Skip to main content
TrustRadius
Litmus

Litmus

Overview

What is Litmus?

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.

Read more
Recent Reviews

Litmus is great

10 out of 10
March 25, 2024
Incentivized
I use Litmus to send my emails round to my team for feedback. This is great as they can comment and see others comments. I then use Litmus …
Continue reading

Litmus review.

6 out of 10
February 15, 2024
Incentivized
We use Litmus to ensure that our emails render properly across all mailbox providers, mobile and tablet devices, and desktop screens. With …
Continue reading

Litmus is my hero

9 out of 10
February 05, 2024
Incentivized
Our team of developers uses Litmus to preview our email templates to determine how they will render in various email clients. It's also …
Continue reading

Litmus in Marketing

9 out of 10
February 03, 2024
Incentivized
We primarily only use Litmus to test the deliverability of our marketing emails. They do a great job identifying what is wrong and what …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Mobile optimization (289)
    9.2
    92%
  • Email Previews (284)
    9.1
    91%
  • Spam Testing (212)
    8.1
    81%
  • URL Validation (210)
    7.9
    79%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.litmus.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

5.2
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.8
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.3
Avg 8.5
Return to navigation

Product Details

What is Litmus?

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.


Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals, including 80% of the Fortune 100, are users of their platform. And the company boasts a customer satisfaction rating of 98%.

Litmus Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting

Reporting & Analytics Features

  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Spam Testing
  • Supported: Email Previews
  • Supported: Assign Reviewers
  • Supported: Email Version Control
  • Supported: Task Lists
  • Supported: Review Status Updates

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

Litmus Videos

Litmus Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.

Litmus starts at $99.

Email on Acid, Everest (Return Path + 250ok), and Movable Ink are common alternatives for Litmus.

Reviewers rate Mobile optimization highest, with a score of 9.2.

The most common users of Litmus are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(491)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
We primarily use Litmus for the testing component for our email, seeing previews and reviewing the QA components. Being able to see how our emails look from different clients and on mobile and desktop is incredibly helpful for us to optimize our emails.

One key business problem that the product addresses is being able to see the spam testing, loading speed, and accessibility for clients. Having intel from the get-go on problem areas to help us ensure a higher inbox placement rate is key and has been so helpful for us.
  • I love how Litmus sends emails and webinar training to help continue education
  • The Preview and QA feature is so helpful
  • The Builder feature to see our code and find problem areas
  • Customer service and continued support
  • I enjoy the platform and don't have anything I would like done differently. The functionality is there, and the product has been so helpful for my team and me.
Litmus has been so helpful for my team and me to test our emails in advance before sending, find any problem areas before delivering, and check spam and accessibility. It has been a game-changer for our email programs and a huge part of our email program's success!
Email & Online Marketing (3)
33.333333333333336%
3.3
Ability to test dynamic content
N/A
N/A
Mobile optimization
100%
10.0
Email deliverability reporting
N/A
N/A
Reporting & Analytics (2)
N/A
N/A
Standard reports
N/A
N/A
Custom reports
N/A
N/A
Pre-Send Testing (4)
75%
7.5
URL Validation
100%
10.0
Link Tracking
N/A
N/A
Spam Testing
100%
10.0
Email Previews
100%
10.0
  • It has saved me a ton of time not having to manually test all of my emails and having a wide range of previews in one space.
  • It makes the email review process faster and more efficient.
  • It helps me see any problem areas in my code or email in general that needs to be fixed before sending.
We use Marketo for our email program and prefer the testing features in Litmus rather than Marketo because we feel like we get a better picture of our email previews and performance!
We have found that in the past, we have done basic previews in our email platform, and after testing those emails in Litmus, we've seen that our images are the wrong size or text isn't centered on certain email clients. It's helped us refine our email processes, optimize our email campaign success, save time for testing, and ensure that everything looks good and is ready to send.
My team members will often use Litmus to review emails, but I am the owner of our email program, so I primarily am the one utilizing the tool. My manager and teammates use the system to review the emails at times. We haven't used the task list features or commenting features but look to doing that in the future.
We didn't look into many other competitors to Litmus - when we found the platform and did our demo trial, we saw that it had all of the functionalities and capabilities that we were looking for and then some. The price was right, the customer service was great and responsive, the platform was easy to use, and we haven't looked back since implementing!
3
1 - Marketing Manager
2 - Marketing Data Analyst
3 - Digital Marketing Specialist (me)

