Name: LinkedIn Publishing Platform
Rating: 8.8 (40 reviews)
Author: LinkedIn

Help Desk

Web and Video Conferencing

Customer Support

Agile Development

Image Recognition

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Contract Management

Streaming Analytics

Supply Chain Management

Enterprise

Accounting

Cash Flow Management

Crypto Asset Management

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Technical Skills Assessment

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Integration

Data Mapping

Debugging

Edge Computing

Event Monitoring

Fraud Detection

IT Asset Disposal

Integration Platform as a Service (iPaaS)

Internet Security

License Management

Managed Hosting

Master Data Management (MDM)

Network Diagnostics

Network Performance Monitoring

NoSQL Databases

Packet Analyzer

Security Analytics

Storage Management

Tape Storage

Unified Endpoint Management (UEM)

WAN Optimization

Web Content Filtering

Wireless LAN

Wireless WAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Digital Rewards

Email Marketing

Marketing Analytics

Marketing Automation

Predictive Analytics

Social Media Analytics

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Lead-to-Account Matching and Routing

Sales

Microsegmentation

Security

Animal Shelter

Animation

Computer-Aided Design (CAD)

Construction Management

Debt Collection

Tax Practice Management

Vertical-Specific

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Open Source

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Quora Blogs

Quora

The LinkedIn Publish Platform supports long-form content publishing and blogging by influencers.

Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.

Business Elite

Business

Core

Light

Free

Starter Plan

Core Plan

Premium Plan

Enterprise Plan

Prezly

LinkedIn Publishing Platform

Blogging platforms are a subset of content management systems and are designed to simplify creating and maintaining weblogs.

Blogging

Likelihood to Recommend

Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 347 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe. www.linkedin.com

LinkedIn

GetResponse

GoTo Webinar

CEO (Chief Executive Officer)

LinkedIn Publishing Platform 2017-03-17 09:11:53

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Meta Business Suite

LinkedIn Publishing Platform 2017-09-19 09:25:16

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

New interface

Communicate directly

Blog post

Email address

Set up

Ability to export

Export reports

Help section

Editorial calendar

Copy and paste

Wordpress website

Direct line

Ease of use

Home

Blogging Platforms

LinkedIn Publisher helps me connect with my target audience: ambitious, mid-career professionals.

It's a way for me to share valuable content that helps people manage their careers and grow my list/followership of potential clients.

I like how it lets you publish long form content.
I love how it lets me copy and paste words and links from my Wordpress website, and it all comes over without me having to reinsert the links.

As LinkedIn rolls out its new interface, the Publishing Platform is losing some of what made it awesome before. Especially re: images. I've lost the ability to resize my graphic by clicking the resizing arrows that appear on the border of most applications. Now I'm stuck with the default size of the image, and all I can do is select whether it's left-aligned, right-aligned or centered.
Another thing that seems to be getting worse is my ability to quickly see who's viewed, liked, shared and commented on a blog post. This inhibits my ability to engage with my readers. I had a client express surprise that I hadn't acknowledged her reaction to my article. The weird way it's set up now, I can't even see her comment.
I used to be able to click "My articles" and see a checkerboard with tiles of a summary of my articles: Images + headlines + # of views/likes/shares. This checkerboard showed 3 - 4 of my article tiles per row. This was something I used regularly before publishing a new blog. It let me scan quickly to make sure I wasn't going to use the same image or headline as in a previous post. Now, when I go to view my articles, I have to slowly scroll though a long list that shows 1 image headline at a time, and doesn't let me see my analytics. It takes a lot longer to scroll through my 90+ articles. #Frustrating
For some reason, I get a lot fewer views than I used to. On average, I used to get between 50 - 80 views per article. I even have one post that's grand [total is] 140,000+ views. Sadly, my most recent posts have gotten 8 - 20 views. My writing's gotten better over time, and I follow the guidelines LinkedIn offers in its Help section. And last year I aligned some of my content with LinkedIn's editorial calendar. I wish I knew what's driving the reduction in views. Is it me? Is it LinkedIn's new approach to Pulse and the Publishing platform? I'm starting to question whether publishing here is a good use of my time.
It would be great if LinkedIn could give us a roadmap of what's changing and why - BEFORE & DURING the change. A few years ago, LinkedIn did a lot to encourage people to use the Publishing Platform. So I did what they asked, and got into the habit of publishing an article almost every week. With all its capabilities, I'd think LinkedIn could do an analysis of who's used the Publishing Platform seriously, frequently and ethically -- and communicate directly to us to let us know what's working well (and not-so-well) for them - and ask us what's working well (and not-so-well) for us. That could lead to some mutually-beneficial brainstorming of how to optimize things for everybody.

I think it raises the awareness of my SuperStar Careers brand. When I talk to people offline, they often tell me they read my articles and can give specific examples.
I've had a few prospects reach out to me. In the past 2 years, I'd guess I've had up to 10 people reach out to me for a assistance.

The Linkedin Publishing Platform can be used by anyone. This can be beneficial to someone whom is trying to build their brand whether it is personal or professional. I feel the platform has contributed to making Linkedin what it is today. In previous roles, I have used the platform to recruit, post relevant content relating to the company, or to make announcements. One great thing about it is if someone engages my content, that person's connections are able to see that their connection engaged in my content - even if they have no connection with my company.

It allows a direct line of communication to professionals that follow your business online.
Gives a company a dedicated space for their company to display whom they are, and what they do.
Contributes to keeping your company relevant by posting content.

I was never a fan of the way people connect on the platform. For example, if I want to connect with someone I have to at least know them or their email address. There are situations whereas I want to connect with people whom I do not know.
The platform is slowly turning into Facebook. More and more I see people posting things that do not belong. Linkedin is supposed to be a professional platform, I wish they would be more clear about that. People can and do post whatever they want, however some kind of reminder to people who use the platform would be nice.

My current company does not track ROI on the Linkedin platform.

LinkedIn Publishing Platform

Overview

What is LinkedIn Publishing Platform?