Overview
What is LeadSquared?
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
LeadSquared the best CRM tool
Leadsquared increase my teams productivity!
LeadSquared is your go to platform for CRM, LMS
A must have tool for every sales and marketing team
LeadSquared, a good platform
Amazing Marketing Automation & Lead Managemnt Tool
Value for Money, Product with an effective Support Team
LeadSquared an agile tool to enhance your business
Good Lead Management Application
I would recommend LeadSquared
LeadSquared Review
Leadsquared perfect for small businesses considering Infusionsoft or Hubspot
Leadsquare Must Underline That Time Loss Is Opportunity Loss
It is at the primary implementation stage - the marketing automation .
Once all this thing is done we will be able to evaluate and …
Superb Marketing Automation Value
If you aren't using LeadSquared...you are paying too much for marketing automation!
Popular Features
- Dashboards (38)10.0100%
- Standard reports (38)10.0100%
- Lead scoring and grading (38)8.080%
- Email deliverability reporting (38)6.060%
Pricing
Marketing Automation Pricing - Basic/Standard/Enterprise/Custom
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Sales Execution CRM Pricing - Lite/Pro/Super/Custom
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Entry-level set up fee?
- $100 Per AccountOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Ace Goals: The modern way to set targets and manage objectives || LeadSquared Products
In depth demo - Key Features of LeadSquared
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7WYSIWYG email editor(35) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8Dynamic content(26) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 5.8Landing pages(32) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.1A/B testing(10) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 6Mobile optimization(33) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 6Email deliverability reporting(38) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8List management(37) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.1Triggered drip sequences(23) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 10Lead nurturing automation(37) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(38) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 5.1Data quality management(16) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9Automated sales alerts and tasks(35) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 2.1Calendaring(14) Ratings
The software helps users maintain a calendar of all marketing activities.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 10Dashboards(38) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 10Standard reports(38) Ratings
The software offers pre-built reports with metrics standard to the category.
- 10Custom reports(32) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.8API(30) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.5Role-based workflow & approvals(29) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9Customizability(34) Ratings
Users can customize their instance with features like custom fields and custom objects.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is LeadSquared?
LeadSquared CRM is a SaaS platform that provides sales, marketing, and on-boarding automation solutions.
It specialises in solving sales challenges for high lead-volume, high-velocity businesses that have multiple sales channels and teams. Currently, LeadSquared is helping 2000+ enterprises across 40 countries enhance their sales.
With industry-centric solutions, LeadSquared serves EdTech, Education, Finance, Healthcare, Real Estate, Automotive, and Hospitality industries.
LeadSquared CRM aims to help users:
· Reduce lead leakage to zero with landing pages, connectors, and APIs.
· Understand intent with 360-degree user profile, behaviour, activity & and social tracking.
· Visualise user & communications journeys with the workflow builder.
· Communicate with prospects & customers on the channels of their choice - text, whatsapp, email, call, self-serve portals, and social.
· Integrate with other marketing and sales apps- native connectors, robust APIs, and developer platform
LeadSquared Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Automated sales alerts and tasks
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
LeadSquared Screenshots
LeadSquared Video
LeadSquared Integrations
- GoTo Webinar
- CallRail
- Super Receptionist V2
- LiveChat Connector
- Zopim Connector
- Facebook Lead Ads Connector
- MarkCopy Connector
- LeadSquared Generic Telephony Connector
- Custom Dashlets Builder
- LeadSquared Mobile App Notifications
- Exotel V2
- Social Media Discovery App (BETA)
- Olark Connector
- LeadSquared for WordPress
- Twitter Lead Card Connector
- OzoneTel Connector
- Ameyo Connector
- LeadSquared for Outlook
- MCube Connector
- Gravity Form LeadSquared Add-On
- SparkTG
- LeadSquared Freshdesk Connector
- Custom Tab Connector
- SMS Marketing App
- LeadSquared Email Sync
- Lead Distribution Automation
- Google/Outlook Calendar
LeadSquared Competitors
LeadSquared Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | India, United States of America, United Kingdom, Australia, Singapore, Germany, Brazil, Argentina, South Africa, Spain, Italy, China, Japan |
Supported Languages | English |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(100)Community Insights
- Business Problems Solved
- Pros
- Cons
LeadSquared is a versatile software that has been widely used for lead management, tracking, and analysis in marketing-focused organizations. Users have found it invaluable for managing leads from multiple websites and online ads, as well as optimizing call center operations. The ability to design and schedule professional-looking emails quickly has streamlined email marketing and outreach processes for marketing and business development teams. Additionally, LeadSquared's integrated CRM functionality has eliminated the need for a separate CRM platform, providing a comprehensive solution for maintaining leads and analyzing marketing performance. The seamless capture of leads from various sources such as websites, social media, and toll-free numbers has further enhanced the efficiency of lead management.
