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LinkedIn Sales Navigator

LinkedIn Sales Navigator

Overview

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

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Recent Reviews

TrustRadius Insights

LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various …
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Best Lead Sourcing Tool

10 out of 10
August 31, 2022
We use Sales Nav to source leads it provides a broad variety of filters that let us narrow down our search results. It offers insights and …
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Expensive, But Awesome!

9 out of 10
April 28, 2022
I've been using LinkedIn Sales Navigator for the past 5 years now. It's a powerful database tool for customer relationship management, as …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Advanced search (174)
    8.3
    83%
  • Identification of new leads (172)
    8.3
    83%
  • List quality (168)
    8.2
    82%
  • Company information (172)
    8.0
    80%
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Pricing

View all pricing

Professional

$79.99

Cloud
per month

Team

$134.99

Cloud
per license

Enterprise

Contact sales team

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Prospecting

Features related to generating leads and finding new contacts.

8.1
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

8
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

7.9
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

7.7
Avg 7.6
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Product Details

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

Reviewers rate Advanced search and Identification of new leads and Smart lists and recommendations highest, with a score of 8.3.

The most common users of LinkedIn Sales Navigator are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(1380)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various industries. Users have found the product to be invaluable for prospecting, lead generation, and understanding target markets. With Sales Navigator, sales professionals can hunt relevant profiles, find the right connections, and prospect new high-value target personas. This allows them to identify key decision-makers within organizations and make meaningful touchpoints with potential prospects through social interaction.

The product's advanced search filters and database capabilities enable users to run targeted searches based on specific criteria, helping them find the right prospects faster than using regular LinkedIn. Sales teams also use Sales Navigator to gain crucial insights into potential customers, understand strategic accounts, and support customers in existing accounts. Additionally, the tool provides timely updates and alerts regarding client activities, empowering sales teams to stay informed and take proactive actions in identifying and winning new business.

Moreover, LinkedIn Sales Navigator has proven effective in partner and sales prospecting processes. It helps users establish partnership arrangements, understand decision-makers, and gain insights into target industries. The advanced analytics provided by Sales Navigator allow users to leverage LinkedIn postings for better prospecting. By using the tool's features such as InMail messaging and lead lists functionality, users can connect with prospects directly, generate leads, and expand their touches for sales.

Sales Navigator is not only beneficial for sales teams but also for the marketing department. It provides a convenient way to quickly find the right contacts, gather information about companies and contacts, and confirm the accuracy of information. This enables marketers to create targeted campaigns, engage with potential customers, position themselves as thought leaders in their industry, and map out global accounts and business units.

Overall, LinkedIn Sales Navigator has been highly regarded by users for its ability to solve critical challenges in lead generation, prospecting smarter, gaining valuable insights into prospects' job history and responsibilities, improving outreach efforts through InMails, facilitating networking opportunities with like-minded professionals, and streamlining the entire sales process. It has become an essential tool for businesses looking to connect with the right people, generate quality leads, and drive sales success.

Users have made several recommendations regarding LinkedIn Sales Navigator. The three most common recommendations are:

  1. Utilize LinkedIn Sales Navigator for prospecting and lead generation. Users highly recommend using LinkedIn Sales Navigator for finding valid leads and reaching out to prospects. They emphasize its effectiveness in lead prospecting and sales enablement, making it a must-have tool for all levels of an organization. Some users even consider it the best way to do prospecting, especially for targeted ABM campaigns.

  2. Combine LinkedIn Sales Navigator with other tools and resources. Many users suggest using LinkedIn Sales Navigator in conjunction with other email prospecting tools and data scraping tools for a more comprehensive experience. They also recommend considering other products that integrate with LinkedIn Sales Navigator and doing thorough research before making a purchase. Additionally, users advise utilizing the free account on LinkedIn to its fullest before upgrading to LinkedIn Sales Navigator.

  3. Learn how to use LinkedIn Sales Navigator effectively. Users emphasize the importance of learning how to effectively navigate and utilize the features of LinkedIn Sales Navigator for success. They suggest watching online videos, conducting research, and seeking training or coaching from LinkedIn to maximize the potential of this platform. Some users also recommend checking out additional resources provided by LinkedIn such as the Social Selling Index.

