplified and streamlined page production
  • Made integration with other online resources much easier
  • Inspired clearer directions and more targeting thinking in overall marketing plans
Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial commitment on our part, we have discovered that it's ultimately more cost-effective than other alternatives.
Yes
Premium support is a part of the custom package that I have, but it's not the sole reason that I have that particular package. Through many interactions with staff members and support personnel, I have the impression that this company has a clear commitment to customer satisfaction, and I honestly believe that I'd get fabulous support no matter what customer package I selected.
It's by far the best support experience I've ever had with any company. Many staff members know my name and my business, I'm treated as a real person with genuine concerns, and I feel constantly rewarded by working with this company. In dealing with support, I feel like I'm dealing with trusted friends who honestly care about the results I'm getting.
No
On several occasions, I've participated in "Office Hour" online support sessions which have always been handled knowledgeably and professionally. I've been able to submit the specific pages I've been working on, and have not only gotten resolutions of any technical problems or sticking points but have also gotten specific marketing tips and presentation strategies, which have made a significant contribution to my business. Leadpages has a strong commitment to customer education, and these personal, in-depth interactions to help me get the full value from the product have been warm, caring, and incredibly effective!
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