LeadSquared's automation features have proven highly beneficial for sales teams in terms of lead prioritization, tracking, automation, and sales attribution. Users have praised the software's ability to score leads and track engagement, allowing them to identify leads with high conversion potential. The robust reporting feature enables users to provide instant snapshots of leads in the marketing funnel to clients, facilitating effective communication and decision-making. Furthermore, LeadSquared serves as a cost-effective marketing automation platform for B2B clients, offering a wide range of features including campaign creation, distribution, analytics, lead scoring, landing pages, triggered campaigns, and CRM functionality. Startups have also found value in using LeadSquared for sales and marketing purposes, enabling them to manage registered users and provide a seamless customer experience. Overall, users recommend LeadSquared as a top choice for lead management and marketing automation due to its user-friendly design, customizable nature, cost-effectiveness, and excellent customer service support.
Intuitive User Interface: Several users have praised LeadSquared for its highly intuitive and user-friendly interface. Users appreciate the simplicity and ease of navigation, which allows for efficient task management and lead tracking. The intuitive interface enables users to quickly perform tasks and effectively manage their leads.
Responsive Customer Support: Many reviewers consistently praise the customer support provided by LeadSquared. They mention that the support team is highly active, helpful, and responsive. Users appreciate the prompt assistance provided by the support team in resolving issues and addressing queries, ensuring a positive customer experience.
Wide Range of Features: Users appreciate the wide range of features and functionalities offered by LeadSquared. They specifically mention the simplicity of setting up campaigns and seamless integration with WordPress websites. This ease of use allows users to streamline their workflows and effectively manage their marketing efforts.
Inefficient Drip Email Functionality: Some users have expressed dissatisfaction with LeadSquared's drip email functionality, specifically in setting up drips for those who did not open the email. They feel that this limitation hinders their ability to effectively engage with leads and would like to see improvements in this area.
Lack of Mobile-Friendly Landing Pages: Several reviewers have mentioned that the landing pages created using LeadSquared are not mobile-friendly. This poses a challenge as mobile usage continues to grow, and it restricts their ability to deliver an optimal user experience on different devices. Users suggest enhancing the software by providing more mobile-responsive templates for landing pages.
Limited Integration Options: Users have highlighted the need for better connectivity with multiple apps in LeadSquared. They feel that the current integration options are insufficient and request expanded functionality to seamlessly connect with other tools they use in their workflow.
Attribute Ratings
Reviews
(1-25 of 40)LeadSquared the best CRM tool
- Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
- The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
- Daily attendance history and man-days management can be done.
- Sales performance and their values are mapped clearly.
- Need to improve the stability of the portal.
- Sometimes, it delayed in catching the call histories.
- Customer service and their response time for query resolving need to improve.
Leadsquared increase my teams productivity!
- Capturing leads
- Daily reports of the leads
- Customization
- Dashboards
- Easy integration
- High user friendly experience, as i was little confused intially
LeadSquared is your go to platform for CRM, LMS
- Flexibility and eagerness to update and customize as per client requirements.
