Name: Lefty
Author: Lefty

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Feature Management

Product Analytics

Virtual Reality

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Emissions Management

Payment Facilitation

Workflow

Enterprise

Accounting

Accounts Receivable

CTRM

Travel Management

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Change and Configuration Management

Cloud Migration

Cloud Storage

Configuration Management

Data Deduplication

Database-as-a-Service (DBaaS)

Fraud Detection

Game Engine

Integration Platform as a Service (iPaaS)

Managed Public Cloud Infrastructure

Migration

Mobile Data Security

Mobile Identity

Network Performance Monitoring

SaaS Management

Sensitive Data Discovery

Software Composition Analysis (SCA)

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Email Marketing

Marketing Automation

Online Reputation Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Enablement

Sales Incentive Compensation Management

Sales Performance Management

eCommerce Analytics

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Security

Aviation

Banking

Geographic Information

Insurance Agency Management

Insurance Claims Management

Physical Therapy

Vertical-Specific

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### Campaign Management
Users consistently highlight Lefty's campaign management as a pivotal feature that significantly enhances their influencer marketing strategies. The platform's ability to provide detailed reporting, track multiple campaigns simultaneously, and offer insights into audience demographics and performance metrics has been widely appreciated. Additionally, users find the tool user-friendly, efficient, and instrumental in streamlining their campaign tracking and analysis processes. The convenience of having all influencers and campaigns centralized in one platform, along with the ease of discovering new influencers and collecting social posts, has further solidified Lefty's reputation as a valuable asset for optimizing campaign management efforts.

### Reporting and Analytics
Reviewers consistently highlight Lefty's reporting and analytics as a standout feature, emphasizing the platform's ability to provide detailed campaign reports, audience insights, and performance statistics. Users appreciate the convenience of accessing comprehensive data on influencer collaborations and PR activities, enabling them to make informed decisions and track the success of their campaigns effectively. While some users express minor preferences for additional features like mobile accessibility and enhanced visual elements in reports, the overall sentiment leans towards Lefty's reporting and analytics functionality being a valuable asset for optimizing influencer marketing strategies.

### Social Media Tracking
Users consistently praise Lefty's robust social media tracking capabilities. They appreciate the platform's ability to efficiently monitor both stories and in-feed posts across various social media channels. The feature that allows access to page demographics, reporting, and more has been particularly beneficial for users conducting influencer seedings, events, and social campaigns. Lefty's social tracking tool is widely regarded as a valuable asset for capturing and analyzing the reach and impact of each campaign.

### Influencer Discovery
User consensus seems to be that Lefty's influencer discovery capabilities are a standout feature. Reviewers praise the platform for its ability to efficiently identify new influencers, discover new talents, and provide valuable insights into influencer performance before collaboration. The tool's directory option is particularly commended for its user-friendly interface and comprehensive database, allowing users to narrow down specific targets and find influencers that align closely with their brand image and target audience. Despite some minor drawbacks mentioned, such as the size of visuals in reports and the need for a mobile app version, the overall sentiment towards Lefty's influencer discovery functionality remains positive and beneficial for influencer marketing strategies.

Lefty has proven to be an invaluable tool for users seeking to monitor and develop influencer campaigns. Users have praised the platform for providing important metrics and insights that enable them to make educated decisions. With Lefty, users can track their influencer campaigns in detail, compare them to each other, and recover publications where their brand was present but not identified, ultimately strengthening their campaign's image.

One of the key business problems solved by Lefty is the organization and tracking of social media content on a daily basis. Users have found that Lefty saves them both time and effort by simplifying the process of managing and assessing the performance of their influencer campaigns. Additionally, Lefty's audience reports have allowed users to narrow down their target audience and explore new parameters they hadn't considered before.

Another notable use case for Lefty is the ability to measure the performance of influencer posts and stories worldwide through geotargeted filters. This feature has been particularly useful for brands with global reach, as it enables them to analyze the impact of their campaigns across different locations.

Overall, Lefty has become a go-to platform for many brands seeking to maximize their marketing potential through social influencer marketing. With its user-friendly interface, comprehensive campaign management tools, and informative reporting format, users believe that Lefty should have wider accessibility in order to benefit even more businesses in their influencer marketing efforts.

Instagram Story Monitoring: Several users have found Lefty to be one of the few influencer platforms that easily allows for Instagram story monitoring, saving significant time for their team.

Highly Praised Discovery Tool: The discovery tool provided by Lefty is highly praised by users. It offers a database of relevant influencers in various categories such as fashion, beauty, travel, and wellness. This feature is particularly helpful when looking for specific targets in a specific city or those celebrating a certain holiday.

User-Friendly and In-Depth Reports: Lefty is considered extremely user-friendly and provides a better understanding of influencer campaigns through its generated reports. Users appreciate the useful and in-depth insights into specific collaborations and performance, which allow them to identify the ROI of influencer campaigns and promote them to clients.

1. Limited advanced profiling tool: Some users have expressed that the tool for identifying new profiles based on other profiles is not as advanced as they would like it to be. They feel that it could be improved to provide more accurate and comprehensive results, allowing them to better target their influencer marketing campaigns.

2. Occasional loading problems with multiple account tracking: Several reviewers have reported occasional loading problems when the platform is tracking multiple social media accounts and data. This has resulted in some posts and stories not being tracked at times, although overall the data presented by Lefty remains updated and accurate. 

3. Lack of customizable plans: Users have mentioned that they would appreciate more flexibility in choosing the features and services offered by Lefty's plans. They feel that having more customization options based on a company's specific needs would be beneficial, allowing them to tailor their experience and optimize their influencer marketing strategies accordingly.

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

Audiense

Lefty

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

FNAF Lefty Captures Puppet Demo in dc2

Lefty Ocho AR Demo

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Influencer Marketing Software

Lefty

Overview

What is Lefty?