TrustRadius Insights
Listrak has been praised by users for its ease of use in creating and sending email campaigns. Users find the platform intuitive and …
Overview
What is Listrak?
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized…
Recent Reviews
Pricing
N/A
Unavailable
What is Listrak?
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
19 people also want pricing
Alternatives Pricing
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Product Details
- About
- Integrations
- Tech Details
What is Listrak?
Listrak Integrations
Listrak Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
Compare with
Reviews and Ratings
(24)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Listrak has been praised by users for its ease of use in creating and sending email campaigns. Users find the platform intuitive and appreciate features such as the ability to import and upload media files, modify HTML, and create drag & drop templates for emails. The segmentation capabilities of Listrak allow users to send targeted marketing emails to specific, dynamic segments, resulting in more personalized communication with their audience.
One of the standout features of Listrak is its ability to send triggered email campaigns, which users have found incredibly simple to set up. These triggered sends have yielded positive results, with some users even seeing a split of 60/40 or 50/50 between marketing and triggered sends. Although initially perceived as a sophisticated platform, users have discovered that Listrak becomes easier to use once they learn a few tricks.
Listrak is widely used across organizations and serves as the primary digital marketing tool for monthly email campaigns to customers. By simplifying tasks such as email automation based on customer engagement and implementing dynamic content, Listrak saves users time and effort. It integrates well with custom-developed eCommerce websites, allowing tracking and utilization of customer purchase history for effective follow-up.
Users have also benefited from the continuous improvement of Listrak's features and functionality, enabling them to enhance their marketing efforts and drive better results. Customer support is highly regarded for providing assistance and explanations when needed. From email acquisition to customer retention, Listrak offers a comprehensive solution for organizations seeking powerful email marketing capabilities.
Users commonly recommend the following from the CONTEXT:
- Meeting with an account representative before signing up for PRODUCT to discuss specific needs and goals, and develop successful strategies.
- Utilizing Live Chat support provided by PRODUCT for quick and efficient assistance whenever needed.
- Considering Listrak for small to medium-sized businesses due to its great return on investment (ROI) and responsiveness to requests. Users highlight the technical tools provided for effective digital marketing and praise the customer service of Listrak in helping achieve CRM goals.
Overall, users find value in working with an account manager, utilizing Live Chat support, and considering Listrak for small to medium-sized businesses.
Reviews
(1-10 of 10)Companies can't remove reviews or game the system. Here's why
April 16, 2020
Our most optimized channel!
- Email is our most profitable channel thanks to Listrak optimization.
- Creative asset development has been the biggest roadblock to some of the recommendations that the Listrak team has made to us.
- Email capture via modal has been instrumental in our building our list.
April 16, 2020
Love the Email Platform
- The alerts email suite increased sales.
- Shopping cart abandonment increased sales.
March 24, 2020
BUYER BEWARE.
Score 1 out of 10
Vetted Review
Verified User
- Increasing our awareness of effective marketing email campaigns
- Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
August 17, 2018
Great ESP, particularly for a mid-tier eCommerce Company
- Currently, it has not been as positive as I had hoped due to the challenges previously mentioned. I'm optimistic this will turn around.
August 16, 2018
LOVE Listrak! Great e-comm tool with amazing ROI results
- A huge ROI! Email accounts for a very, very significant portion of our overall company revenue (especially when you compare cost vs sales).
- They help me understand information that Google Analytics cannot show (e.g., how certain split tests perform regarding revenue, when the campaign parameters are the same) and of course show us engagement info.
- The only big negative is that, because it requires knowledge of HTML/CSS, taking a vacation is very difficult for me because I'm the only one managing our email program. None of our other marketing team members know enough to help me when I'm swamped or need extended time off. If only that really customizable builder were available......... ;)
August 16, 2018
Listrak Makes Email Marketing to the Masses More Manageable
- Listrak has definitely had positive impact on bottom line for sales and marketing purposes
- Pricing model for us has worked as needed
- Definitely feel comfortable recommending Listrak to professional contacts and connections across numerous industry groups
August 03, 2018
Listrak is the one we use!
- We have very few emails that go out that do not provide a ROI for us. We have some emails that are not intended for conversions but if we keep the links to the site on the informational or segmented emails we usually end up with a few sales as a by product. For us it has been worth the investment.
- The one thing we are having issue with right now is not a Listrak problem specifically, just a marketing issue in general. The new GDPR laws are pretty strict about marketing outside the US and the penalties are significant. We have a large portion of our business overseas so this has been difficult to navigate.
May 29, 2018
Listrak means Business
- Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
- Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
December 14, 2017
Review of Listrak
- High deliverability yields higher ROI
- The speed of message development and quality of user interface means marketing campaigns are delivered faster.
- Complex conversations help deliver highly-relevant messaging, yielding better ROI.
September 01, 2015
Good product with excellent customer service but not a great match for our business needs.
- Positive impact: Our marketing email is now handled off-site, which has solved problem of our internally-sent emails being marked as spam.
- Negative impact: More of our marketing messages are getting caught by spam filters. But that comes with the territory.