Listrak

Listrak

About TrustRadius Scoring
Score 9.1 out of 100
Listrak

Overview

Recent Reviews

BUYER BEWARE.

1 out of 10
March 24, 2020
Listrak was implemented because we needed to find a solution to assist with our email marketing campaigns. We mostly use their services …
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Listrak is the one we use!

8 out of 10
August 03, 2018
We use Listrak mostly as a email marketing tool. It is utilized by our marketing and .com teams. It holds and organizes our subscriptions …
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Pricing

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What is Listrak?

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

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What is Salesforce Marketing Cloud Email Studio?

Salesforce Marketing Cloud Email is an email marketing platform formerly know as ExactTarget before being acquired by Salesforce in 2014. Its key features include integration with other Salesforce solutions, drag-and-drop tools, A/B testing, real time tracking, and graphical reporting.

Features Scorecard

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Product Details

What is Listrak?

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals.

Listrak offers a 1:1 demonstration of their product, which is extensible via an XML-based API and many built in integrations with various other platforms (e.g. ecommerce). Listrak presents consulting expertise from implementation support to creative and strategic support as well, for both in-person retail and ecommerce marketing optimization.

Listrak Integrations

Listrak Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (22)

Reviews

(1-9 of 9)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
March 24, 2020

BUYER BEWARE.

Score 1 out of 10
Vetted Review
Verified User
Review Source
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, we wanted to end our contract, because their platform was too complicated for our employees, and the segmentation was overly difficult to set up and work with, but they refused to let us out of our contract because we didn't give a full 60 days notice before the yearly auto-renewal. Competitors let you do month to month payments, because they know their service speaks for itself. But, Listrak locks you in and never lets go unless you read all the fine print. Yes, we probably should have read the fine print a bit more closely, but they could have done the right thing and let us out if we weren't happy after several years and tens of thousands in their pockets.
Sheryl Biesman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
Steffany Winkelmann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Jason Bean | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce platform or larger subscriber base as a more corporate or enterprise level, you're going to need to upgrade. For my experience so far, Listrak and options like Bronto are leaders in providing these types of email solutions.
Score 8 out of 10
Vetted Review
Verified User
Review Source
This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account.
Taylor Patton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform.
1. Superior control over your Database & Lists
2. Excellent deliverability rate for businesses that possess a large database.
3. Pricing: I know I mentioned this as one of Listrak's semi-weak points - but the monthly rate negotiated with our account manager for 1,000,000 email sends /month is definitely lower than the listed competition (based on online estimates, not speaking with an account representative.)