- Support & Service.
- New age tools and technologies integration.
- Easy to use interface.
- Reports and Data Management.
- Landing Page Feature can be improved.
- Inbuilt Calling System/integration can be added.
- Can look to extend features like Chatbots in the offering.
A must have tool for every sales and marketing team
- LeadSquared is doing a great job in providing a detailed dashboard of all the campaigns and these dashboards are very informative and easy to understand, like open rate, bounce rate, click rate, etc.
- LeadSquared is great when it comes to 100% inbox delivery rate and I can say that this is one of the best features in it.
- LeadSquared's user interface is very easy to understand and easy to use as well.
- LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
- Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
- LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
LeadSquared, a good platform
- Other platform sync.
- Short and sweet notifications and reminders.
- Location accuracy.
- Overall lead updating.
- Tab shuffling.
Amazing Marketing Automation & Lead Managemnt Tool
- Marketing Automation Features
- Lead Management
- API Integration with other applications
- Account Management & Support team
- Capturing lead source from mobile app/some specific browsers
Value for Money, Product with an effective Support Team
- Value Proposition - The features and service the product offers is great for the price point at which they operate.
- Service is very customized and personal. Customer Success team is very thorough with their follow-ups and make sure they go the extra mile to get things done.
- Some basic requirements for BFSI were not part of the initial product offered to us. We had to wait for some time to get it included in the product and had to work around with stop gap solutions.
- Reports section can be better with more customization related to industry and direct link to data view.
LeadSquared an agile tool to enhance your business
- Automation's are easy to build and can be modified as per business requirements quickly
- The built-in connectors to third-party tools like a telephony system or platforms like Facebook are very easy to use.
- The API connectors & Web-hooks are simple to use and can be integrated with your core systems.
- Reports section can be improved.Currently, it does not allow schedule reports to management if they are not a user. Scheduling reports in multiple formats like CSV, EXl or PDF is not available.
- Callers are not able to view their appointments for the day in a single view
- Dashboard required has a lot of UI issues and needs an overhaul
- User management needs to be improved. There are additional users consumed just to manage call routing attest in our use case.
Good Lead Management Application
- Great support from the offshore team in implementation.
- Very easy to integrate with other applications. For example, integrating with wordpress site to capture leads directly from the site to the application through API.
- Mobile app is also available.
- Bit tedious to update the automation and sometimes it can get confusing to implement permissions on various groups of users.
- Reporting can sometimes feel unfriendly to use.
I would recommend LeadSquared
- Automation
- Email Campaigns
- Smart Views
- Adwords and Facebook Data sync webhooks
- Email & SMS templates
- Get the device or operating system level data for the users into custom fields of any lead.
- Get the Adwords campaign level data related to keywords, Adgroup and Ads into custom field of any lead.
- Ease of creating the automation level report under report section. Right now, these reports are available for every automation.
LeadSquared Review
- Lead capture and automatic allocation/alerts
- Marketing Automation, number ready-made apps.
- LeadSquared has a lot of flexibility in terms of open API's, it can inter-operate with many other systems.
- Training and Support is one of the big strengths of LeadSqaured team.
- Their costing structure should improve.
- LeadSquared has a lot of room to improve on the CRM aspects.
- We have had issues with the speed of the systems at times.
- Price point - best value for money for what it does.
- Functionality - Customization of fields, email marketing, and lead capture pages are feature rich and easy to set up and create.
- Quality of product - Works as advertised.
- Updated from when I first reviewed - Leadsquared now works with Zapier and I have successfully done some custom zaps from Leadsquared to Xero (our General Ledger)
- Drip marketing (sending emails based Lead Age / Lead Staleness) can be difficult to setup ideally; I would like to see more robust business logic for triggering events based on the staleness/duration spend on leads stuck in a stage.