As we look to expand our team, we will add more team members to the platform, but our entire marketing team currently uses the platform.
3
We have three people on our marketing team who utilize the platform to different degrees but primarily, I am the one who manages the email campaigns and supports Litmus. Having a background in email marketing, the platform allows me to build, test, and preview my email campaigns prior to sending.
  • Testing email
  • Previewing emails prior to send
  • Spam testing
  • Seeing the spam issues prior to send
  • The code/build feature (very helpful)
  • The analytics component - we don't currently use this feature
  • The sharing/commenting feature - we don't currently use this feature
I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.
Yes
Yes - sort of! We currently use Marketo to send our email campaigns, and it has the base functionality to test emails from desktop and mobile. Still, we were looking for a solution that would give us a more detailed view of how our campaigns perform on desktop, tablet, and mobile. Litmus has done this for us and allowed us to see spam issues or any images being blocked.
  • Product Features
  • Product Usability
The most important factor for us was the product features - we were very impressed by the wide breadth of features within the platform and the many capabilities available. There are features available that have helped us in more ways than one. My team and I have been very pleased with our decision to add Litmus to our marketing stack.
I don't think I would change anything - as mentioned before, Litmus was the first platform I came across during my research, and it had all that I needed and more, so if I had to do it all over again, I would choose Litmus. It's been an awesome product to have!
  • Implemented in-house
No
  • None
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
  • no training
Yes! I thought it was super easy. The continual webinars and documentation that Litmus sends via email are helpful. I think someone skilled in email marketing and tech-savvy will have no issues getting this up and running.
I haven't done any configurations in Litmus.
I haven't done any configurations yet!
No - we have not done any customization to the interface
No - we have not done any custom code
We haven't done any additional configuration or customization yet.
I have not purchased premium support. We have been using the platform for two years now, but being a smaller marketing team, we don't need as much support with our plan. But as we continue to grow, we may look into this in the future, but I have no doubt that premium support is helpful.
No
When we first started using the platform, I tested some of our emails that we were currently using and, with the wide variety of email clients for desktop, mobile and tablet used for the preview section, I was able to see that our images were rendering differently - the software allowed me to fix this issue to have our emails be consistent. I would not have known this without Litmus.
  • Testing/previews
  • Builder
Super easy to use and easy to understand. The functionality and support are right at your fingertips, and getting the system up and running was quick and easy. We love it at our company!
Great product, scalable, and easy to use. We love it with the variety of email campaigns that we send. I highly recommend it!
I haven't ever experienced a time when I needed to use the platform, and it wasn't available.
Everything loads fast, things are easy to see and access, and all works well! I don't have it fully integrated into other platforms, but I'm sure it works well.
I have not integrated any products with Litmus.
There are no systems that I'm looking at integrating at this time but maybe in the future.
I have not integrated anything with Litmus at this time.
Everyone on the Litmus team is kind, knowledgeable, and quick to respond! Very impressed by the team and thankful for their promptness and resources to help users continually learn and grow.
They've been great - the additional resources and documentation/webinars have been helpful to continue learning more about the platforms and even upcoming trends.
I'm not sure - it has been a few years.
They are awesome!
No
  • We haven't upgraded yet.
  • I'm happy with what is currently available and am happy with any further upgrades as well!
No
No
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Litmus is being used in Tangerine by Developers and Software testers. It is used to check the emails in development on various desktop and mobile clients. Also, we use it to test on various mail platforms like Gmail, Outlook, Hotmail, etc. Testing team use it for all new developments to be tested in different browsers.
  • Browser testing is possible on Litmus.
  • Mobile testing can be done on various devices and modes.
