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LeadSquared

LeadSquared

Overview

What is LeadSquared?

LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.

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Recent Reviews

TrustRadius Insights

LeadSquared is a versatile software that has been widely used for lead management, tracking, and analysis in marketing-focused …
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LeadSquared Review

8 out of 10
March 15, 2018
Our organization generates leads from Facebook ads, IVR, web chat, and websites. The lead capture is seamless from all sources using …
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Popular Features

View all 19 features
  • Dashboards (38)
    10.0
    100%
  • Standard reports (38)
    10.0
    100%
  • Lead scoring and grading (38)
    8.0
    80%
  • Email deliverability reporting (38)
    6.0
    60%
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Pricing

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Marketing Automation Pricing - Basic/Standard/Enterprise/Custom

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Cloud
per month

Sales Execution CRM Pricing - Lite/Pro/Super/Custom

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Cloud
per month

Entry-level set up fee?

  • $100 Per Account
    Optional
For the latest information on pricing, visithttp://www.leadsquared.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Ace Goals: The modern way to set targets and manage objectives || LeadSquared Products

YouTube

In depth demo - Key Features of LeadSquared

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.4
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8
Avg 7.9

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

4.1
Avg 6.8

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

10
Avg 8.1

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.7
Avg 7.8
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Product Details

What is LeadSquared?

LeadSquared CRM is a SaaS platform that provides sales, marketing, and on-boarding automation solutions.

It specialises in solving sales challenges for high lead-volume, high-velocity businesses that have multiple sales channels and teams. Currently, LeadSquared is helping 2000+ enterprises across 40 countries enhance their sales.

With industry-centric solutions, LeadSquared serves EdTech, Education, Finance, Healthcare, Real Estate, Automotive, and Hospitality industries.

LeadSquared CRM aims to help users:

· Reduce lead leakage to zero with landing pages, connectors, and APIs.

· Understand intent with 360-degree user profile, behaviour, activity & and social tracking.

· Visualise user & communications journeys with the workflow builder.

· Communicate with prospects & customers on the channels of their choice - text, whatsapp, email, call, self-serve portals, and social.

· Integrate with other marketing and sales apps- native connectors, robust APIs, and developer platform

LeadSquared Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Automated sales alerts and tasks

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow AutomationScreenshot of Remote Workforce ManagementScreenshot of Analytics

LeadSquared Video

Leadsquared - A Sales Execution Platform

LeadSquared Integrations

  • GoTo Webinar
  • CallRail
  • Super Receptionist V2
  • LiveChat Connector
  • Zopim Connector
  • Facebook Lead Ads Connector
  • MarkCopy Connector
  • LeadSquared Generic Telephony Connector
  • Custom Dashlets Builder
  • LeadSquared Mobile App Notifications
  • Exotel V2
  • Social Media Discovery App (BETA)
  • Olark Connector
  • LeadSquared for WordPress
  • Twitter Lead Card Connector
  • OzoneTel Connector
  • Ameyo Connector
  • LeadSquared for Outlook
  • MCube Connector
  • Gravity Form LeadSquared Add-On
  • SparkTG
  • LeadSquared Freshdesk Connector
  • Custom Tab Connector
  • SMS Marketing App
  • LeadSquared Email Sync
  • Lead Distribution Automation
  • Google/Outlook Calendar

LeadSquared Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesIndia, United States of America, United Kingdom, Australia, Singapore, Germany, Brazil, Argentina, South Africa, Spain, Italy, China, Japan
Supported LanguagesEnglish

Frequently Asked Questions

LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.

HubSpot Marketing Hub, Keap, and Adobe Marketo Engage are common alternatives for LeadSquared.

Reviewers rate Lead nurturing automation and Dashboards and Standard reports highest, with a score of 10.

The most common users of LeadSquared are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(99)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

LeadSquared is a versatile software that has been widely used for lead management, tracking, and analysis in marketing-focused organizations. Users have found it invaluable for managing leads from multiple websites and online ads, as well as optimizing call center operations. The ability to design and schedule professional-looking emails quickly has streamlined email marketing and outreach processes for marketing and business development teams. Additionally, LeadSquared's integrated CRM functionality has eliminated the need for a separate CRM platform, providing a comprehensive solution for maintaining leads and analyzing marketing performance. The seamless capture of leads from various sources such as websites, social media, and toll-free numbers has further enhanced the efficiency of lead management.

