LinkedIn Lead Accelerator (Discontinued) Reviews

71 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

Do you work for this company?

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Reviews (1-6 of 6)

No photo available
January 25, 2019

Best for B2B Sales!

Score 8 out of 10
Vetted Review
Verified User
Review Source
Leads for new clients in the IT world. We use it to get new clients as well as updating old clients. It is very up to date and helps us excel in our field.
  • Gives up to date names and emails.
  • Has the newest info and deletes the old.
  • Organization of leads.
  • Login could be faster.
  • Bug fixes.
  • More companies.
For larger companies, it is perfect but sometimes it takes a while for smaller companies or mid-sized to get approved for Lead Accelerator it seems.
Read this authenticated review
No photo available
Score 9 out of 10
Vetted Review
Verified User
Review Source
In our company LinkedIn Lead Accelerator tool is used by marketing operations department and sales department. Marketing and operations managers are the major users of the tool, we create, setup, run and analyze campaigns. Sales managers mostly rely on the data from the campaigns and continue with nurturing the leads and contact with them.
  • Customization of campaigns is amazing. It allows targeting particular industries, companies, departments, job positions etc. It is very very useful for B2B targeting.
  • It is great that LinkedIn Lead Accelerator allows to set up budget limits, so you won't spend more than you planned.
  • I like that it works, the tool really helps you to generate leads.
  • It is pretty expensive comparing to other platforms
  • Reports are not always accurate
  • When I started with LinkedIn Lead Accelerator I could not find a tutorial that really helps
In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
Read this authenticated review
No photo available
Score 7 out of 10
Vetted Review
Verified User
Review Source
It has really helped us streamline the process of collecting quality leads from LinkedIn saving us hours of time each week.
  • It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.
  • Support, as is typical with tech companies it is difficult to get someone in a timely manner.
It is well suited in generating a significant number of inbound leads. However, it is less appropriate for smaller firms who are cost conscious.
Read this authenticated review
Chris Robison profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
I worked with Bizo as a strategic partner. We integrated their data into our SaaS platform and made it available use in cross-channel marketing for a range of clients across many verticals. Bizo data was used to directly target users, as a baseline for modeling, and to identify new target markets.
  • Allows you to understand B2B users in a digital environment -- who they are, how the behave, how to target messaging them them.
  • Allows you to personalize the customer journey based on deep insights into users.
  • Both the data and the team combine to provide great insight into B2B marketing practices -- allowing you to transfer insight into action.
  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
For anyone doing B2B digital marketing, Bizo should be a partner. They offer both data and media solutions and have a great track record of translating raw data insights into actionable marketing plans that translate into increased revenue.
Read Chris Robison's full review
Steven Cook profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Bizo is being used to build awareness of our service with the right prospects and generate leads. It is being used by the Biz Dev team and the CEO. It is a great tool to build engagement for a new company.
  • Helps retarget our content to the right target.
  • Helps gen leads
  • Helps us build relationships with the prospects we want to connect with
  • Easy to use tool
  • I don't have any negative points. I love it as is.
It is a flexible platform so I've found it to work for everything I have needed to do for Biz Dev. I have nothing more to add to this question.
Read Steven Cook's full review
No photo available
Score 10 out of 10
Vetted Review
Verified User
Review Source
We, in Electronic Marketing, use Bizo to target B2B prospects via display.
  • They reach qualified prospects
  • They have a lot of experience with B2B
  • They generate conversions
  • More ad variations (e.g. HTML5 vs. SWF)
They are especially suited for B2B campaigns.
Read this authenticated review

LinkedIn Lead Accelerator (Discontinued) Scorecard Summary

Feature Scorecard Summary

Data Transfer (3)
8.2
DSP integration (3)
7.6
Ad campaign creation (3)
9.0
Ad deployment (3)
8.0
Display advertising (3)
9.0
Ad display and retargeting segmentation (2)
8.8
Sequence targeting (3)
9.3
Ad dashboards (3)
7.6
Ad performance reports (3)
7.6
Ad conversion tracking (3)
8.2
Ad attribution reporting (3)
7.6
Cross-channel ad management (3)
7.6
Ad forecasting and optimization (3)
6.6

About LinkedIn Lead Accelerator (Discontinued)

LinkedIn Lead Accelerator was based on the technology acquired with Bizo in 2014. Bizo no longer exists as a separate entity, and LinkedIn Lead Accelerator has since been discontinued. Linkedin now offers LinkedIn Marketing Solutions, an advertising driven solution.

LinkedIn Lead Accelerator (Discontinued) Integrations

Oracle DMP (Bluekai)

LinkedIn Lead Accelerator (Discontinued) Technical Details

Operating Systems: Unspecified
Mobile Application:No