Overall, users find LinkedIn Sales Navigator to be a valuable tool for lead prospecting, networking, and social selling. They recommend leveraging its capabilities alongside other tools, investing time in learning its functionalities, and exploring additional resources offered by LinkedIn for optimal results.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Jordyn Leaver | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
LinkedIn Sales Navigator is currently being used by our sales team- account managers, SDR's and sales reps to help prospect and find new contacts.
  • Confirm and update contact information of prospects
  • find new prospect and email information
  • Increased use of Inmail and sync to salesforce as activities
  • Reporting
  • prospect list building
I think the platform is beneficial to sales reps prospecting into certain accounts and being able to reach out via linkedin- as most people are more likely to read an in mail vs. an email. I do think there are some improvements on what can sync back and forth between salesforce as well as list building and exporting contacts.
Prospecting (6)
70%
7.0
Advanced search
80%
8.0
Identification of new leads
80%
8.0
List quality
60%
6.0
List upload/download
60%
6.0
Ideal customer targeting
70%
7.0
Load time/data access
70%
7.0
Sales Intelligence Data Standards (3)
80%
8.0
Contact information
80%
8.0
Company information
80%
8.0
Industry information
80%
8.0
Data Augmentation & Lead Qualification (9)
56.66666666666667%
5.7
Lead qualification process
60%
6.0
Smart lists and recommendations
60%
6.0
Salesforce integration
50%
5.0
Company/business profiles
60%
6.0
Alerts and reminders
50%
5.0
Data hygiene
70%
7.0
Automatic data refresh
50%
5.0
Tags
50%
5.0
Filters and segmentation
60%
6.0
Sales Intelligence Email Features (2)
55%
5.5
Sales email templates
50%
5.0
Append emails to records
60%
6.0
  • Less time prospecting unqualified people/companies
  • alerts when contacts move jobs that we have a good relationship with
We still use zooming. I think ZoomInfo is better for prospecting new contacts but LinkedIn Sales Navigator is better for ensuring you have accurate and up to date information as well as a more personalized outreach.
32
SDR's, Account Managers, Sales reps, Sales managers. Only the sales organization uses LinkedIn Sales Navigator.
1
OurLinkedIn Sales Navigator support person is the admin for most of our sales tech stack. There is not much work required to admin LinkedIn Sales Navigator, mostly just help creating users and deactivating users.
  • Sales Prospecting
  • Updated Contact Information
  • Updated view of all employees at a company
  • Tracking when people leave a company
  • Reaching out to people we worked with prior when they move companies
  • Additional in mail outreach
  • I would like to see reporting on who is updating their profile
All sales reps use LinkedIn in their day to day prospecting anyway, this gives them more insight and tools at their disposal. There is little training needed as users are already familiar with Linkedin.
No
  • Price
  • Product Features
  • Product Usability
We mostly needed the ability to increase prospecting and outreach from our sales reps. LinkedinSN allows them additional inmails and outreach option to track down the appropriate person they want to reach out to.
I don't think there is anything that needs to be changed- its a straight forward product and one of a kind, there is no other "linkedin."
  • Implemented in-house
No
Change management was minimal
There was no real issues with change management, most of our reps were very familiar and had used LinkedinSN at previous companies.
  • Salesforce Sync options weren't as robust
  • Some reporting was difficult to fine
  • Some users accidentally created a second Linkedin Account when they were invited to join LinkedinSN.
There was not much implementation- most of the set up was just adding users and setting up the salesforce sync options.
We do not have premium support- we only use the support email when we have an issue. We do not contact support frequently as there are not many technical issues we have. Most of our questions revolve around contract, pricing, etc in which case we reach out to our account executive.
No
We had an issue where a user accidentally created another account when signing up from LinkedinSN so she had 2 linkedin accounts. Support was very helpful in sending over step by step instructions on how to merge the accounts easily.
They are always responsive and solve any issue we have on the first try.
  • Inmail
  • Search feature
  • SF Integration setup
  • Reporting for Admins
It's a simple platform that is easy to use for people who have experience using LinkedIn- if you have never used Linkedin as a basic user before it may be a little more complicated to pick up.
Michael J. Towle | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our sales team is using Sales Navigator for account and lead intelligence, for prospecting, and for continued prospect and customer interaction as part of our overall deal strategy. Sales Navigator is heavily utilized by the corporate teams to ensure accurate data when facilitating customer contact, and to increase our overall intelligence of basic company organizational and personnel chart type research to ensure accurate engagement and efficient communication methodologies.
  • LinkedIn Sales Navigator is arguably the most up to date source of employment information due to the fact that individuals are updating their own employment information for professional networking purposes.
  • LinkedIn Sales Navigator is becoming increasingly more efficient at searching for individuals and companies with a variety of filter options to narrow searches and to specify important attributes when attempting to gather particular data points.