LeadSquared's automation features have proven highly beneficial for sales teams in terms of lead prioritization, tracking, automation, and sales attribution. Users have praised the software's ability to score leads and track engagement, allowing them to identify leads with high conversion potential. The robust reporting feature enables users to provide instant snapshots of leads in the marketing funnel to clients, facilitating effective communication and decision-making. Furthermore, LeadSquared serves as a cost-effective marketing automation platform for B2B clients, offering a wide range of features including campaign creation, distribution, analytics, lead scoring, landing pages, triggered campaigns, and CRM functionality. Startups have also found value in using LeadSquared for sales and marketing purposes, enabling them to manage registered users and provide a seamless customer experience. Overall, users recommend LeadSquared as a top choice for lead management and marketing automation due to its user-friendly design, customizable nature, cost-effectiveness, and excellent customer service support.

Intuitive User Interface: Several users have praised LeadSquared for its highly intuitive and user-friendly interface. Users appreciate the simplicity and ease of navigation, which allows for efficient task management and lead tracking. The intuitive interface enables users to quickly perform tasks and effectively manage their leads.

Responsive Customer Support: Many reviewers consistently praise the customer support provided by LeadSquared. They mention that the support team is highly active, helpful, and responsive. Users appreciate the prompt assistance provided by the support team in resolving issues and addressing queries, ensuring a positive customer experience.

Wide Range of Features: Users appreciate the wide range of features and functionalities offered by LeadSquared. They specifically mention the simplicity of setting up campaigns and seamless integration with WordPress websites. This ease of use allows users to streamline their workflows and effectively manage their marketing efforts.

Inefficient Drip Email Functionality: Some users have expressed dissatisfaction with LeadSquared's drip email functionality, specifically in setting up drips for those who did not open the email. They feel that this limitation hinders their ability to effectively engage with leads and would like to see improvements in this area.

Lack of Mobile-Friendly Landing Pages: Several reviewers have mentioned that the landing pages created using LeadSquared are not mobile-friendly. This poses a challenge as mobile usage continues to grow, and it restricts their ability to deliver an optimal user experience on different devices. Users suggest enhancing the software by providing more mobile-responsive templates for landing pages.

Limited Integration Options: Users have highlighted the need for better connectivity with multiple apps in LeadSquared. They feel that the current integration options are insufficient and request expanded functionality to seamlessly connect with other tools they use in their workflow.

Attribute Ratings

Reviews

(1-25 of 40)
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Irfanudeen S | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
  • Need to improve the stability of the portal.
  • Sometimes, it delayed in catching the call histories.
  • Customer service and their response time for query resolving need to improve.
Score 9 out of 10
Vetted Review
Verified User
  • Flexibility and eagerness to update and customize as per client requirements.
  • Support & Service.
  • New age tools and technologies integration.
  • Easy to use interface.
  • Reports and Data Management.
  • Landing Page Feature can be improved.
  • Inbuilt Calling System/integration can be added.
  • Can look to extend features like Chatbots in the offering.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • LeadSquared is doing a great job in providing a detailed dashboard of all the campaigns and these dashboards are very informative and easy to understand, like open rate, bounce rate, click rate, etc.
  • LeadSquared is great when it comes to 100% inbox delivery rate and I can say that this is one of the best features in it.
  • LeadSquared's user interface is very easy to understand and easy to use as well.
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Sanju Mathew George | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Value Proposition - The features and service the product offers is great for the price point at which they operate.
  • Service is very customized and personal. Customer Success team is very thorough with their follow-ups and make sure they go the extra mile to get things done.
  • Some basic requirements for BFSI were not part of the initial product offered to us. We had to wait for some time to get it included in the product and had to work around with stop gap solutions.
  • Reports section can be better with more customization related to industry and direct link to data view.
Prasad Subramanian | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Automation's are easy to build and can be modified as per business requirements quickly
  • The built-in connectors to third-party tools like a telephony system or platforms like Facebook are very easy to use.
  • The API connectors & Web-hooks are simple to use and can be integrated with your core systems.
  • Reports section can be improved.Currently, it does not allow schedule reports to management if they are not a user. Scheduling reports in multiple formats like CSV, EXl or PDF is not available.
  • Callers are not able to view their appointments for the day in a single view
  • Dashboard required has a lot of UI issues and needs an overhaul
  • User management needs to be improved. There are additional users consumed just to manage call routing attest in our use case.
Swapnil Vithaldas | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Great support from the offshore team in implementation.
  • Very easy to integrate with other applications. For example, integrating with wordpress site to capture leads directly from the site to the application through API.
  • Mobile app is also available.
  • Bit tedious to update the automation and sometimes it can get confusing to implement permissions on various groups of users.
  • Reporting can sometimes feel unfriendly to use.
Navdeep Trivedi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Automation
  • Email Campaigns
  • Smart Views
  • Adwords and Facebook Data sync webhooks
  • Email & SMS templates
  • Get the device or operating system level data for the users into custom fields of any lead.
  • Get the Adwords campaign level data related to keywords, Adgroup and Ads into custom field of any lead.
  • Ease of creating the automation level report under report section. Right now, these reports are available for every automation.
March 15, 2018

