Listrak

Listrak

About TrustRadius Scoring
Score 9.1 out of 100
Listrak

Overview

Recent Reviews

BUYER BEWARE.

1 out of 10
March 24, 2020
Listrak was implemented because we needed to find a solution to assist with our email marketing campaigns. We mostly use their services …
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Listrak is the one we use!

8 out of 10
August 03, 2018
We use Listrak mostly as a email marketing tool. It is utilized by our marketing and .com teams. It holds and organizes our subscriptions …
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Pricing

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What is Listrak?

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

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Product Details

What is Listrak?

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals.

Listrak offers a 1:1 demonstration of their product, which is extensible via an XML-based API and many built in integrations with various other platforms (e.g. ecommerce). Listrak presents consulting expertise from implementation support to creative and strategic support as well, for both in-person retail and ecommerce marketing optimization.

Listrak Integrations

Listrak Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (22)

Reviews

(1-10 of 10)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
We currently utilize Listrak for multiple reasons. Email acquisition and customer retention mainly. We recently brought email deployment in house from previously working with an outside agency for cost savings. The platform is used primarily by our marketing and e-commerce departments within the organization, although we share results with our Planning and Merchandising teams.
March 24, 2020

BUYER BEWARE.

Score 1 out of 10
Vetted Review
Verified User
Review Source
Listrak was implemented because we needed to find a solution to assist with our email marketing campaigns. We mostly use their services for abandoned cart and general promotional email blasts. It was mostly used in our marketing and social media departments - but we also used the software in conjunction with our merchandising and product development teams.

Steffany Winkelmann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Listrak to create and send our email campaigns. I had never heard of Listrak until I started working here, but quickly discovered how easy it was to use, and how much focus they really have on e-commerce. We can quickly create an email, import/upload media files and add them to an email, modify the HTML or create a drag & drop template, segment our various audiences and send our marketing emails to very specific, dynamic segments.

In addition, we use Listrak to send our triggered email campaigns. The setup is incredibly simple and these campaigns have really helped us move the needle. We average about 60/40 for marketing vs triggered sends, and sometimes even see 50/50 on certain months! It definitely helps make my job easier, and while I do rely on their support team and my AM team a lot, they constantly teach me new things so I can figure things out on my own. It's a very sophisticated platform, and while it can seem daunting, it isn't difficult to use. You'll just need to learn a few tricks to help make navigating and creating easier.
Jason Bean | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I've been using Listrak now for email marketing and communication with our customer base for over two years now. It's provided a great set of features and benefits we've been able to take advantage of in our marketing processes. We send daily marketing emails along with other special related marketing pieces as well. Listrak does a good job of integrating with our custom developed eCommerce website to track and use customer purchase history for follow-up, and supporting transactional emails as well. Listrak is a very powerful tool and I continue to find new features and functionality available that we can continue to take advantage of in our marketing efforts to drive better results for our bottom line. When needed, Listrak customer support is also always there to lend a hand and help with explanations or education of more functions.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Listrak mostly as a email marketing tool. It is utilized by our marketing and .com teams. It holds and organizes our subscriptions lists and has a great user friendly dashboard for creating emails. You can use the drag and drop tool if you are technically challenged but there is also HTML editing if you are comfortable creating in that environment. The reports are also well built.
Taylor Patton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Currently, Listrak is the primary digital marketing platform utilized at our company. We use Listrak strictly for email marketing campaigns that are sent to our customers on a monthly basis. Listrak simplifies a variety of tedious issues, such as email automation based on customer engagement and ability to save developing and design time by implementing dynamic content.
December 14, 2017

Review of Listrak

Mark Vogel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use it to create and implement email marketing campaigns on behalf of clients. I use it to automate best-practice, responsive email campaigns for business to business and business to consumer clients. I also create and manage automated sales drip campaigns for teams of sales reps. Helps me create highly-personalized and customized messaging.
Alice Carter | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Listrak is used across the organization and not just in our department. It currently handles all of our marketing to prospective students as well as to alumni, parents,and other potential donors to the college.