Skip to main content
TrustRadius
Litmus

Litmus

Overview

What is Litmus?

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.

Read more
Recent Reviews

Litmus is great

10 out of 10
March 25, 2024
Incentivized
I use Litmus to send my emails round to my team for feedback. This is great as they can comment and see others comments. I then use Litmus …
Continue reading

Litmus review.

6 out of 10
February 15, 2024
Incentivized
We use Litmus to ensure that our emails render properly across all mailbox providers, mobile and tablet devices, and desktop screens. With …
Continue reading

Litmus is my hero

9 out of 10
February 05, 2024
Incentivized
Our team of developers uses Litmus to preview our email templates to determine how they will render in various email clients. It's also …
Continue reading

Litmus in Marketing

9 out of 10
February 03, 2024
Incentivized
We primarily only use Litmus to test the deliverability of our marketing emails. They do a great job identifying what is wrong and what …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Mobile optimization (289)
    9.2
    92%
  • Email Previews (284)
    9.1
    91%
  • Spam Testing (212)
    8.1
    81%
  • URL Validation (210)
    7.9
    79%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.litmus.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

5.2
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.8
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.3
Avg 8.5
Return to navigation

Product Details

What is Litmus?

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.


Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals, including 80% of the Fortune 100, are users of their platform. And the company boasts a customer satisfaction rating of 98%.

Litmus Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting

Reporting & Analytics Features

  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Spam Testing
  • Supported: Email Previews
  • Supported: Assign Reviewers
  • Supported: Email Version Control
  • Supported: Task Lists
  • Supported: Review Status Updates

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

Litmus Videos

Litmus Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.

Litmus starts at $99.

Email on Acid, Everest (Return Path + 250ok), and Movable Ink are common alternatives for Litmus.

Reviewers rate Mobile optimization highest, with a score of 9.2.

