Listrak

Listrak

About TrustRadius Scoring
Score 9.1 out of 100
Listrak

Overview

Recent Reviews

BUYER BEWARE.

1 out of 10
March 24, 2020
Listrak was implemented because we needed to find a solution to assist with our email marketing campaigns. We mostly use their services …
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Listrak is the one we use!

8 out of 10
August 03, 2018
We use Listrak mostly as a email marketing tool. It is utilized by our marketing and .com teams. It holds and organizes our subscriptions …
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Pricing

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What is Listrak?

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

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What is Salesforce Marketing Cloud Email Studio?

Salesforce Marketing Cloud Email is an email marketing platform formerly know as ExactTarget before being acquired by Salesforce in 2014. Its key features include integration with other Salesforce solutions, drag-and-drop tools, A/B testing, real time tracking, and graphical reporting.

Features Scorecard

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Product Details

What is Listrak?

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals.

Listrak offers a 1:1 demonstration of their product, which is extensible via an XML-based API and many built in integrations with various other platforms (e.g. ecommerce). Listrak presents consulting expertise from implementation support to creative and strategic support as well, for both in-person retail and ecommerce marketing optimization.

Listrak Integrations

Listrak Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (22)

Reviews

(1-10 of 10)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Email is our most profitable channel thanks to Listrak optimization.
  • Creative asset development has been the biggest roadblock to some of the recommendations that the Listrak team has made to us.
  • Email capture via modal has been instrumental in our building our list.
March 24, 2020

BUYER BEWARE.

Score 1 out of 10
Vetted Review
Verified User
Review Source
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
Steffany Winkelmann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • A huge ROI! Email accounts for a very, very significant portion of our overall company revenue (especially when you compare cost vs sales).
  • They help me understand information that Google Analytics cannot show (e.g., how certain split tests perform regarding revenue, when the campaign parameters are the same) and of course show us engagement info.
  • The only big negative is that, because it requires knowledge of HTML/CSS, taking a vacation is very difficult for me because I'm the only one managing our email program. None of our other marketing team members know enough to help me when I'm swamped or need extended time off. If only that really customizable builder were available......... ;)
Jason Bean | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Listrak has definitely had positive impact on bottom line for sales and marketing purposes
  • Pricing model for us has worked as needed
  • Definitely feel comfortable recommending Listrak to professional contacts and connections across numerous industry groups
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • We have very few emails that go out that do not provide a ROI for us. We have some emails that are not intended for conversions but if we keep the links to the site on the informational or segmented emails we usually end up with a few sales as a by product. For us it has been worth the investment.
  • The one thing we are having issue with right now is not a Listrak problem specifically, just a marketing issue in general. The new GDPR laws are pretty strict about marketing outside the US and the penalties are significant. We have a large portion of our business overseas so this has been difficult to navigate.
Taylor Patton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
December 14, 2017

Review of Listrak

Mark Vogel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • High deliverability yields higher ROI
  • The speed of message development and quality of user interface means marketing campaigns are delivered faster.
  • Complex conversations help deliver highly-relevant messaging, yielding better ROI.
Alice Carter | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Positive impact: Our marketing email is now handled off-site, which has solved problem of our internally-sent emails being marked as spam.
  • Negative impact: More of our marketing messages are getting caught by spam filters. But that comes with the territory.