TargetX, from Liaison

TargetX, from Liaison

About TrustRadius Scoring
Score 8.2 out of 100
TargetX, from Liaison

Overview

Recent Reviews

Good solution with a hidden gem

7 out of 10
January 25, 2022
TargetX is a more comprehensive solution for Enrollment Management in Higher Ed users of Salesforce. It provides a full suite solution …
Continue reading

TargetX, A Great Higher Ed CRM

5 out of 10
February 20, 2019
TargetX is being used by all of our recruitment and admissions departments across campus. This means all of our graduate, adult, and …
Continue reading

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of TargetX, from Liaison, and make your voice heard!

Pricing

View all pricing
N/A
Unavailable

What is TargetX, from Liaison?

TargetX, now from Liaison (acquired October, 2020) is a CRM for higher education institutions. It's built on the Salesforce.com development platform, tailored for student recruitment and retention. It also includes instant messaging (UChat) and the ability to build communities for particular…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

Alternatives Pricing

What is Rosetta Stone Language Learning Software?

Rosetta Stone says it offers innovative, technology-driven language, literacy and brain-fitness solutions are used by millions of individuals and thousands of schools, businesses, government organizations around the world.

What is Top Hat?

Toronto-based Top Hat offers their higher education teaching apps, comprising Top Hat Classroom supporting flipped classroom and gamified lessons, Top Hat Textbook for delivering course content, Top Hat Assignment for customizable quizzes and graded tasks or homework, and Top Hat Test for delivering…

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is TargetX, from Liaison?

TargetX, now from Liaison (acquired October, 2020) is a CRM for higher education institutions. It's built on the Salesforce.com development platform, tailored for student recruitment and retention. It also includes instant messaging (UChat) and the ability to build communities for particular classes/groups of students (Schools App).

TargetX, from Liaison Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

View all alternatives

Reviews and Ratings

 (9)

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Review Source
TargetX is a more comprehensive solution for Enrollment Management in Higher Ed users of Salesforce. It provides a full suite solution versus the basic architecture provided by the free EDA solution. It essentially makes Salesforce a LOT more useful to recruiting arms of Higher Ed schools than it would be out of the box.
  • Email Automation
  • Email Template Builder
  • User Interface
  • Product Management
Most of the reason I'd recommend the solution is for their email capabilities. The email builder is par excellence, almost if not more competitive than capabilities provided by some actual Email Marketing solutions. Additionally, it runs on Salesforce, and thus allows for automated emails and campaigns with information integrated into them from SF records. It is truly remarkable and a very well-developed capability.
Timothy Hardin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
TargetX is used by all of our Undergraduate and Graduate Admissions Offices to manage all prospective students - from initial inquiry (or name buy), to enrollment in the university.
TargetX provides a suite of products that sit on top of, and customize, Salesforce for the Higher Education market.
TargetX's email platform is a key benefit, as well as their online application.
Their SMS and Print products are newer and still need some capacity.
  • Bulk Email
  • Analytics
  • Event Management
  • 3rd party product bundling & support
  • Acquisition by Liaison has decreased customer/account support
  • Native SMS is not fully capable
  • Moving products from 3rd party (like Conga Connect) to internal (TargetX Print) has decreased capability.
TargetX is a great full-service suite for Colleges and Universities looking to implement a new CRM, or are wanting to migrate from a different CRM.
TargetX works great for multiple departments, but will need to be somewhat modified to make sure each department has the data security they need.
TargetX know enrollment, and does a good job putting together the pieces needed.
Due to the way it is customized on Salesforce, it is very hard to use some 3rd party Salesforce AppExchange tools as they expect the data to be in a different model.
Score 5 out of 10
Vetted Review
Verified User
Review Source
TargetX is being used by all of our recruitment and admissions departments across campus. This means all of our graduate, adult, and traditional undergraduate programs all use TargetX for recruitment of new students and marketing to potential students. We currently use it to send email marketing to prospective students in all of our programs. We also use it as our sole CRM and very much enjoy the integration with Salesforce that it provides.
  • Addresses the higher education infrastructure to integrate Salesforce
  • Email marketing is done at huge cost savings over other marketing platforms in Salesforce
  • Helps facilitate events on an off-campus
  • Helps our admissions counselors keep up on tasks and contacts
  • When sending large volumes of email the campaigns can be slow to send
  • The events functions are not as robust as some of the competition
  • Their telemarketing component has not been updated in a while and leaves a bit for current call centers.
TargetX is very well suited for smaller colleges who do not have all of the resources to manage a pure Salesforce environment for their CRM. They provide great support and direction for different business use cases. They have a product that has been around longer than any other higher ed CRM solution out there in regards to Salesforce. It is likely less appropriate for a school that has a lot of resources and could handle using Salesforce and their HEDA approach to higher ed CRM solutions.