Skip to main content
TrustRadius
LiftMetrix (discontinued)

LiftMetrix (discontinued)
Formerly Hootsuite Impact

Overview

What is LiftMetrix (discontinued)?

Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.

Read more

Learn from top reviewers

Customized filters saves me money and time!

Rating: 8 out of 10
June 27, 2022
IncentivizedVetted ReviewVerified User
I utilize the metrics at least once a week on Impact to see how our posts are landing for our various office locations. I am based in one location, with 5 other offices in our...
Continue reading
Jennifer Allen
Director - Marketing
Senior Marketing Director
CTWP
LiftMetrix (discontinued)1 year of experience

Hootsuite Impact - A great tool for communications professionals to keep track of the social universe.

Rating: 6 out of 10
May 13, 2021
IncentivizedVetted ReviewVerified User
Hootsuite Impact is a being used as a way to track what our customers, the media, and our competitors are saying about our products and services, beyond simply just looking at...
Continue reading
Verified user
Manager
LiftMetrix (discontinued)1 year of experience
Log in with LinkedIn to see content from your network
Return to navigation

Pricing

View all pricing
LiftMetrix (discontinued)

LiftMetrix (discontinued)

N/A
Unavailable

What is LiftMetrix (discontinued)?

Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

4 people also want pricing

Alternatives Pricing

Simply Measured (discontinued)

Simply Measured (discontinued)

$89
per month per user
What is Simply Measured (discontinued)?

Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium…

Zoho Social

Zoho Social

$10
per month
What is Zoho Social?

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of…

Return to navigation

Product Details

What is LiftMetrix (discontinued)?

Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.

LiftMetrix (discontinued) Features

  • Supported: Actionable game plan for social media platforms, content, ads, and campaigns
  • Supported: Social media ROI measurement, boosting, and campaign reporting
  • Supported: Insights that explain the story on social media
  • Supported: Track brand performance at a top level and content level
  • Supported: Paid and owned recommendations based on brands' defined business goals
  • Supported: View all set goals and KPIs across both website and social to analyze how content is performing against the goals
  • Supported: Social Content Tagger automatically assigns tags, providing the most encompassing content themes
  • Supported: Manipulate data and create reports directly within LiftMetrix or use as internal data warehousing
  • Supported: Social Selling feature shows which advocates and employees tweeting about your brand are performing the best

LiftMetrix (discontinued) Integrations

LiftMetrix (discontinued) Competitors

LiftMetrix (discontinued) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-2 of 2)

Customized filters saves me money and time!

Rating: 8 out of 10
Incentivized
June 27, 2022
JA
Jennifer Allen
Senior Marketing Director
CTWP (Printing, 51-200 employees)
Vetted Review
Verified User
LiftMetrix (discontinued)
1 year of experience
Use Cases and Deployment Scope
I utilize the metrics at least once a week on Impact to see how our posts are landing for our various office locations. I am based in one location, with 5 other offices in our state. Impact helps me target the key decision makers and makes suggestions for the best return on investment with our linked social media accounts at a glance.
Pros
  • Custom filter comparisons
  • organic vs paid insights
  • easy to digest suggestions moving forward
Cons
  • ability to filter less important info for my group
  • sharable files a little more accesible
Likelihood to Recommend
I like that I can really dig in to the advanced filers to generate the custom reports that apply to my industry and the accounts I have linked to Hootsuite. I have more experience with some networks and not as much experience with others, so the suggestions I am able to review and implement have been enormously helpful. I have a marketing staff of 4, so having Impact do the legwork helps us focus on the creative aspect of our marketing plan.
Most Important Features
  • Suggestions based on current performance
  • recommendations on organic vs paid ads
  • easy to understand details on top performing posts and ads
Return on Investment
  • Able to weed out the fluff platforms and expenses
  • targeted posts for key decision makers
Alternatives Considered
I have been using Hootsuite Impact for about a year for basic social media posting and suggested top post dates and times. The ability to merge the past posts with current data with little effort, plus the easy to use navigation with Hootsuite Impact was the tipping point. I have been very pleased with our decision.
Other Software Used

Hootsuite Impact - A great tool for communications professionals to keep track of the social universe.

Rating: 6 out of 10
Incentivized
May 13, 2021
Verified User
Manager in Social Media
Government Administration Company, 10,001+ employees
Vetted Review
Verified User
LiftMetrix (discontinued)
1 year of experience
Use Cases and Deployment Scope
Hootsuite Impact is a being used as a way to track what our customers, the media, and our competitors are saying about our products and services, beyond simply just looking at cases where we are mentioned directly by them. It allows us to track what is happening in real time across a number of different platforms.
Pros
  • It is easy to quickly set up and get results from specific search terms.
  • It tracks these terms across many different platforms, all in one place.
  • It allows us to quickly analyze the data from these mentions.
Cons
  • It would be great to be able to associate your search terms with a secondary search term to pull in specific mentions. (Comany Name + SEARCH TERM) OR (Company Name + Another Search Term).
  • Hootsuite Impact could be better integrated with their other products so that tags from Hootsuite would automatically carry over to mentions in Hootsuite Impact and vice-versa.
  • As with most social monitoring tools, the sentiment analysis is not very accurate in that it only associates specific keywords to a sentiment.
Likelihood to Recommend
Hootsuite Impact is well suited to be able to monitor and analyze specific search terms across a number of different platforms including social media, blogs, media and forums.
Return on Investment
  • Hootsuite Impact has reduced the amount of time it takes to pull reports on market terms that we have set up to monitor.
  • The ability to include public facebook pages as a source of data has given us a look into areas that we were previously unable to monitor.
  • Hootsuite Impact has not improved our ability to perform sentiment analysis.
Alternatives Considered
Hootsuite Impact is far easy to use, both in setup and in pulling reports, than Adobe Social was for us. The visualizations make data far easier to read, and being able to quickly filter through mentions has helped us to be more nimble when pulling reports.
Other Software Used
Return to navigation