  • Issues like cropping of images and content can be captured
  • Emails in development can be tested efficiently on different platforms before sending to production.
  • It could be better if links can be tested in Litmus.
  • Functionalities cannot be tested on Litmus.
  • Litmus is restricted to test display: UI only.
Litmus is well suited to do mobile and browser testing.
Litmus is perfect to test emails.
Litmus is not appropriate to test functionalities and any CTAs.
Email & Online Marketing (3)
90%
9.0
Ability to test dynamic content
80%
8.0
Mobile optimization
90%
9.0
Email deliverability reporting
100%
10.0
Reporting & Analytics (2)
80%
8.0
Standard reports
80%
8.0
Custom reports
80%
8.0
Pre-Send Testing (4)
87.5%
8.8
URL Validation
100%
10.0
Link Tracking
70%
7.0
Spam Testing
80%
8.0
Email Previews
100%
10.0
  • Saves a lot of time in mobile testing
  • Provides good value for money when utilized to full extent.
  • Saves resources in defect capturing.
  • AT&T Managed Threat Detection and Response
Litmus provides full capacity for testing without any additional software requirements. We can test and develop emails using it and take screensots for sign-offs.
Litmus has contributed well in developing all marketing emails being sent out by our bank. It also helps by providing a checklist and accessibility issues.
As a tester, I am using a checklist to drive my testing and enter issues accordingly. As a team, we review and solve the issues for the required fixes.
Litmus is better than BrowserStack. BrowserStack has limited features when compared to Litmus.
1000
Development teams including developers and designers.
Marketing teams.
Quality Assurance teams including manual and automation testers
The basic knowledge about mobile and desktop clients is required to use litmus. Testers should know how to use litmus with a screenshot capture tool to enter any defects. Developers and QA team should have knowledge of accessibility and mobile testing.
  • Test emails in all browsers
  • Test emails at different mobile clients (devices)
  • Test emails for accessibility issues
  • Test emails for any content display issues: cropping, overlapping etc.
  • We are able to use litmus for accessibility
  • In our organization users are trying to create their own checklist to utilize Litmus
  • Adding new clients to test list
  • For testers to take full page screenshots while using litmus clients: Desktop and mobile
  • Share the checklists with team members
  • Use "builder" to get insights of development
I will always like to continue using Litmus because of the features it offers. Always very easy to use and excellent results in terms of testing emails.
Yes
It replaced BrowserStack because more options for testing are offered by Litmus when compared to BrowserStack. It covers mobile and accessibility testing too along with browser testing.
  • Price
  • Product Features
  • Product Usability
  • Analyst Reports
Product feature is the most important factor in my decision to use Litmus because it covers almost all testing requirements when doing any new emails or campaigns for our bank.
I would evaluate it more on the basis of aceesibilty testing features because this is the new requirement our bank has to accomplish for all new developments.
  • Implemented in-house
Yes
Marketing team took the intiative and then it rolled out to other departments to Developers and Testers.
Change management was a small part of the implementation and was well-handled
  • To give access to all team members was an issue.
Atleat one members in every team should have access to it and should be able to integrate it when required.
  • in-person training
It was very informative one on one session for me. I was able to use Litmus without any issues.
It has all the required information.
It depends on person to person and their learning styles.
It is just right because it is not too complex.
Just use the latest versions of the software to best utilize it.
No - we have not done any customization to the interface
No - we have not done any custom code
Not any
No
When Litmus was upgraded to a new vesion and I was not quite sure to use all of the features, I got a good support for my question from the support team.
  • Use the checklist
  • Use available mobile and desktop clients
  • Use the first overview provided by Litmus
  • Nothing is very difficult in terms of using this software
Yes, but I don't use it
I am a very satisfied customer hence giving this rating to Litmus. It helps in keeping my work flawless.
I rarely encounter any issues like that.
  • Siverpop
  • JIRA
  • File import/export
It could be more user-friendly when integrating with other systems.










Never had any issue :)
Price
More frequent updated versions
Yes
It went smooth overall.
  • More seamless features
  • Checklist is a good option to use
  • More clients to test
No
No
Return to navigation