LeadSquared Review

Vijayakrishna G | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Lead capture and automatic allocation/alerts
  • Marketing Automation, number ready-made apps.
  • LeadSquared has a lot of flexibility in terms of open API's, it can inter-operate with many other systems.
  • Training and Support is one of the big strengths of LeadSqaured team.
  • Their costing structure should improve.
  • LeadSquared has a lot of room to improve on the CRM aspects.
  • We have had issues with the speed of the systems at times.
Score 10 out of 10
Vetted Review
Verified User
  • Price point - best value for money for what it does.
  • Functionality - Customization of fields, email marketing, and lead capture pages are feature rich and easy to set up and create.
  • Quality of product - Works as advertised.
  • Updated from when I first reviewed - Leadsquared now works with Zapier and I have successfully done some custom zaps from Leadsquared to Xero (our General Ledger)
  • Drip marketing (sending emails based Lead Age / Lead Staleness) can be difficult to setup ideally; I would like to see more robust business logic for triggering events based on the staleness/duration spend on leads stuck in a stage.
Sarla Sharma | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • It is still at the implementation stage , cant comment too much on the product part
  • Sales & Support Team is very good - but we are more concern about the LeadSqured 's technology - because this is important as more robust -efficient -effective the technology is , less the support user interface will be required.
  • The sales & support team is atleast good but this can be a major failure when the product itself is not good
  • It is really not functioning with complete mobile sales crm feature at all on IPhone - a big disaster , they are blaming that IPhone is blocking the features wherein - there is requirement to have their technological upgrade for both platform - There is absolute no solution to this . Infact it is not working on another staff's Android version too
  • we are completely struggling on mobile sales crm version - which is completely big failure. At times it appears just an eye wash in name of advance technology.
  • Another Big shock which they will not say - the meeting invitation is not working at all, then you will be asked to change your system completely - such important things are suppressed , this should be writing on their website about their technological limitations.
  • If you call on landline - then you cannot add a note on your mobile sales crm [this is only available when you call on mobile numbers]
  • Sheer lack of bare min basic feature requirement from the sales mobile crm - is sheer failure
  • This is our request to Leadsquared to focus on contribution towards its customer by its product and technology - making it more process oriented . Your contribution towards your customer's growth will remain your achievement throughout.A satisfied customer will be endorse your product and service
  • Just a small input - Look forward to see more creative mail campaigns template
Robert Evans | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Easy Marketing Drip Automation.
  • Helps us move prospects through the sales funnel 50 percent faster.
  • Support staff helped us reduce bounce rate of our emails by 10 percent.
  • Individual click tracking on their drip emails would be helpful for success evaluation.
Score 8 out of 10
Vetted Review
Verified User
  • Most of the leads can be captured, so leakage is avoided. We have plugged our leads leakage by over 30%.
  • Telephony integration with recordings helps keep a track of all communication.
  • High degree of customization to suit your organizational workflow.
  • Real-time lead integration helps in quicker create-to-contact time.
  • Landing pages are not mobile friendly.
  • A small percentage of lead sources for e.g. leads coming through emails are left out.
  • Marketing automation by SMS is not available.
Priyanka Tuli | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Simplicity of the interface with 4 main functionalities: email automation + autoresponders + landing pages + website widgets. Powerful functionalities, yet simple interface.
  • Possibility to use our own design for email and landing pages: all seamlessly integrated with the LeadSquared functionality in the background.
  • Once the prospect clicks on an email link, his browsing history on our website is linked automatically to LeadSquared. This applies also retroactively - even for activities that happened before clicking the email links. So when our sales team starts a conversation with a prospect, they know exactly the professional interests of the user. We sell professional content subscriptions for our website, so this functionality is really key.
  • Simplicity of lead list management + individual emailing. Effectively, the system works now as our CRM: we moved away from Salesforce and use this instead. If your usage of Salesforce functionality is "basic", you can consider the alternative of only having LeadSquared: you would have a CRM and marketing automation in one system. Way simpler + the sales team love it: saves time = more calls. (Disclaimer: we run a native website system that can do billing - so you would still need that functionality separately.)
  • Above all - professional and flexible team at LeadSquared that really reacts to our needs!
  • Some limitations in basic plan may not be explicit, I recommend using a trial version, and checking and asking about every aspect you will need.
  • Billed annually.
Akhil Sikri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • All in one package for your marketing needs. Flexibility in setting up stages and whole customer lifecycle.
  • Drip Campaigns, Rules & Notifications - it would be awesome if emails could be sent to customers via Rules & Notifications.
  • API & Webhook Integration and Help pages are well explained.
  • Landing Pages have been a great help and integration is straightforward.
  • Lists have been very useful. I like the advanced search feature.
  • Support team is very active and found them very helpful.
  • Features like website widget need to be improved.
  • Design/UX for email editing needs to be improved.
  • It loads quite slowly and hampers the work sometimes.
  • Reports could be improved, and Excel attachment instead of PDF for saved reports will help a lot.
October 03, 2016

