Name: LianaMailer
Price: 70 USD
Author: Liana Technologies

Digital Adoption

Help Desk

Web and Video Conferencing

Customer Support

Software Configuration Management

WebOps

Development

Higher Education

Education

Business Intelligence (BI)

Collaboration

File Sharing

Streaming Analytics

Visual Collaboration

VoIP

Enterprise

Accounting

Payment Orchestration

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Engagement

HR Management

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Bug Bounty

C/C++ Integrated Development Environments

Cloud Storage

Data Recovery Service

Database Management

Enterprise Architecture Management

Fraud Detection

Hadoop-Related

High Availability Cluster

Identity Governance and Administration

Integration Platform as a Service (iPaaS)

IoT Security

MLOps

Network Performance Monitoring

Network Virtualization

Non-Relational Databases

Process Mining

Session Border Controllers

Threat Hunting

Web Access Management

Web Portal

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Customer Reference Management

Demand Generation

Email Marketing

Email Testing

Local Listing Management

Marketing Automation

Personalization Engines

Retail Media Advertising

SMS Marketing

Social Media Management

Survey & Forms Building

Video

Web Analytics

Marketing

Project Management

Prototyping

Professional Services

Conversation Intelligence

Customer Relationship Management (CRM)

Multichannel Retail

Sales

Insurance Underwriting and Rating

Library Management

Medical Billing

Military and Defense

Moving Software

OSS/BSS (Operations Support/Business Support)

Vertical-Specific

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LianaMailer is a digital marketing platform offered by Liana Technologies. According to the vendor, it is designed to provide email marketing and automation solutions for companies of all sizes, from small businesses to large enterprises. The platform is used by professionals in marketing, communication, public relations, as well as non-profit organizations and e-commerce companies.

## Key Features

**Easy-to-use analysis features**: According to the vendor, LianaMailer offers a range of analysis features and dashboards that allow users to track and measure the effectiveness of their email marketing campaigns. Users can analyze key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to evaluate the success of their email campaigns. The analysis features aim to provide insights into subscriber behavior and preferences, enabling users to optimize their email marketing strategies.

**Media relations**: LianaMailer enables users to create and maintain media relations by reaching out to media representatives based on specific criteria such as industry, location, or language. The platform provides features for managing and organizing media contacts effectively, ensuring targeted outreach to relevant journalists and media outlets. Users can track media coverage, monitor press mentions, and analyze the impact of their media relations efforts to enhance brand visibility and gain media exposure.

**Further development**: LianaMailer offers ongoing support and development meetings to help users continuously improve their digital communications strategies. The vendor claims that the platform provides tips and suggestions on developing effective communications and meeting industry-specific needs. Users can benefit from the vendor's expertise and industry knowledge to stay up-to-date with the latest trends and best practices in digital communications. The continuous development of the platform aims to ensure that users have access to the latest features and capabilities to enhance their email marketing efforts.

**Cooperation**: According to the vendor, LianaMailer fosters collaboration through ongoing support and development meetings, aiming to ensure that the goals set for cooperation are met. Users can work closely with the LianaMailer team to align their communications strategy with their organizational goals. The platform provides guidance and recommendations on optimizing email marketing campaigns and achieving better results. The vendor claims that LianaMailer's cooperation features aim to ensure a collaborative and mutually beneficial relationship between the platform and its users.

**Manage All Your Communications from One Place**: LianaMailer allows users to manage all their communications, including email marketing, press releases, social media monitoring, and reporting, from a single platform. Users can send press releases, monitor media coverage, track social media discussions, report campaign results, and measure the impact of their communications efforts. The platform provides a centralized hub for managing and monitoring all communication channels, aiming to ensure a comprehensive and coordinated approach to communications.

**Communication Metrics Help You Report Key Issues to Your Business**: According to the vendor, LianaMailer helps users create and maintain high-quality media relations and stay updated about changes in the operating environment. Users can follow discussions, investigate the meanings behind their publicity, and gain a deeper understanding of their communications actions. The platform provides metrics and analytics to measure the impact of communications efforts and report key issues to the business. The vendor claims that LianaMailer aims to enhance users' communications strategies and facilitate data-driven decisions to improve overall performance.


Easy to Use: Many users have found LianaMailer to be incredibly easy to use and navigate, praising its user-friendly design and straightforward interface. They have mentioned that the software is intuitive, making it quick to learn and use, even for those with limited technical expertise.

Drag and Drop Editor: The drag and drop editor feature in LianaMailer has received high praise from reviewers. This feature allows users to easily create email templates using pre-coded HTML blocks. Users appreciate the convenience and efficiency of this tool for designing visually appealing newsletters without having to manually code each element.

Helpful Customer Service: Reviewers have consistently mentioned the excellent customer service provided by LianaMailer's team. They describe the helpdesk as great and appreciate the quick assistance provided in difficult situations. This level of support gives users confidence in using the software effectively and resolving any potential issues promptly.


Difficult Emailer Formatting Setup: Some users have found it challenging to set up new formats for emailers, particularly when they want to deviate from the provided templates. 

Inconvenient Subscriber Deletion: It has been mentioned by a user that there is no quick and easy way to delete subscribers, which can be inconvenient for managing subscriber lists.

Limited Control Over Newsletter Program: Several users expressed a desire for more control over the newsletter program as they have to depend on the service provider for new templates and changes.

Users of LianaMailer have consistently praised the customer service offered by the product, with many highlighting the prompt and reliable assistance they receive. This excellent support has proven to be invaluable for users who may encounter challenges or have questions while utilizing the software. It instills confidence in customers, knowing that help is readily available whenever they need it.

One prominent feature of LianaMailer is its user-friendly interface and intuitive management system. Users appreciate how easy it is to navigate the software and quickly adapt to its functionalities. The straightforward design allows individuals to efficiently learn the system and become proficient in managing their email marketing campaigns. This ease of use saves time and eliminates unnecessary frustrations, ensuring a smooth experience for users who are looking to leverage email marketing effectively.

Customers who have been using LianaMailer for several years express their satisfaction with its simplicity of integration. They find that seamlessly incorporating the software into their existing workflows has been beneficial and efficient. Moreover, once users become familiar with the system, they discover the flexibility to customize it based on their unique requirements. The software adapts well to different needs, even beyond its intended targets, allowing users to tailor it precisely to suit their specific preferences.

These user experiences demonstrate that LianaMailer excels in providing excellent customer service, offers an easy-to-use interface for efficient management, and enables customization to accommodate diverse needs. From beginners seeking user-friendly email marketing solutions to experienced marketers requiring advanced features, LianaMailer proves to be a valuable tool in streamlining email campaign processes and achieving desired results.

Basic

Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.

Silver

Gold

ReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.

Prro

LianaMailer

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Liana Technologies

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

LianaMailer

Overview

What is LianaMailer?