The most common users of Litmus are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(491)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Since we are sending a large volume of emails, we have to test them across many browsers and providers to be consistent. Litmus is used every time we need to send such campaign, in order to nake sure that the user gets the email as intended in the first place.
  • Testing emails for consistency
  • Tracking the opens of emails
  • Adding latest devices
  • Articles for possible bugs and workarounds
Litmus is the software that any company that sends email needs to make sure their emails are sent as expected, across the whole internet ecosystem
Email & Online Marketing (1)
90%
9.0
Mobile optimization
90%
9.0
Reporting & Analytics (1)
80%
8.0
Standard reports
80%
8.0
Pre-Send Testing (2)
95%
9.5
Link Tracking
90%
9.0
Email Previews
100%
10.0
  • Time saved not needing to manually test emails
  • Shorter email review cycles
  • Great device analytics and reports
We are now able to test better our emails and have a knowledge of what is working for emails or not
We havent used Litmus Proof as there is only one person responsible for emails
2
They are email specialists/developers
2
Front end developers
  • email testing
  • email tracking
  • reports
  • Enhance the reports we have already produced with Salesforce
  • Get some valuable reports out of Litmus
It offers me anything i would expect from such a product
No
  • Product Reputation
I would first try all all the available similar services and I would have created a really "difficult" email template to test their capabilities, test if they provide similar results to actual devices
  • Implemented in-house
No
Change management was minimal
  • Define the email providers and devices
  • Learn how to use tracking code
Fairly easy to implement, you don't need to be expert
  • Online Training
  • No Training
If you have some front end development knowledge, especially about building emails, its easy
No, we did not
No
No, we didnt have need for support so far
  • Preview an email
  • Get emails reports with tracking code
  • Explanation of creating and using tracking code
It is fairly easy to use, and the build wizard is comprehensive
Sometimes, loading the results of testing seems laggy
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Litmus is being used in Tangerine by Developers and Software testers. It is used to check the emails in development on various desktop and mobile clients. Also, we use it to test on various mail platforms like Gmail, Outlook, Hotmail, etc. Testing team use it for all new developments to be tested in different browsers.
  • Browser testing is possible on Litmus.
  • Mobile testing can be done on various devices and modes.
  • Issues like cropping of images and content can be captured
  • Emails in development can be tested efficiently on different platforms before sending to production.
  • It could be better if links can be tested in Litmus.
  • Functionalities cannot be tested on Litmus.
  • Litmus is restricted to test display: UI only.
Litmus is well suited to do mobile and browser testing.
Litmus is perfect to test emails.
Litmus is not appropriate to test functionalities and any CTAs.
Email & Online Marketing (3)
90%
9.0
Ability to test dynamic content
80%
8.0
Mobile optimization
90%
9.0
Email deliverability reporting
100%
10.0
Reporting & Analytics (2)
80%
8.0
Standard reports
80%
8.0
Custom reports
80%
8.0
Pre-Send Testing (4)
87.5%
8.8
URL Validation
100%
10.0
Link Tracking
70%
7.0
Spam Testing
80%
8.0
Email Previews
100%
10.0
  • Saves a lot of time in mobile testing
  • Provides good value for money when utilized to full extent.
  • Saves resources in defect capturing.
  • AT&T Managed Threat Detection and Response
Litmus provides full capacity for testing without any additional software requirements. We can test and develop emails using it and take screensots for sign-offs.
Litmus has contributed well in developing all marketing emails being sent out by our bank. It also helps by providing a checklist and accessibility issues.
As a tester, I am using a checklist to drive my testing and enter issues accordingly. As a team, we review and solve the issues for the required fixes.
Litmus is better than BrowserStack. BrowserStack has limited features when compared to Litmus.
1000
Development teams including developers and designers.
Marketing teams.
Quality Assurance teams including manual and automation testers
The basic knowledge about mobile and desktop clients is required to use litmus. Testers should know how to use litmus with a screenshot capture tool to enter any defects. Developers and QA team should have knowledge of accessibility and mobile testing.
  • Test emails in all browsers
  • Test emails at different mobile clients (devices)
  • Test emails for accessibility issues
  • Test emails for any content display issues: cropping, overlapping etc.
  • We are able to use litmus for accessibility
  • In our organization users are trying to create their own checklist to utilize Litmus
  • Adding new clients to test list
  • For testers to take full page screenshots while using litmus clients: Desktop and mobile
  • Share the checklists with team members
  • Use "builder" to get insights of development
I will always like to continue using Litmus because of the features it offers. Always very easy to use and excellent results in terms of testing emails.
Yes
It replaced BrowserStack because more options for testing are offered by Litmus when compared to BrowserStack. It covers mobile and accessibility testing too along with browser testing.
  • Price
  • Product Features
  • Product Usability
  • Analyst Reports
Product feature is the most important factor in my decision to use Litmus because it covers almost all testing requirements when doing any new emails or campaigns for our bank.
I would evaluate it more on the basis of aceesibilty testing features because this is the new requirement our bank has to accomplish for all new developments.
  • Implemented in-house
Yes
Marketing team took the intiative and then it rolled out to other departments to Developers and Testers.
Change management was a small part of the implementation and was well-handled
  • To give access to all team members was an issue.
Atleat one members in every team should have access to it and should be able to integrate it when required.
  • in-person training
It was very informative one on one session for me. I was able to use Litmus without any issues.
It has all the required information.
It depends on person to person and their learning styles.
It is just right because it is not too complex.
Just use the latest versions of the software to best utilize it.
No - we have not done any customization to the interface
No - we have not done any custom code
Not any
No
When Litmus was upgraded to a new vesion and I was not quite sure to use all of the features, I got a good support for my question from the support team.
  • Use the checklist
  • Use available mobile and desktop clients
  • Use the first overview provided by Litmus
  • Nothing is very difficult in terms of using this software
Yes, but I don't use it
I am a very satisfied customer hence giving this rating to Litmus. It helps in keeping my work flawless.
I rarely encounter any issues like that.
  • Siverpop
  • JIRA
  • File import/export
It could be more user-friendly when integrating with other systems.










Never had any issue :)
Price
More frequent updated versions
Yes
It went smooth overall.
  • More seamless features
  • Checklist is a good option to use
  • More clients to test
No
No
Return to navigation