Prioritises hot leads

Ganesh Rajendran | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Lead scoring - identify real hot leads
  • Email campaign wizard setup - set up campaigns in a jiffy
  • Simple to use (UX)
  • Additional visual dashboards (analytics) can be included
  • Regular update on hot leads as emails can be provided
  • Direct integration with tools like RainKing, DiscoverOrg is missing
Imran Baig | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Easy to implement and configure
  • Syncs well with wordpress websites
  • Email Templates are adequate
  • CRM is very user friendly
  • Value for money if you are looking for a CRM + marketing automation, especially worth it if you have multiple businesses hosted on different domain names.
  • Needs improvement on drip email functionality. One example of a basic drip campaign - email campaign sent, now you might want to send another email to the opens and the ones who did not open. Right there it stops - functionality won't support setting up a drip to the ones who did not open the email, for opens it can go further. This is a major stuck.
Score 10 out of 10
Vetted Review
Verified User
  • All round first-rate user experience
  • Customisable engagement scores - this provides excellent insight
  • Reporting functionality - particularly the web report development I asked for which you can now click through to see which contacts have visited pages on your website and the time they have spent there
  • Support flexibility - the guys do a great job at quickly solving any issues. They even made a custom wordpress plugin for us so that our forms on our website complete specific fields on our contact records
  • Help articles - really easy to follow and explain features
  • Simple and easy set up
  • LinkedIn API - this is not really fair as it is a LinkedIn issue, if only they would allow better access
  • A/B split testing would be good for email subject lines / landing pages
  • Test email deliverability and landing pages in different browsers/smartphones/apps
  • Reverse IP lookup might be an interesting add on
Viral Jadhav | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
  • Complete Automation - peace of mind, structured and organized marketing activities.
  • AutoResponders - Helped in nurturing and increased conversion ratio by 35%.
  • Landing Pages - User friendly yet powerful to capture leads. Mobile Responsive makes it value for money.
  • Sales Reports and Lead Tracking - Helpx to understand leads.
  • A/B Split Testing.
  • More Mobile Responsive Templates for Landing Pages
  • More Individual Templates for FORMS.
Score 9 out of 10
Vetted Review
Verified User
  • Simplicity of the interface with 4 main functionalities: email automation + autoresponders + landing pages + website widgets. Powerful functionalities, yet simple interface.
  • Possibility to use our own design for email and landing pages: all seamlessly integrated with the LeadSquared functionality in the background.
  • Once the prospect clicks on an email link, his browsing history on our website is linked automatically to LeadSquared. This applies also retroactively - even for activities that happened before clicking the email links. So when our sales team starts a conversation with a prospect, they know exactly the professional interests of the user. We sell professional content subscriptions for our website, so this functionality is really key.
  • Simplicity of lead list management + individual emailing. Effectively, the system works now as our CRM: we moved away from Salesforce and use this instead. If your usage of Salesforce functionality is "basic", you can consider the alternative of only having LeadSquared: you would have a CRM and marketing automation in one system. Way simpler + the sales team love it: saves time = more calls. (Disclaimer: we run a native website system that can do billing - so you would still need that functionality separately.)
  • Above all - professional and flexible team at LeadSquared that really reacts to our needs!
  • LeadSquared is for individual leads, i.e. people. If you have company accounts (which we do) and want to use this for CRM functionality, then tracking accounts is a bit more difficult. Doable (we have done this), but more difficult.
  • No API integration with Salesforce. When moving from Salesforce which we pretty much had to move our database manually. But that was a good exercise for cleaning up the database.
  • Some graphic output, such as click/open pie charts misrepresent data. Easy fix, I guess, but needs to be done :)
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