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LexisNexis InterAction is a fully-featuerd customer relationship management (CRM) software.https://dudodiprj2sv7.cloudfront.net/product-logos/wI/6z/R4CFLZTPHRHT.pngA Really Big CRMLexisNexis InterAction (IA) is principally used as a marketing tool and for customer database maintenance. The whole organization uses it since it also holds information about our personnel. It addresses targeted marketing issues and serves as a single source for address and customer contact information.,Collects contact information from incoming employees Synchronizes with Outlook contacts Separate interface for marketing and casual users,The Windows app for marketing could be more wizard driven and simpler Technical support documentation is lacking in up to date information,6,I'm only in the IT department so I'm not really sure about ROI but IA does much more than our marketing department is using it for. I would think the company is paying a lot of money for something that isn't being utilized.,Microsoft Access
  3. LexisNexis InterAction Reviews
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LexisNexis InterAction
12 Ratings
Score 6.5 out of 101
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LexisNexis InterAction Reviews

LexisNexis InterAction
12 Ratings
Score 6.5 out of 101
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August 26, 2016

LexisNexis InterAction Review: "A Really Big CRM"

Verified User
Score 6 out of 10
Vetted Review
Verified User
Review Source
LexisNexis InterAction (IA) is principally used as a marketing tool and for customer database maintenance. The whole organization uses it since it also holds information about our personnel. It addresses targeted marketing issues and serves as a single source for address and customer contact information.
  • Collects contact information from incoming employees
  • Synchronizes with Outlook contacts
  • Separate interface for marketing and casual users
  • The Windows app for marketing could be more wizard driven and simpler
  • Technical support documentation is lacking in up to date information
It's well suited to organizations that intend to dedicate the staff to maintaining it as recommended in best practices material. It's much too large and complicated if it's only to be used as an address book and in those cases, a much simpler CRM might work better.
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LexisNexis InterAction Scorecard Summary

Likelihood to Recommend (12)
6.5

Feature Scorecard Summary

Customer data management / contact management (1)
8
Workflow management (1)
3
Territory management (1)
3
Opportunity management (1)
5
Integration with email client (e.g., Outlook or Gmail) (1)
8
Interaction tracking (1)
3
Channel / partner relationship management (1)
6
Case management (1)
8
Call center management (1)
9
Help desk management (1)
9
Lead management (1)
7
Email marketing (1)
9
Task management (1)
5
Billing and invoicing management (1)
4
Reporting (1)
5
Forecasting (1)
4
Pipeline visualization (1)
4
Customizable reports (1)
5
Custom fields (1)
4
Custom objects (1)
4
Scripting environment (1)
4
API for custom integration (1)
5
Single sign-on capability (1)
8
Role-based user permissions (1)
8
Social data (1)
4
Social engagement (1)
5
Marketing automation (1)
5
Compensation management (1)
5
Mobile access (1)
5

About LexisNexis InterAction

LexisNexis InterAction is a fully-featuerd customer relationship management (CRM) software.
Categories:  Customer Relationship Management (CRM)

LexisNexis InterAction Technical Details

Operating Systems: Unspecified
Mobile Application:No