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LexisNexis InterAction (IA) is principally used as a marketing tool and for customer database maintenance. The whole organization uses it since it also holds information about our personnel. It addresses targeted marketing issues and serves as a single source for address and customer contact information.
- Collects contact information from incoming employees
- Synchronizes with Outlook contacts
- Separate interface for marketing and casual users
- The Windows app for marketing could be more wizard driven and simpler
- Technical support documentation is lacking in up to date information
LexisNexis InterAction Scorecard Summary
Feature Scorecard Summary
What is LexisNexis InterAction?
LexisNexis InterAction is a fully-featuerd customer relationship management (CRM) software.
Categories: Customer Relationship Management (CRM)
LexisNexis InterAction Technical Details
Operating Systems: | Unspecified |
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Mobile Application: | No |