  • LinkedIn Sales Navigator is a great means of communication for reaching high ranking individuals who otherwise are often too busy to check an inbox that has been completely overtaken by sales and marketing orgs of virtually every company looking to sell into a particular industry. LinkedIn Sales Navigator provides a means to contact, connect, and even refer contacts in a manner that is professional, secure, and trusted as an industry standard means of communication.
  • LinkedIn Sales Navigator is still not as efficient as it could be when enabling searches with filtered criteria. The optional filter criteria has already become far better than it previously was even a year and a half ago, but there is still room for improvement.
  • Limitations to how many InMail messages can be sent is both a blessing and a curse. The limitation deters users from abusing the platform, which is a benefit, but the majority of users would benefit from increased communication functionality without attaching a higher price tag to this type of feature.
  • LinkedIn Sales Navigator would benefit drastically from greater Sales Force and CRM interoperability. This functionality is on their roadmap and will be an absolute game changer, but it is not fully baked, and will likely require several iterations and improvements before it is able to deliver the type of seamless analytics and account/lead intelligence required for enterprise level adoption.
  • Perhaps one of the biggest shortcomings of Sales Navigator is that it is a parallel platform to LinkedIn rather than simply a unified platform that does not require one to navigate away from the primary LinkedIn platform.
Anyone looking to accomplish relevant prospecting, customer communication, and/or recruiting can benefit from LinkedIn's simple yet robust tool set. The self-service approach to users updating their own data ensures data points are updated more frequently and more accurately (for the most part), and ensures that people who want to be contacted are given a platform to make known what is important to them, where their interests and expertise lie, and even whether or not individuals want to share more or less information at their own personal discretion.
Prospecting (6)
78.33333333333333%
7.8
Advanced search
70%
7.0
Identification of new leads
80%
8.0
List quality
90%
9.0
List upload/download
80%
8.0
Ideal customer targeting
70%
7.0
Load time/data access
80%
8.0
Sales Intelligence Data Standards (3)
83.33333333333334%
8.3
Contact information
80%
8.0
Company information
90%
9.0
Industry information
80%
8.0
Data Augmentation & Lead Qualification (9)
77.77777777777777%
7.8
Lead qualification process
80%
8.0
Smart lists and recommendations
70%
7.0
Salesforce integration
70%
7.0
Company/business profiles
80%
8.0
Alerts and reminders
70%
7.0
Data hygiene
80%
8.0
Automatic data refresh
90%
9.0
Tags
90%
9.0
Filters and segmentation
70%
7.0
Sales Intelligence Email Features (1)
70%
7.0
Sales email templates
70%
7.0
  • LinkedIn Sales Navigator easily ensures that our sales teams are not side tracked with unnecessary administrative tasks such as verifying contact and employment information redundantly.
  • LinkedIn Sales Navigator gives our marketing and sales teams an easy to use collaborative tool for streamlining lead and contact communication efforts.
  • LinkedIn Sales Navigator is an industry standard tool that many other add-on/extension type services are working to incorporate into their own value propositions in order better to accommodate sales and marketing team's ever-expanding efforts at contacting the right customers at the right time with the right message through the right medium. In other words, LinkedIn is enabling sales and marketing organizations to respond to their customer's needs at the speed of their customer's attention spans.
LinkedIn is far superior to all of its competition, if for no other reason, simply because it is the unparalleled industry leader when it comes to finding out relevant information pertaining to employees, companies, and to a slightly lesser degree industries. LinkedIn Sales Navigator, in particular, is a fantastic means of enabling strategic account intelligence that is able to be used in an actionable manner without becoming "creepy" to those whom you are trying to reach. LinkedIn is a secure and professional platform for sharing relevant business data, including (but not limited to) the following: articles, contact information, employment history, expertise and project focus/needs, as well as enabling every level of professional to connect with other individuals to learn from them and connect in a manner that can enable knowledge sharing, the potential for job hiring and promotion, and many other means of communication.
500
Most of our employees that utilize LinkedIn Sales Navigator are in our sales and marketing organizations. The overwhelming majority of these people are tasked with either directly or indirectly creating revenue for the company. Sales is charged with cultivating prospect/customer relationships and ultimately selling our products/solutions to their respective prospects and customers. Marketing is in charge of news, relevant insights, customer intelligence and event organization and execution in order to enable our sales teams to effectively communicate to their prospects/customers in a timely manner.
1
We have one individual dedicated to the relationship with LinkedIn Sales Navigator, although many of our sales leaders take the initiative of working hand-in-hand directly with our LinkedIn representative in order to enhance the tool and company adoption. The tool is beneficial enough where our use case warrants continued expansion of not only adoption, but also efforts to increase features and functionality from LinkedIn, in order to make the solution even more effective.
  • Sales - intelligence gathering pertaining to prospects/customers and companies/accounts for outbound sales efforts
