Name: LiSA
Author: LiSA Retail Innovation

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LiSA is an all-in-one social commerce platform developed by LiSA Retail Innovation GmbH. According to the vendor, it provides businesses with the tools to create interactive and shoppable live streams, videos, and stories, with the aim of enhancing the online shopping experience and driving customer engagement. LiSA caters to a wide range of company sizes, from small direct-to-consumer (D2C) brands to large omnichannel retailers and marketplaces. Professionals in e-commerce management, digital marketing, social media management, content creation, and retail can potentially benefit from the features and capabilities offered by LiSA.

## Key Features

**Powerful Analytics, Compelling Insights**: According to the vendor, LiSA provides visual dashboards that allow businesses to track the performance of their live shopping events. It also offers insights from audience feedback during live interactions, potentially enabling businesses to gather valuable customer feedback.

**Live Commerce Solutions To Power Any Use-Case**: LiSA offers customizable and turnkey solutions for live shopping, which the vendor claims can accommodate various e-commerce content calendars and event planning needs. It also provides options for embedding live shopping experiences in different platforms, potentially ensuring flexibility and accessibility.

**LiSA POP**: According to the vendor, businesses can book customized live shopping channels for special events using LiSA POP. It offers modular, event-based pricing options and allows businesses to make their products shoppable from any e-commerce platform. Support services and full affiliate tracking are also available, as claimed by the vendor.

**LiSA DAZZLE**: LiSA DAZZLE enables businesses to customize and embed livestream shopping channels, according to the vendor. It provides automated widgets for upcoming show feeds and live alerts, along with support packages and flexible license periods. In-app shopping capabilities are also highlighted.

**LiSA SHINE**: According to the vendor, businesses can launch user-generated or multi-live shopping channel programs with LiSA SHINE. It allows businesses to keep full margins on user-generated content that drives sales and maintain full ownership of customer data for valuable insights. Access to the LiSA Master Admin Suite is provided for managing multiple channels, as claimed by the vendor.

**Analyze Your Livestream Shopping Events**: According to the vendor, LiSA integrates e-commerce analytics to provide a full funnel view of live shopping events. Businesses can utilize visual dashboards to track engagement and show metrics. Additionally, chat transcripts can be analyzed to gain insights into sentiment and audience preferences, while tracking the impact of live shopping on consideration and conversion.

**Shoppable Videos-Put Your Videos to Work**: The vendor states that with LiSA, businesses can embed shoppable videos anywhere on their e-commerce site. The platform's video editing tool allows businesses to select video cut-outs, and they can choose products for the shoppable feed from automated drop-down or PDP URLs. Visual dashboards are claimed to enable businesses to track engagement and viewership.

**Go Shorty with Shoppable Stories**: According to the vendor, LiSA enables businesses to create short video clips or images for shoppable stories. The platform's video editing tool helps create clips, and businesses can select products for the shoppable feed from automated drop-down or PDP URLs. Visual dashboards allow businesses to track engagement and performance.


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