Listrak

Listrak

About TrustRadius ScoringScore 9.1 out of 100
Listrak

Overview

Recent Reviews

BUYER BEWARE.

1 out of 10
March 24, 2020
Listrak was implemented because we needed to find a solution to assist with our email marketing campaigns. We mostly use their services …
Continue reading
Verified User
Administrator

Listrak is the one we use!

8 out of 10
August 03, 2018
We use Listrak mostly as a email marketing tool. It is utilized by our marketing and .com teams. It holds and organizes our subscriptions …
Continue reading
Verified User
Manager
Read all reviews

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Listrak, and make your voice heard!

Record a review

Pricing

View all pricing
Listrak

Listrak

N/A
Unavailable

What is Listrak?

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

2 people want pricing too

Alternatives Pricing

HubSpot Marketing Hub

HubSpot Marketing Hub

$50
per month
What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio

$400
per month
What is Salesforce Marketing Cloud Email Studio?

Salesforce Marketing Cloud Email is an email marketing platform formerly know as ExactTarget before being acquired by Salesforce in 2014. Its key features include integration with other Salesforce solutions, drag-and-drop tools, A/B testing, real time tracking, and graphical reporting.

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Listrak?

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals.

Listrak offers a 1:1 demonstration of their product, which is extensible via an XML-based API and many built in integrations with various other platforms (e.g. ecommerce). Listrak presents consulting expertise from implementation support to creative and strategic support as well, for both in-person retail and ecommerce marketing optimization.

Listrak Integrations

Listrak Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

View all alternatives

Reviews and Ratings

 (22)

Reviews

(1-10 of 10)
Popular Filters
Companies can't remove reviews or game the system. Here's why
April 16, 2020

Our most optimized channel!

SH
shari hoenig
VP, ecommerce + marketing
Yummie (Apparel & Fashion, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source
Likelihood to Recommend
The Listrak team has been very helpful to identify insights where we don't have the team members in-house to pull the info. They have helped identify campaigns and new functionality that will bring revenue and optimize our existing database. Every feature they offer is valuable but can be cost-prohibitive to keep adding.
March 24, 2020

BUYER BEWARE.

Verified User
Administrator in Product Management
Furniture Company, 51-200 employees
Score 1 out of 10
Vetted Review
Verified User
Review Source
Likelihood to Recommend
Listrak is well suited for organizations with large teams of developers and visual designers. These teams are required due to the complexity of set up. Having further looked into alternative options - there are other programs and solutions on the market that offer a much easier system of use.

The main complaint and reason that this review is only getting 1 star is due to the difficulty of canceling our contract. They will lock you in with ridiculous and overly complicated contracts and steal your money. We have been Listrak customers for about 2 years, and we were looking to move to a more streamlined and simpler solution for our marketing email campaigns. We found a solution and promptly emailed our Listrak - 30 days before our renewal was due - rep advising her that we would like to proceed with the cancellation of our contract. She advised that it would be a few days of research into our account before she could complete our request. We were notified that they were unable to cancel our contract - and that they would be able to cancel AFTER WE PAY THE FULL PRICE OF OUR ONE YEAR CONTRACT. They continue to refer us to speak with their lawyer now - instead of honoring our request and taking into account our years of loyalty and thousands of dollars paid to them - EVERY MONTH.
August 16, 2018

LOVE Listrak! Great e-comm tool with amazing ROI results

Steffany Winkelmann | TrustRadius Reviewer
Steffany Winkelmann
Email Marketing Analyst
Positec (Marketing and Advertising, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source
Likelihood to Recommend
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends.

If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
August 16, 2018

Listrak Makes Email Marketing to the Masses More Manageable

Jason Bean | TrustRadius Reviewer
Jason Bean
Web Content Manager
Bnpositive Communication (Health, Wellness and Fitness, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source
Likelihood to Recommend
I believe Listrak is a good application for larger companies and organizations. It may be a little overkill for smaller businesses and agencies. Features and functions available for both. Generally would come down to effective pricing models at smaller scales when needed would be fine.
August 03, 2018

Listrak is the one we use!

Verified User
Manager in Marketing
Consumer Goods Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Review Source
Likelihood to Recommend
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
May 29, 2018

Listrak means Business

Taylor Patton | TrustRadius Reviewer
Taylor Patton
Email Marketing Manager
Success Continuing Education, Inc. (E-Learning, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source
Likelihood to Recommend
Listrak is wonderful if your company has a large email database with a goal of increasing customer engagement. The wide variety of analytics & reports you can produce makes Listrak extremely useful for data driven marketing techniques. As I stated previously, Listrak is slighly behind its competition with their drag & drop editor, 'Composer.' If you're looking for ease-of-use for email design and a variety of responsive templates to choose from, Listrak may not be your best option, but a little bit of email coding knowledge makes that problem irrelevant
December 14, 2017

Review of Listrak

Mark Vogel | TrustRadius Reviewer
Mark Vogel
Owner
Vogel Marketing Solutions LLC (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source
Likelihood to Recommend
Very strong in retail email marketing. This is their sweet spot, and any business in online retail or brick and mortar retail should definitely consider Listrak. I also use Listrak for business to business email marketing, especially when designed to drive new business or reactivate old customers. Great for drip marketing campaigns.