  • Marketing - intelligence gathering pertaining to prospects/customers and companies/accounts for outbound marketing efforts
  • Sales & Marketing - prospect/customer communication with active/relevant insights pertaining to information gathered directly from LinkedIn Sales Navigator
  • Filtering by revenue band in order to direct geo-based companies to the proper sales and marketing teams
  • Relevant add-on extensions in harmony with LinkedIn Sales Navigator to gather contact information and ensure proper contact data
  • PointDrive presentation sharing analytics for actionable insights pertaining to customer interest and presentation viewership data
  • Awareness of upcoming CRM interfacing project, which will likely change the dynamic of how important LinkedIn Sales Navigator is for how we do business
  • Greater CRM connectivity and interoperability functionality
  • More hand tailored content being personalized through PointDrive to ensure more relevant insights being delivered to customers at the right time in an innovative and business intelligent format
  • Access to more customer data that will enable richer communication and better insights about what matters to each individual and company
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
Not Sure
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
  • Vendor Reputation
  • Existing Relationship with the Vendor
  • Positive Sales Experience with the Vendor
  • Analyst Reports
  • Third-party Reviews
Usability is by far the most important feature that has driven adoption of the tool among our users. LinkedIn Sales Navigator was initially adopted by our corporate sales teams, then marketing, and then field sales as well. The tool is easy to use, easy to implement with popular CRM tools as well as other sales and marketing platforms and tools, and provides the actionable intelligence that differentiates from outdated sales methodologies that are cumbersome and not in tune with timely and relevant customer data.
I would not change anything about the process.
  • Don't know
  • N/A
  • N/A
  • N/A
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
LinkedIn Sales Navigator has spent a great deal of time enabling our users and addressing basic questions as needed. Our representative has been available for multiple training sessions and power users have utilized newer features well in order to enhance the overall usage of the tool by the company as a whole. The combination of a proactive sales staff and a knowledgeable Sales Nav rep has proven to be a healthy recipe for success.
  • Search is easy to use
  • Sharing is extremely simple
  • Connecting and communicating is a snap
  • Extracting data could be made easier, especially to CRM systems, although they do have recently streamlined this function in a manner that is acceptable albeit slightly less than perfect.
Yes
It's a good tool whether you use it on a desktop or via mobile device. Some of the functionality is not quite as easy to use on the mobile version, but overall, the tool is very user friendly. For most people, the desktop version is probably the preferred method, but having a mobile version is a necessity for those on the go.
There is always room for improvement, but it is an indispensable tool for any sales organization that is dedicated to their employee's success. This tool has certainly been a game changer for the past 4+ years since the standalone version became available, and each iteration and feature rollout only makes it that much more beneficial to their customer base.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our Sales Development Reps use LinkedIn Sales Navigator for accurate, highly-tailored prospecting at our target accounts, allowing for identification of and outreach to technical and economic buyers and decision makers. Our field Account Managers also use Sales Navigator for identifying key relationships and contacts within their accounts. The platform allows all of our users to track role and company changes of our products' champions, as well as our competitors' champions. They can also quickly see engagement activity from the leads they are tracking, which they leverage for beginning conversations.
  • The Lead Builder search functionality is incredibly robust, and getting better all the time.
  • Surfacing of activity by leads you're tracking is very helpful for beginning and continuing tailored outreach to prospects.
  • The Team Extend functionality expands our reps' reach to acquaintances of our company's global network, invaluable for contact with prospects of higher authority.
  • One big thing we're missing is the ability to port saved accounts, leads etc from one profile to another. Like any sales organization, we face some amount of attrition, and it's a waste of effort not to be able to pass on one rep's time investment to the next user that will be covering the same accounts, etc.
  • The ability to reach out to more users, whether by InMail or other means, would have a great impact. There is an obvious need to balance the privacy of platform users with the requirements of Sales Users, but this could be quite easily mitigated with additional privacy settings for LinkedIn users - e.g. "Allow contact by sales users" checkbox, "Share my contact info with verified companies" etc.
You're trying to sell enterprise software or some other B2B product or service to a white collar company (tech, marketing, finance, etc). You have a pretty good understanding of the account's business model, and you know where your product or service is well suited to make an impact. Sales Navigator can help you investigate the right employees, with the right challenges, responsibilities etc to begin contacting within the account. You even get a way to do that without getting the prospect's personal information (InMail). A very powerful tool for those with the preliminary information.

