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Lexer

Lexer

Overview

What is Lexer?

Lexer is an enterprise level, SaaS deployed web analytics solution built to drive personalization and omni-channel research.

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Recent Reviews

TrustRadius Insights

Customers have found Lexer to be an invaluable tool for tracking and increasing customer lifetime value, as it allows them to gain extra …
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Pricing

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What is Lexer?

Lexer is an enterprise level, SaaS deployed web analytics solution built to drive personalization and omni-channel research.

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  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Lexer?

Lexer Video

Lexer overview of Customer Data & Experience Platform

Lexer Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings

(1)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Customers have found Lexer to be an invaluable tool for tracking and increasing customer lifetime value, as it allows them to gain extra insight on specific customer segments. By leveraging the platform, they can create and employ customer audiences for marketing platforms. Lexer's customer survey feature has proven helpful in providing customers with valuable insight into their Net Promoter Score. Moreover, the platform assists in understanding trade areas and creating clear segments for effective marketing strategies. Customers appreciate the ability to segment their audience based on characteristics such as size or style, enabling them to identify customer trends and deliver relevant messages. For apparel companies, Lexer proves useful in segmenting customers by size or style for targeted campaigns. The platform also aids in building customer flow strategies to increase conversion and acquisition, as well as improving sales productivity by scoring prospects and tracking performance. Overall, customers rely on Lexer to understand their customers better, market to them effectively, and deliver personalized experiences that result in increased customer lifetime value.

User-Friendly Interface: Reviewers have consistently praised Lexer for its user-friendly interface, with many stating that it is friendly, intuitive, and easy to use. The simplicity and ease of navigation make it convenient for users to perform tasks quickly and efficiently. This positive feedback indicates that a significant number of reviewers appreciate the user-centered design of the platform. Integration with Third-Party Platforms: Many users have highlighted Lexer's ability to integrate with third-party platforms as one of its key strengths. This feature allows them to connect and consolidate their marketing accounts and platforms in one place, making it easier to target their audiences effectively and streamline their marketing efforts. The high value placed on this functionality by multiple reviewers suggests that it greatly enhances the efficiency and effectiveness of their marketing strategies. Actionable Insights and Valuable Customer Data: Reviewers consistently recognize the power of Lexer in providing actionable insights and valuable customer data. By simplifying complex data analysis tasks, the platform empowers users to gain a deeper understanding of their customers. This capability enables them to make more informed decisions about their marketing strategies, resulting in more effective campaigns. The recognition from multiple reviewers highlights the importance they place on having access to reliable data-driven insights for optimizing their marketing efforts. Overall, these three pros - user-friendly interface, integration with third-party platforms, and actionable insights with valuable customer data - are frequently mentioned by reviewers as key strengths of Lexer. They appreciate the convenience, efficiency, enhanced targeting capabilities provided by the platform's features while highlighting its role in empowering them to gain a deeper understanding of their customers' preferences through comprehensive data analysis.

Challenging Data Maintenance: Maintaining the hub clean and updated can be challenging for users, as they have mentioned that the segments created within Lexer can grow exponentially over time. This growth in segments requires constant attention and effort to ensure data accuracy.

Difficulty in Tracking Trends: Some reviewers have expressed difficulty in tracking trends or new metrics that were not initially set up within Lexer. This limitation may hinder their ability to effectively analyze and understand changing patterns and behaviors.

Lack of Data Validation and Reporting: Users have reported a lack of robust data validation and reporting capabilities within the platform. Without these features, they often find themselves spending significant amounts of time trying to identify whether issues are originating from their own systems or due to limitations within Lexer's functionality.

Users have made the following recommendations based on their experience with Lexer:

  1. Review case studies: Users find it helpful to review case studies of other work done by the company as it provides valuable insight into their capabilities.

  2. Learn and practice: It is recommended to take the time to learn and practice the Lexer tool for the best experience. This allows users to familiarize themselves with its features and functionalities.

  3. Utilize support: Users commend the exceptional support provided by the Lexer team. They recommend utilizing the team for guidance and inspiration as they are knowledgeable and responsive.

In addition, users suggest understanding the goals to be achieved with the data and giving oneself enough time to get immersed in the project. The Lexer tool is praised for its great support and success team, with users speaking highly of their experience working with them.

Attribute Ratings

Reviews

(1-1 of 1)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We reorganized our business around Lexer's CDP. Implementation was fast. We saw results in less than five days, and not long after that, they had created an enriched view of our customers which has led to significant increases in our direct marketing capabilities. Through the Lexer tool, we have been able to segment our audiences by marketing specific campaigns to that audience based on consumer behavior. Quite frankly, it's genius. Our creative team is busier than ever (we increased headcount to optimize the tool) in order to create 300 (out of infinite) campaigns that message people a story they want to hear, with content that's of interest to them. Prior to Lexer, we ran one campaign at a time with a "hit and hope" approach. Now our marketers are thorough, direct, accountability is at an all-time high, and most importantly the work is measurable.
We have seen unsubscribes decrease, engagement increase, revenue increase, and creating a customer journey is now possible.
We also utilize their "Engage" tool like the desktop tool for our Consumer Engagement Department that optimizes their efficiency. This means email, chat, social messaging and phone (VoIP) are all consolidated as one desktop view, and various KPIs and performance metrics can be tracked. This greatly assists, as we can coach and develop our team members based on productivity and response times, etc.
  • Easy for all levels of employees to use.
  • Fast implementation with immediate learnings.
  • We are incredibly happy with the tool as is.
For any direct to consumer business that cares about their customer, and the message that they serve to those customers, then this is the tool for you.
It is easy to "test and chase" into strategies by simultaneously creating multiple campaigns. Lexer's tool measures the performance of each for the continuous improvement of direct marketing decisions.
It is also perfect if you're looking to turn responsive customer service strategies into proactive customer experiences. Their engage desktop tool significantly improves productivity, meaning some of your least productive staff can become high performers within the business and establish a platform against which they can grow.
  • We're able to create strategies around lapsed customers and return this consumer subset to revenue.
  • We're able to more easily identify consumer purchasing habits to create customer journeys.
We decided not to pursue alternates to Lexer based on:
1. Value proposition. Lexer had the greatest value.
2. Our belief in other products' internal team and ongoing support capabilities. Other companies didn't feel as believable.
3. User interface. Lexer has done an incredible job making their tool extremely simple to use.
Instant responses are available over the phone, Slack, or Email. We are also able to have meaningful top-to-top conversations where their President of North America will talk to ours as frequently as is needed. They are true partners who genuinely care about us as a client.
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