- It is still at the implementation stage , cant comment too much on the product part
- Sales & Support Team is very good - but we are more concern about the LeadSqured 's technology - because this is important as more robust -efficient -effective the technology is , less the support user interface will be required.
- The sales & support team is atleast good but this can be a major failure when the product itself is not good
- It is really not functioning with complete mobile sales crm feature at all on IPhone - a big disaster , they are blaming that IPhone is blocking the features wherein - there is requirement to have their technological upgrade for both platform - There is absolute no solution to this . Infact it is not working on another staff's Android version too
- we are completely struggling on mobile sales crm version - which is completely big failure. At times it appears just an eye wash in name of advance technology.
- Another Big shock which they will not say - the meeting invitation is not working at all, then you will be asked to change your system completely - such important things are suppressed , this should be writing on their website about their technological limitations.
- If you call on landline - then you cannot add a note on your mobile sales crm [this is only available when you call on mobile numbers]
- Sheer lack of bare min basic feature requirement from the sales mobile crm - is sheer failure
- This is our request to Leadsquared to focus on contribution towards its customer by its product and technology - making it more process oriented . Your contribution towards your customer's growth will remain your achievement throughout.A satisfied customer will be endorse your product and service
- Just a small input - Look forward to see more creative mail campaigns template
Superb Marketing Automation Value
- Campaign development
- Landing page creation
- Analytics
- A/B testing
- Reporting
- Expanded functionality with email templates
If you aren't using LeadSquared...you are paying too much for marketing automation!
- Easy Marketing Drip Automation.
- Helps us move prospects through the sales funnel 50 percent faster.
- Support staff helped us reduce bounce rate of our emails by 10 percent.
- Individual click tracking on their drip emails would be helpful for success evaluation.
Allows seamless lead capture from all sources
- Lead capture
- Marketing Automation
- CRM
- Fully fledged CRM
- Connectivity with multiple APPS
Great CRM for B2C companies
- Highly customisable
- Great support
- Robust set of features for sales and marketing
- Occasional downtime should be minimised
Does the job without the frills
- Most of the leads can be captured, so leakage is avoided. We have plugged our leads leakage by over 30%.
- Telephony integration with recordings helps keep a track of all communication.
- High degree of customization to suit your organizational workflow.
- Real-time lead integration helps in quicker create-to-contact time.
- Landing pages are not mobile friendly.
- A small percentage of lead sources for e.g. leads coming through emails are left out.
- Marketing automation by SMS is not available.
"Digital way of Follow-up"
- Simplicity of the interface with 4 main functionalities: email automation + autoresponders + landing pages + website widgets. Powerful functionalities, yet simple interface.
- Possibility to use our own design for email and landing pages: all seamlessly integrated with the LeadSquared functionality in the background.
- Once the prospect clicks on an email link, his browsing history on our website is linked automatically to LeadSquared. This applies also retroactively - even for activities that happened before clicking the email links. So when our sales team starts a conversation with a prospect, they know exactly the professional interests of the user. We sell professional content subscriptions for our website, so this functionality is really key.
- Simplicity of lead list management + individual emailing. Effectively, the system works now as our CRM: we moved away from Salesforce and use this instead. If your usage of Salesforce functionality is "basic", you can consider the alternative of only having LeadSquared: you would have a CRM and marketing automation in one system. Way simpler + the sales team love it: saves time = more calls. (Disclaimer: we run a native website system that can do billing - so you would still need that functionality separately.)
- Above all - professional and flexible team at LeadSquared that really reacts to our needs!
- Some limitations in basic plan may not be explicit, I recommend using a trial version, and checking and asking about every aspect you will need.
- Billed annually.
- All in one package for your marketing needs. Flexibility in setting up stages and whole customer lifecycle.
- Drip Campaigns, Rules & Notifications - it would be awesome if emails could be sent to customers via Rules & Notifications.
- API & Webhook Integration and Help pages are well explained.
- Landing Pages have been a great help and integration is straightforward.
