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LinkedIn Lead Accelerator is part of LinkedIn's Marketing Solutions and based on the technology acquired with Bizo in 2014. Bizo no longer exists as a separate entity.Best tool to target professionalsIn our company LinkedIn Lead Accelerator tool is used by marketing operations department and sales department. Marketing and operations managers are the major users of the tool, we create, setup, run and analyze campaigns. Sales managers mostly rely on the data from the campaigns and continue with nurturing the leads and contact with them.,Customization of campaigns is amazing. It allows targeting particular industries, companies, departments, job positions etc. It is very very useful for B2B targeting. It is great that LinkedIn Lead Accelerator allows to set up budget limits, so you won't spend more than you planned. I like that it works, the tool really helps you to generate leads.,It is pretty expensive comparing to other platforms Reports are not always accurate When I started with LinkedIn Lead Accelerator I could not find a tutorial that really helps,9,With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads It saves a lot of time when you can do such a detailed targeting Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI,Twitter Ads and AdWords,BothVery effective business toolIt has really helped us streamline the process of collecting quality leads from LinkedIn saving us hours of time each week.,It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.,Support, as is typical with tech companies it is difficult to get someone in a timely manner.,7,The ROI has been very positive as it has resulted in an abundance of prospects that have turned into customers.,,B2CDelivering Value with Bizo - B2B Data for Multi-Channel MarketingI worked with Bizo as a strategic partner. We integrated their data into our SaaS platform and made it available use in cross-channel marketing for a range of clients across many verticals. Bizo data was used to directly target users, as a baseline for modeling, and to identify new target markets.,Allows you to understand B2B users in a digital environment -- who they are, how the behave, how to target messaging them them. Allows you to personalize the customer journey based on deep insights into users. Both the data and the team combine to provide great insight into B2B marketing practices -- allowing you to transfer insight into action.,As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.,9,Bizo was a trusted partner of some of our largest clients -- consistently delivering strong ROI for them. In a space where much 3rd party data has been questioned related to value versus cost, Bizo always delivered clear customer value. By working with clients to not only address media buying but also use their data to model against user groups for site optimization, dynamic creative, email, etc. Bizo created significantly more value than a single channel data solution.,,9Bizo is a product you need to try. It works!Bizo is being used to build awareness of our service with the right prospects and generate leads. It is being used by the Biz Dev team and the CEO. It is a great tool to build engagement for a new company.,Helps retarget our content to the right target. Helps gen leads Helps us build relationships with the prospects we want to connect with Easy to use tool,I don't have any negative points. I love it as is.,10,Faster lead gen Higher level of pre-qualified leads Higher conversion rate,,10Bizo is a great B2B display vendor / partnerWe, in Electronic Marketing, use Bizo to target B2B prospects via display.,They reach qualified prospects They have a lot of experience with B2B They generate conversions,More ad variations (e.g. HTML5 vs. SWF),10,They've allowed us to reach B2B prospects more efficiently than other vendors.,steel house,1,1,Access to B2B prospects,We used Bizo to reach B2B prospects,Possibly lead gen,10,No,Price Product Reputation Vendor Reputation Third-party Reviews,8
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LinkedIn Lead Accelerator
59 Ratings
Score 7.5 out of 101
TRScore

LinkedIn Lead Accelerator Reviews

LinkedIn Lead Accelerator
59 Ratings
Score 7.5 out of 101
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June 22, 2018

LinkedIn Lead Accelerator Review: "Best tool to target professionals"

Score 9 out of 10
Vetted Review
Verified User
Review Source
In our company LinkedIn Lead Accelerator tool is used by marketing operations department and sales department. Marketing and operations managers are the major users of the tool, we create, setup, run and analyze campaigns. Sales managers mostly rely on the data from the campaigns and continue with nurturing the leads and contact with them.
  • Customization of campaigns is amazing. It allows targeting particular industries, companies, departments, job positions etc. It is very very useful for B2B targeting.
  • It is great that LinkedIn Lead Accelerator allows to set up budget limits, so you won't spend more than you planned.
  • I like that it works, the tool really helps you to generate leads.
  • It is pretty expensive comparing to other platforms
  • Reports are not always accurate
  • When I started with LinkedIn Lead Accelerator I could not find a tutorial that really helps
In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
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July 19, 2017

LinkedIn Lead Accelerator Review: "Very effective business tool"

Score 7 out of 10
Vetted Review
Verified User
Review Source
It has really helped us streamline the process of collecting quality leads from LinkedIn saving us hours of time each week.
  • It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.
  • Support, as is typical with tech companies it is difficult to get someone in a timely manner.
It is well suited in generating a significant number of inbound leads. However, it is less appropriate for smaller firms who are cost conscious.
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Chris Robison profile photo
April 23, 2014

LinkedIn Lead Accelerator Review: "Delivering Value with Bizo - B2B Data for Multi-Channel Marketing"

Score 9 out of 10
Vetted Review
Verified User
Review Source
I worked with Bizo as a strategic partner. We integrated their data into our SaaS platform and made it available use in cross-channel marketing for a range of clients across many verticals. Bizo data was used to directly target users, as a baseline for modeling, and to identify new target markets.
  • Allows you to understand B2B users in a digital environment -- who they are, how the behave, how to target messaging them them.
  • Allows you to personalize the customer journey based on deep insights into users.
  • Both the data and the team combine to provide great insight into B2B marketing practices -- allowing you to transfer insight into action.
  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
For anyone doing B2B digital marketing, Bizo should be a partner. They offer both data and media solutions and have a great track record of translating raw data insights into actionable marketing plans that translate into increased revenue.
Read Chris Robison's full review
Steven Cook profile photo
February 28, 2014

LinkedIn Lead Accelerator Review: "Bizo is a product you need to try. It works!"

Score 10 out of 10
Vetted Review
Verified User
Review Source
Bizo is being used to build awareness of our service with the right prospects and generate leads. It is being used by the Biz Dev team and the CEO. It is a great tool to build engagement for a new company.
  • Helps retarget our content to the right target.
  • Helps gen leads
  • Helps us build relationships with the prospects we want to connect with
  • Easy to use tool
  • I don't have any negative points. I love it as is.
It is a flexible platform so I've found it to work for everything I have needed to do for Biz Dev. I have nothing more to add to this question.
Read Steven Cook's full review
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February 04, 2015

LinkedIn Lead Accelerator Review: "Bizo is a great B2B display vendor / partner"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We, in Electronic Marketing, use Bizo to target B2B prospects via display.
  • They reach qualified prospects
  • They have a lot of experience with B2B
  • They generate conversions
  • More ad variations (e.g. HTML5 vs. SWF)
They are especially suited for B2B campaigns.
Read this authenticated review

Feature Scorecard Summary

Data Transfer (2)
7.0
DSP integration (2)
7.0
Ad campaign creation (2)
8.2
Ad deployment (2)
7.6
Display advertising (2)
8.2
Ad display and retargeting segmentation (1)
10
Sequence targeting (2)
8.8
Ad dashboards (2)
6.6
Ad performance reports (2)
7.4
Ad conversion tracking (2)
7.0
Ad attribution reporting (2)
7.0
Cross-channel ad management (2)
7.0
Ad forecasting and optimization (2)
6.4

About LinkedIn Lead Accelerator

LinkedIn Lead Accelerator is part of LinkedIn's Marketing Solutions and based on the technology acquired with Bizo in 2014. Bizo no longer exists as a separate entity.

LinkedIn Lead Accelerator Integrations

Oracle DMP (Bluekai)

LinkedIn Lead Accelerator Technical Details

Operating Systems: Unspecified
Mobile Application:No