Name: LiquidM
Author: LIQUIDM TECHNOLOGY

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Sysomos, now part of Meltwater

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LiquidM DSP is a self-service Demand-Side Platform (DSP) offered by LiquidM Technology GmbH. According to the vendor, it is designed to cater to the needs of advertisers, including advertising agencies, marketing professionals, media buying professionals, digital marketers, and e-commerce companies. This platform enables advertisers to manage programmatic advertising campaigns, reach and engage audiences, and convert leads through various ad formats across multiple media channels. LiquidM DSP is said to be suitable for businesses of all sizes, from small to large companies.

## Key Features

**Performance & Branding Campaigns**: According to the vendor, LiquidM DSP allows advertisers to run CPC, CPM, CPCV & CPC+ campaigns on the go. It provides options for different pricing models, enabling advertisers to run performance-based and brand-building campaigns.

**Extensive Reach**: The vendor claims that LiquidM DSP provides access to over 70 billion daily inventory across major SSPs and premium publishers. It offers a wide range of ad placements and media channels, aiming to provide a global reach to target audiences worldwide.

**Self & Managed Service**: According to the vendor, LiquidM DSP gives advertisers the flexibility to exercise full control or opt for managed service. Advertisers can manage campaigns, ads, and settings on their own, while also receiving support from a team of dedicated account managers.

**Major Ad Formats**: LiquidM DSP is said to support various ad formats including display, video, native, CTV, and audio. Advertisers can leverage the benefits of different media channels and create engaging and interactive ad experiences.

**18 Targeting Criteria**: According to the vendor, LiquidM DSP offers precise targeting solutions to reach the right audience at the right time and place. It provides more than 18 proprietary targeting criteria including demographics, location, device type, and more. Advertisers can create effective retargeting campaigns and leverage partner DMPs.

**Premium Support**: The vendor claims that LiquidM DSP provides training and ongoing support from a team of dedicated account managers. Advertisers receive assistance in campaign setup, optimization, and troubleshooting, ensuring personalized and high-quality support.

**Automated Bid Price Optimization**: According to the vendor, LiquidM DSP optimizes bid prices automatically to maximize campaign performance. Advanced algorithms adjust bids based on real-time data, aiming to help advertisers achieve better ROI and campaign outcomes.

**Drag & Drop Mass Ad Creation**: LiquidM DSP allows advertisers to create multiple ads quickly and easily, according to the vendor. The user-friendly interface provides efficient ad creation and management, saving time and effort in creating and managing ad campaigns.

**Several Pacing Models**: The vendor states that LiquidM DSP offers different pacing models to control the delivery of ads. Advertisers can set specific delivery goals and constraints, with options for even pacing, accelerated pacing, and more.

**Maximize Returns with Precise Targeting**: According to the vendor, LiquidM DSP enables advertisers to reach relevant audiences and maximize returns. It offers a wide range of targeting options including demographics, location, interests, and more, aiming to help advertisers deliver targeted and personalized ad experiences.

Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.

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What is LiquidM?