Listrak

Listrak

About TrustRadius Scoring
Score 9.1 out of 100
Listrak

Overview

Recent Reviews

BUYER BEWARE.

1 out of 10
March 24, 2020
Listrak was implemented because we needed to find a solution to assist with our email marketing campaigns. We mostly use their services …
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Listrak is the one we use!

8 out of 10
August 03, 2018
We use Listrak mostly as a email marketing tool. It is utilized by our marketing and .com teams. It holds and organizes our subscriptions …
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Pricing

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What is Listrak?

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

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What is Salesforce Marketing Cloud Email Studio?

Salesforce Marketing Cloud Email is an email marketing platform formerly know as ExactTarget before being acquired by Salesforce in 2014. Its key features include integration with other Salesforce solutions, drag-and-drop tools, A/B testing, real time tracking, and graphical reporting.

Features Scorecard

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Product Details

What is Listrak?

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals.

Listrak offers a 1:1 demonstration of their product, which is extensible via an XML-based API and many built in integrations with various other platforms (e.g. ecommerce). Listrak presents consulting expertise from implementation support to creative and strategic support as well, for both in-person retail and ecommerce marketing optimization.

Listrak Integrations

Listrak Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (22)

Reviews

(1-10 of 10)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
The Listrak team has been very helpful to identify insights where we don't have the team members in-house to pull the info. They have helped identify campaigns and new functionality that will bring revenue and optimize our existing database. Every feature they offer is valuable but can be cost-prohibitive to keep adding.
March 24, 2020

BUYER BEWARE.

Score 1 out of 10
Vetted Review
Verified User
Review Source
Listrak is well suited for organizations with large teams of developers and visual designers. These teams are required due to the complexity of set up. Having further looked into alternative options - there are other programs and solutions on the market that offer a much easier system of use.

The main complaint and reason that this review is only getting 1 star is due to the difficulty of canceling our contract. They will lock you in with ridiculous and overly complicated contracts and steal your money. We have been Listrak customers for about 2 years, and we were looking to move to a more streamlined and simpler solution for our marketing email campaigns. We found a solution and promptly emailed our Listrak - 30 days before our renewal was due - rep advising her that we would like to proceed with the cancellation of our contract. She advised that it would be a few days of research into our account before she could complete our request. We were notified that they were unable to cancel our contract - and that they would be able to cancel AFTER WE PAY THE FULL PRICE OF OUR ONE YEAR CONTRACT. They continue to refer us to speak with their lawyer now - instead of honoring our request and taking into account our years of loyalty and thousands of dollars paid to them - EVERY MONTH.
Steffany Winkelmann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends.

If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
Jason Bean | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I believe Listrak is a good application for larger companies and organizations. It may be a little overkill for smaller businesses and agencies. Features and functions available for both. Generally would come down to effective pricing models at smaller scales when needed would be fine.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
Taylor Patton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Listrak is wonderful if your company has a large email database with a goal of increasing customer engagement. The wide variety of analytics & reports you can produce makes Listrak extremely useful for data driven marketing techniques. As I stated previously, Listrak is slighly behind its competition with their drag & drop editor, 'Composer.' If you're looking for ease-of-use for email design and a variety of responsive templates to choose from, Listrak may not be your best option, but a little bit of email coding knowledge makes that problem irrelevant
December 14, 2017

Review of Listrak

Mark Vogel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Very strong in retail email marketing. This is their sweet spot, and any business in online retail or brick and mortar retail should definitely consider Listrak. I also use Listrak for business to business email marketing, especially when designed to drive new business or reactivate old customers. Great for drip marketing campaigns.