Leanplum

Leanplum is one of top tools available for A/B experimentation

It also helps in growth by running various campaigns

Data integration from Leanplum to data warehouse is very easy

Variable sync issues on client

Client integration seems easy but it's not very intuitive

Multiple issues on iOS integration and SDK issues

Cost is quite high

Leanplum handles user data & segmentation very well. There are many different system & custom fields you can segment on. The field type & segment local operator support is really advanced, allowing you to slice your lists or data any way you want.

Out of the box, Leanplum provides many types of analysis to understand how events affect customer interaction with your product. If you fully integrate with the SDK and send detailed interaction & product purchase events, Leanplum can give you great user & financial insights.

Leanplum's campaign setup process is intuitive and powerful. Setting up the segments and schedule is very easy. The A/B testing capabilities are also very powerful and the split test analysis view is very helpful.

At the time of setup, the developer documentation was somewhat sparse. Especially when dealing with migrating tokens from a different vendor, we had to spend some time with our Account Manager & tech support figuring out the best way to integrate.

Their sync API isn't quite as robust as other B2B vendors. The connection drops out or gives odd responses occasionally. It's important to have sync code in your backend that can handle these kinds of errors robustly.

Their email functionality is a comparable even to a tool like MailChimp.

Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.

AB Testing - allows us to see which messages are appreciated/opened more by which customers

Team collaboration - we can see easily how recently a campaign or message was updated

Occasionally the UI can take a while to load after login, I need to refresh every now and then. It might be due to the amount of information - not sure.

The search area of the User screen can be a bit confusing, it took some getting used to at first. The area that I wanted to click (Look up User...) is grayed out, maybe two different buttons on this screen would be more clear rather than a toggle.

Push notifications

In-game pop-ups

Variable customisation

A/B testing

Ability to create User Stories with a predefined funnel of actions that will chain themselves

Ability to tag users once they enter or leave specific segments

Should show in a simple page the main KPIS that matter for all our games at once

More granularity in granting access to subsets (not sharing everything per account)

The ability to send out a message to all of the users of our application at one time without an update to the store version, is one of the best features of Leanplum.

Targeting specific users and being able to tailor a message just for them. No need to send out a message to all users if the message does not apply to all users.

The meta data tracking of Leanplum is also very powerful for determining how and where to target the correct users for your upcoming applications or features.

The web based dashboard is very hard to use and without extensive training, most people are not able to use it or could accidentally send out an unintended message to any or all users.

If the Leanplum code is implemented in your software without extra care and testing it can break your entire application and effectively destroy your application.

Leanplum can be very powerful almost too powerful that if you don't have a dedicated employee that can interface directly with Leanplum Engineers or focus their sole job task on supporting Leanplum; there isn't much use you can get out of Leanplum.