Name: TargetX, from Liaison
Rating: 10 (10 reviews)
Author: Liaison

Digital Adoption

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Software Repositories

Development

Online Proctoring Software

Education

Audit

Business Intelligence (BI)

Collaboration

Enterprise Generative AI

Visual Collaboration

Enterprise

Accounting

Revenue Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

AIOps

C/C++ Integrated Development Environments

Cloud Storage

Cybersecurity Consulting

Data Center Infrastructure Management

Data Quality

Data Virtualization

Desktop Management

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Hadoop-Related

Hosted Virtual Desktop

Integration Platform as a Service (iPaaS)

MLOps

Managed Public Cloud Infrastructure

Mobile Data Security

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Process Mining

Relational Databases

Security Awareness Training

Web Access Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Consumer Ratings & Reviews

Content Management

Email Marketing

Event Registration

Landing Page

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation Services

Sales

Antivirus

User and Entity Behavior Analytics (UEBA)

Security

Construction Accounting

Hotel Management

Library Management

Mental Health

Multiple Listing Service (MLS)

Pharmacy

Scholarship Management

Telemedicine

Utilities

Vertical-Specific

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Based on user reviews, users recommend the following when using TargetX:

1. Clarify business processes first and utilize TargetX to enhance efficiency rather than replicating existing systems.

2. Ensure buy-in from leadership and staffing to support the implementation of TargetX.

3. Understand and train on the differences between Salesforce and TargetX and understand the roles of users and administrators.

Other recommendations include attending to compliance, involving IT support, paying for full implementation upfront, customizing TargetX with group input, considering alternative options like Slate, researching Salesforce HEDA features, planning for system integration, and evaluating larger tech needs before adopting TargetX.

Ease of Use: Users have found Target X to be easy to use, especially in terms of programming. They appreciate the intuitive and user-friendly interface that makes it easy to navigate and perform tasks quickly. Some users have specifically highlighted the ease of programming as a positive aspect of the application.

Support and Robust Back End: Users have praised the support and robust back end provided by Target X. The implementation consultants assigned during the initial stages were highly regarded for their out-of-the-box thinking and prompt responses to issues. This level of support has been appreciated by users who value the assistance received from knowledgeable consultants.

Integration Capabilities: Users have commended the integration capabilities of Target X. The seamless integration with apps from other vendors enhances the functionality of their own tools, providing users with a comprehensive solution. Additionally, users appreciate the eagerness of Target X support in answering questions, resolving issues, and continuously improving their tools through regular updates.

Confusing and Difficult User Interface: Users have consistently found the user interface of the software to be confusing and difficult to navigate. Numerous reviewers have expressed frustration with the different eras of interface design and the lack of integration with Salesforce CRM, making it challenging for them to find the features they need.

Quirks in System Functionality: Some users have mentioned encountering quirks in the system functionality. For instance, checklist items sometimes get checked off incorrectly, leading to errors in task completion. Additionally, there are difficulties reported when using the texting campaign feature, which hampers efficient communication with students.

Lack of Adequate Support and Documentation: A significant number of users have highlighted growing pains in terms of service and support. They feel that there is a lack of information regarding the review and evaluation process for user-submitted ideas. Furthermore, while quick responses from the user community and support staff are appreciated by many users, some have experienced ongoing bugs even after several years of implementation. They find the support and instruction documents provided to be insufficient in addressing their issues effectively.


Boasting users among more than 650 colleges and universities worldwide, GoReact, from Speakworks headquartered in Orem, is software for video-based skill assessment with interactive tools for collaborative learning and personalized feedback. GoReact aims to help all learners demonstrate skill competency with greater human connection and increased engagement.

Education Pricing

Volume-Based Pricing

Professional Pricing

GoReact

3 Month

12 Months - Unlimited Languages

Lifetime - Unlimited Languages

Lifetime Plus - Unlimited Languages, Includes 12 Months of Unlimited Group Coaching

TargetX, from Liaison

Higher Education

Likelihood to Recommend

Liaison

Salesforce Sales Cloud

DemandTools

Salesforce Marketing Cloud Email Studio, on marketing cloud

Informatica Customer 360 for Salesforce

Salesforce Adminstrator

TargetX, from Liaison 2021-10-05 11:00:05

Salesforce Marketing Cloud

Salesforce Education Cloud

TargetX, from Liaison 2022-01-24 12:09:19

Microsoft Office 2016 (discontinued)

Adobe Illustrator CC

TargetX 2018-03-30 11:52:03

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Not been updated

Call centers

Customer account

Account support

User interface

Product management

Not as robust

Bulk email

Event management

Higher education

Email automation

Email marketing

Email template

Cost savings

Template builder

Marketing platforms

Home

Higher Education Software

TargetX is used by all of our Undergraduate and Graduate Admissions Offices to manage all prospective students - from initial inquiry (or name buy), to enrollment in the university.
TargetX provides a suite of products that sit on top of, and customize, Salesforce for the Higher Education market.
TargetX's email platform is a key benefit, as well as their online application.
Their SMS and Print products are newer and still need some capacity.

Bulk Email
Analytics
Event Management
3rd party product bundling & support

Acquisition by Liaison has decreased customer/account support
Native SMS is not fully capable
Moving products from 3rd party (like Conga Connect) to internal (TargetX Print) has decreased capability.

All the needed products in one bundle
Efficient and customizable Online Application
Knowledgeable tech support.
Salesforce is everywhere - very easy to get support and how to do thing.

Increases in enrollment!
More efficient funnel

DemandTools, Informatica Cloud MDM - Customer 360 for Salesforce, Salesforce Marketing Cloud Email Studio

TargetX is a more comprehensive solution for Enrollment Management in Higher Ed users of Salesforce. It provides a full suite solution versus the basic architecture provided by the free EDA solution. It essentially makes Salesforce a LOT more useful to recruiting arms of Higher Ed schools than it would be out of the box.

Email Template Builder
Email Campaign Automation

Makes Salesforce a lot more relevant
Provides a good basis for implementation

TargetX is being used by all of our recruitment and admissions departments across campus. This means all of our graduate, adult, and traditional undergraduate programs all use TargetX for recruitment of new students and marketing to potential students. We currently use it to send email marketing to prospective students in all of our programs. We also use it as our sole CRM and very much enjoy the integration with Salesforce that it provides.

Addresses the higher education infrastructure to integrate Salesforce
Email marketing is done at huge cost savings over other marketing platforms in Salesforce
Helps facilitate events on an off-campus
Helps our admissions counselors keep up on tasks and contacts

When sending large volumes of email the campaigns can be slow to send
The events functions are not as robust as some of the competition
Their telemarketing component has not been updated in a while and leaves a bit for current call centers.

We have saved a great deal of money on email campaigns with over half a million contacts
Managing of on-campus event registration has been very successful for us.
By creating a call center using their Telemarketing component we have been able to increase our enrollment for a number of programs

Microsoft Office 2016, Adobe Illustrator CC

TargetX, from Liaison

Overview

What is TargetX, from Liaison?