TargetX, from Liaison
TargetX, from Liaison
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- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is TargetX, from Liaison?
TargetX, now from Liaison (acquired October, 2020) is a CRM for higher education institutions. It's built on the Salesforce.com development platform, tailored for student recruitment and retention. It also includes instant messaging (UChat) and the ability to build communities for particular classes/groups of students (Schools App).
TargetX, from Liaison Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
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Reviews and Ratings
 (9)
Reviews
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January 25, 2022
Good solution with a hidden gem
TargetX is a more comprehensive solution for Enrollment Management in Higher Ed users of Salesforce. It provides a full suite solution versus the basic architecture provided by the free EDA solution. It essentially makes Salesforce a LOT more useful to recruiting arms of Higher Ed schools than it would be out of the box.
- Email Automation
- Email Template Builder
- User Interface
- Product Management
October 12, 2021
TargetX is a great value and offers a full suite!
TargetX is used by all of our Undergraduate and Graduate Admissions Offices to manage all prospective students - from initial inquiry (or name buy), to enrollment in the university.
TargetX provides a suite of products that sit on top of, and customize, Salesforce for the Higher Education market.
TargetX's email platform is a key benefit, as well as their online application.
Their SMS and Print products are newer and still need some capacity.
TargetX provides a suite of products that sit on top of, and customize, Salesforce for the Higher Education market.
TargetX's email platform is a key benefit, as well as their online application.
Their SMS and Print products are newer and still need some capacity.
- Bulk Email
- Analytics
- Event Management
- 3rd party product bundling & support
- Acquisition by Liaison has decreased customer/account support
- Native SMS is not fully capable
- Moving products from 3rd party (like Conga Connect) to internal (TargetX Print) has decreased capability.
February 20, 2019
TargetX, A Great Higher Ed CRM
TargetX is being used by all of our recruitment and admissions departments across campus. This means all of our graduate, adult, and traditional undergraduate programs all use TargetX for recruitment of new students and marketing to potential students. We currently use it to send email marketing to prospective students in all of our programs. We also use it as our sole CRM and very much enjoy the integration with Salesforce that it provides.
- Addresses the higher education infrastructure to integrate Salesforce
- Email marketing is done at huge cost savings over other marketing platforms in Salesforce
- Helps facilitate events on an off-campus
- Helps our admissions counselors keep up on tasks and contacts
- When sending large volumes of email the campaigns can be slow to send
- The events functions are not as robust as some of the competition
- Their telemarketing component has not been updated in a while and leaves a bit for current call centers.