LexisNexis InterAction

LexisNexis InterAction

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Score 6.9 out of 100
LexisNexis InterAction

Overview

Recent Reviews

A Really Big CRM

6 out of 10
August 26, 2016
LexisNexis InterAction (IA) is principally used as a marketing tool and for customer database maintenance. The whole organization uses it …
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Pricing

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What is LexisNexis InterAction?

LexisNexis InterAction is a fully-featuerd customer relationship management (CRM) software.

Entry-level set up fee?

  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is LexisNexis InterAction?

LexisNexis InterAction is a fully-featuerd customer relationship management (CRM) software.

LexisNexis InterAction Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (12)

Reviews

(1-1 of 1)
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August 26, 2016

A Really Big CRM

Score 6 out of 10
Vetted Review
Verified User
Review Source
LexisNexis InterAction (IA) is principally used as a marketing tool and for customer database maintenance. The whole organization uses it since it also holds information about our personnel. It addresses targeted marketing issues and serves as a single source for address and customer contact information.
  • Collects contact information from incoming employees
  • Synchronizes with Outlook contacts
  • Separate interface for marketing and casual users
  • The Windows app for marketing could be more wizard driven and simpler
  • Technical support documentation is lacking in up to date information
It's well suited to organizations that intend to dedicate the staff to maintaining it as recommended in best practices material. It's much too large and complicated if it's only to be used as an address book and in those cases, a much simpler CRM might work better.