Elevate by LinkedIn

The fact that you can seamlessly share content that is relevant to your business/company is a great tool. This can help production and marketing for a company in a positive direction.

LinkedIn Elevate helps us and allows us to leverage our posts so they reach a much more targeted audience. This allows us to identify who matters most and ensure they receive our content.

LinkedIn Elevate Is perfect for tracking your colleagues and their advocacy across the LinkedIn platform. It really does help collect and analyze what your employees are saying about the business and just what is performing well. this really helped our business because it allowed us to create content and somewhat of an advocacy strategy to help push business news in a way that may traditionally not have always been done before. I will say that it may only work well if your company and it’s colleagues have an existing tradition of being known to share news on their own accord, LinkedIn Elevate is only good for tracking existing advocacy but without a plan to increase it across organizations, it may not be worth it.

I like how it uses algorithms to determine the best leads to go after. It is comprehensive in the information displayed. The mobile version can use some work to be as comprehensive as the desktop site. It is a good way for employees to share their experiences throughout the company.

Great way to have a social media that connects employees on a similar level as other social media sites but keeping it relatively close to the working force. This also helps get more quality candidates attracted and makes it easier for employees to help with the recruiting process in which they bring employees that fit the culture of the organization.

LinkedIn Elevate helped us promote employee advocacy and improved visibility of content to our employees, which they may have not been aware of otherwise.

I would strongly recommend LinkedIn Elevate to a colleague and have even pushed an initiative to my manager to get each member on my sales team an account. LinkedIn Elevate is perfectly suited for keeping your LinkedIn content and Twitter content fresh, up to date and relevant. It is so crucial for folks in the technology space to be active online, share with their connections that they have interesting articles and videos to share, and are worth connecting with to collaborate in the future.
There is one scenario where Elevate is likely not appropriate and that is trying to use it as just a content calendar tool for any and all social platforms. You can connect your Facebook if you use that for business, but Elevate is really better suited for scheduling content to be shared on your social networks of LI and Twitter to show your industry - whatever it may be - that you are relevant. It isn't as good for sharing funny videos/lighter social on Facebook for example.