- Lists have been very useful. I like the advanced search feature.
- Support team is very active and found them very helpful.
- Features like website widget need to be improved.
- Design/UX for email editing needs to be improved.
- It loads quite slowly and hampers the work sometimes.
- Reports could be improved, and Excel attachment instead of PDF for saved reports will help a lot.
Prioritises hot leads
- Lead scoring - identify real hot leads
- Email campaign wizard setup - set up campaigns in a jiffy
- Simple to use (UX)
- Additional visual dashboards (analytics) can be included
- Regular update on hot leads as emails can be provided
- Direct integration with tools like RainKing, DiscoverOrg is missing
Best CRM + Marketing Automation Tool for Small Businesses
- Easy to implement and configure
- Syncs well with wordpress websites
- Email Templates are adequate
- CRM is very user friendly
- Value for money if you are looking for a CRM + marketing automation, especially worth it if you have multiple businesses hosted on different domain names.
- Needs improvement on drip email functionality. One example of a basic drip campaign - email campaign sent, now you might want to send another email to the opens and the ones who did not open. Right there it stops - functionality won't support setting up a drip to the ones who did not open the email, for opens it can go further. This is a major stuck.
The best automation platform in town
- All round first-rate user experience
- Customisable engagement scores - this provides excellent insight
- Reporting functionality - particularly the web report development I asked for which you can now click through to see which contacts have visited pages on your website and the time they have spent there
- Support flexibility - the guys do a great job at quickly solving any issues. They even made a custom wordpress plugin for us so that our forms on our website complete specific fields on our contact records
- Help articles - really easy to follow and explain features
- Simple and easy set up
- LinkedIn API - this is not really fair as it is a LinkedIn issue, if only they would allow better access
- A/B split testing would be good for email subject lines / landing pages
- Test email deliverability and landing pages in different browsers/smartphones/apps
- Reverse IP lookup might be an interesting add on
It's a Nuclear Weapon to Marketers in the War of Competition
- Complete Automation - peace of mind, structured and organized marketing activities.
- AutoResponders - Helped in nurturing and increased conversion ratio by 35%.
- Landing Pages - User friendly yet powerful to capture leads. Mobile Responsive makes it value for money.
- Sales Reports and Lead Tracking - Helpx to understand leads.
- A/B Split Testing.
- More Mobile Responsive Templates for Landing Pages
- More Individual Templates for FORMS.
Effective on the outside + great user experience on the inside
- Simplicity of the interface with 4 main functionalities: email automation + autoresponders + landing pages + website widgets. Powerful functionalities, yet simple interface.
- Possibility to use our own design for email and landing pages: all seamlessly integrated with the LeadSquared functionality in the background.
- Once the prospect clicks on an email link, his browsing history on our website is linked automatically to LeadSquared. This applies also retroactively - even for activities that happened before clicking the email links. So when our sales team starts a conversation with a prospect, they know exactly the professional interests of the user. We sell professional content subscriptions for our website, so this functionality is really key.
- Simplicity of lead list management + individual emailing. Effectively, the system works now as our CRM: we moved away from Salesforce and use this instead. If your usage of Salesforce functionality is "basic", you can consider the alternative of only having LeadSquared: you would have a CRM and marketing automation in one system. Way simpler + the sales team love it: saves time = more calls. (Disclaimer: we run a native website system that can do billing - so you would still need that functionality separately.)
- Above all - professional and flexible team at LeadSquared that really reacts to our needs!
- LeadSquared is for individual leads, i.e. people. If you have company accounts (which we do) and want to use this for CRM functionality, then tracking accounts is a bit more difficult. Doable (we have done this), but more difficult.
- No API integration with Salesforce. When moving from Salesforce which we pretty much had to move our database manually. But that was a good exercise for cleaning up the database.
- Some graphic output, such as click/open pie charts misrepresent data. Easy fix, I guess, but needs to be done :)