If you're a B2C company, this is probably not the place to find customers. If your target market consists mainly of SMBs or blue-collar businesses, this may not be the place to find decision makers.
Prospecting (5)
92%
9.2
Advanced search
100%
10.0
Identification of new leads
100%
10.0
List quality
70%
7.0
Ideal customer targeting
90%
9.0
Load time/data access
100%
10.0
Sales Intelligence Data Standards (3)
86.66666666666666%
8.7
Contact information
80%
8.0
Company information
80%
8.0
Industry information
100%
10.0
Data Augmentation & Lead Qualification (9)
81.11111111111111%
8.1
Lead qualification process
70%
7.0
Smart lists and recommendations
90%
9.0
Salesforce integration
50%
5.0
Company/business profiles
80%
8.0
Alerts and reminders
70%
7.0
Data hygiene
70%
7.0
Automatic data refresh
100%
10.0
Tags
100%
10.0
Filters and segmentation
100%
10.0
Sales Intelligence Email Features
N/A
N/A
  • This platform has granted massive visibility into the range of titles, roles and responsibilities of stakeholders and decision makers at our target accounts, easing identification of buyers for our inside and field sales organizations
  • This tool has encouraged collaboration between field reps and inside sales, as they identify and compare leads to target and/or follow up with
ZoomInfo incorporates a search functionality similar to LinkedIn Sales Navigator, but ultimately Sales Navigator is searching a platform of user-maintained data. This does present some difficulties (i.e. if someone does not put in an end-date on their employment with a previous employer, they are still listed as a current employee in all your searches of that company, when they may have been gone for years). Even so, the data found via Lead Builder and Sales Navigator is far more expansive, complete and accurate than in any other platform we've reviewed.
215
Sales Development, Field Sales, Partner Sales
3
We have 2 people dedicated to the administration of our LinkedIn Sales Navigator instance, with at least 2 other users that have the capabilities to do so if the need arises. The dedicated admins have general admin skills and responsibilities, as they admin other sales tools for our orgs.
  • Prospecting
  • Targeted outreach
  • Prospect tracking (from one company or role to the next)
  • Finding connections with LinkedIn users that are connected to our employees
  • The PointDrive presentations are very easy to create and professional looking; used to share corporate-branded marketing material, specific sales collateral, etc.
  • Hope to one day be able to take advantage of a more robust SFDC integration, that allows contacting of platform users, or at least import of their Names, Titles & accounts
We could certainly get by without this tool, but the current value provided is on par with the price we pay.
Not Sure
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
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