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Leanplum

Leanplum

Overview

What is Leanplum?

Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.

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Recent Reviews

TrustRadius Insights

Leanplum is a versatile platform that has been widely used to streamline marketing campaigns and enhance customer engagement across …
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Pricing

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What is Leanplum?

Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.leanplum.com/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Push Pre-Permission Demo

YouTube

Leanplum @ TechStars Demo Day

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Product Details

What is Leanplum?

Leanplum Features

  • Supported: Messaging
  • Supported: Mobile A/B Testing
  • Supported: Analytics
  • Supported: Automation
  • Supported: App Editor
  • Supported: Personalization

Leanplum Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.

Airship, Braze, and Kahuna Mobile Marketing (discontinued) are common alternatives for Leanplum.

The most common users of Leanplum are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(11)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Leanplum is a versatile platform that has been widely used to streamline marketing campaigns and enhance customer engagement across various industries. Users have found that Leanplum allows them to save time and effort by keeping all their campaigns together and making them easy to set up and edit. The platform's features, such as basic email sending capabilities for newsletters and the location capturing feature for device duplicacy comparison, have proved helpful in meeting users' specific needs. Leanplum's multi-platform communication capabilities have also been utilized by many users to effectively reach their audience. By implementing behavioral segmentation using recent purchasing data, users have been able to personalize discounts and increase overall revenue. Leanplum has significantly improved operational efficiency by simplifying the release, segmentation, and testing of new live events, resulting in a lift in player average revenue per user ARPU. Users have successfully driven engagement to their app by leveraging Leanplum's ability to send emails, push notifications, and in-app messages to app users. Additionally, Leanplum has solved the problem of requiring a build to update a game by allowing the push out of content and limited time events through adjustable variables from the server. Overall, Leanplum enables users to create cohesive campaigns across multiple channels, personalize messaging based on user behavior, and drive customer acquisition, retention, and monetization.

Users have made several recommendations for Leanplum based on their experiences. The three most common recommendations are:

  1. Know the use-cases: Users recommend understanding the specific use-cases before choosing Leanplum as a CRM software. By identifying the specific needs and requirements, businesses can determine if Leanplum is the right fit for their organization.

  2. Dedicated resources for implementation and continuous improvement: Users advise having dedicated resources to handle the implementation and ongoing improvement of Leanplum. This ensures that businesses can fully utilize the platform's capabilities and make continuous enhancements to their campaigns.

  3. Deep dive into customer behavior and conduct A/B tests: Many users suggest delving into customer behavior and conducting A/B tests using Leanplum. This allows businesses to optimize their campaigns and engagement strategies by gaining insights from customer data and conducting experiments to find the most effective approaches.

It is important for businesses considering Leanplum to carefully evaluate their use-cases, allocate necessary resources, and leverage customer behavior analysis and A/B testing for optimal results.

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Manjeet Singh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Leanplum was used by both our client and server teams to run various A/B experiments. We used Leanplum to run A/B experiments on Android, iOS, and server. It helps us take advantage of a greater variety of the options available to us, which ultimately made our application work well for our users.
  • Leanplum is one of top tools available for A/B experimentation
  • It also helps in growth by running various campaigns
  • Data integration from Leanplum to data warehouse is very easy
  • Variable sync issues on client
  • Client integration seems easy but it's not very intuitive
  • Multiple issues on iOS integration and SDK issues
  • Cost is quite high
Leanplum is the best tool for A/B experimentation. We can run different campaigns for growth and reengagements. It can also be used for analytics for various needs.
  • A/B experimentation was the top feature we used in Android, iOS, and server
  • Used for various re-engagement campaigns through notifications
  • It helps us build the right features for our users with the help of A/B experimentation
  • Re-engagement notifications help us keep company data metrics
  • We evaluated Firebase for A/B experimentation but the kind of options provided by Leanplum were immense.
  • Too many options for customization, defining user segments, variables, etc.
  • Funnels and segment analysis on the tool
  • Much better data integration options available in Leanplum
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