Overview
What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
Great testing tool!
The benchmark in email testing.
Litmus is great
A must have email tool.
Litmus review.
Great email QA tool for business!
Email Marketer's Review of Litmus
Litmus has made my overall job easier and better
Litmus has been great for testing across email clients
Litmus Email review
Litmus is my hero
You are missing out if you aren't using Litmus
My experience with Litmus
Litmus in Marketing
How Litmus Differs From Its Competitors
Marketing Strategy
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Mobile optimization (288)9.292%
- Email Previews (283)9.191%
- Spam Testing (211)8.181%
- URL Validation (209)7.777%
Reviewer Pros & Cons
Video Reviews
1 video
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 6.1WYSIWYG email editor(19) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8Dynamic content(11) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.5Ability to test dynamic content(187) Ratings
Users can test dynamic content prior to launching a campaign.
- 2.6Landing pages(3) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 1.8A/B testing(4) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.2Mobile optimization(288) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.6Email deliverability reporting(207) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 1.8List management(2) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 1Triggered drip sequences(1) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 5.6Dashboards(10) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.2Standard reports(189) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.6Custom reports(130) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 7.7URL Validation(209) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 7.9Link Tracking(178) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 8.1Spam Testing(211) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 9.1Email Previews(283) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.
Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals, including 80% of the Fortune 100, are users of their platform. And the company boasts a customer satisfaction rating of 98%.
Litmus Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
- Supported: Email Version Control
- Supported: Task Lists
- Supported: Review Status Updates
Litmus Screenshots
Litmus Videos
Litmus Competitors
Litmus Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(490)Attribute Ratings
- 9.7Likelihood to Renew22 ratings
- 9.1Availability6 ratings
- 7.4Performance6 ratings
- 9.8Usability18 ratings
- 8.2Online Training2 ratings
- 9In-Person Training1 rating
- 9Implementation Rating10 ratings
- 8.7Configurability4 ratings
- 8.6Product Scalability6 ratings
- 10Ease of integration2 ratings
- 9.2Vendor pre-sale3 ratings
- 9.1Vendor post-sale4 ratings
Reviews
(1-20 of 20)Deeper visibility with Litmus!
- Editing Codes inside the litmus has helped a lot
Litmus is L I T
- We have been able to use Litmus to share ideas within an email
- We have been able to use Litmus to catch specific mistakes or changes that need to be made
- We have been able to use Litmus to strategically lay things out within an email
A must have for email testing today
- Enhance the reports we have already produced with Salesforce
Quick overview of how we use Litmus basic features
- no answer
The G.O.A.T.
- Collaborating with Builder
It's great at what it does - previewing emails across devices
- Collaboration with creative
Get Litmus now! Great platform, great support!
- Building our EDS entirely in Litmus
- Option for our partners to have a "code free" email builder
Litmus helps me out.
- Can't think of anything interesting we're doing!
Great tool for an email marketer overall
- Testing deliverability
Highly Recommend Utilizing Litmus!
- Seeing the spam issues prior to send
- The code/build feature (very helpful)
Litmus is a Must-Have Testing Tool!
- We have been able to find creative ways to design emails that look good across all email platforms, including Outlook which is notoriously difficult to design for
- We have been able to pull Litmus reports directly into our reporting dashboards for clients
- We have been able to allow some clients access to Litmus in order to see how their emails render across various esps
My Love for Litmus
- We recently started using the analytics tracking codes and found them very useful to see open rates and time on page.
- Use of the year in review PowerPoint template! We took this template and used it to suite our needs and it was a game changer for our department and its visibility for our organization.
Check out the new Litmus
- Determining the impact of Apple Mail changes on our metrics.
The Gold Standard of Email Testing
- improve inbox placement with SPAM testing
- offer responsive templates to clients that did not have them
- share unexpected issues across all accounts for team collaboration
Get on the Litmus bus
- The ability to incorporate GIFs in our emails
- Test what design layouts work and what doesn't
- Save templates for future use
Litmus is a great supplement to any tech stack!
- Custom pixels used to plan anticipated data loss from iOS 15
- Test new HTML/Creative platform for enhancement issues
If you're an email marketer, you need this software
- To help with Apple MPP
- To check if our emails are 'spammy'
Great software and ability to work on the go!
- Email coding
- Email offers
- Promotions
Create a flawless email with Litmus!
- We are able to use litmus for accessibility
- In our organization users are trying to create their own checklist to utilize Litmus
- Adding new clients to test list
- standard use for rendering