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Litmus

Litmus

Overview

What is Litmus?

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.

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Learn from top reviewers

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

1 video

Litmus Review: Litmus Provides Tracking To Allow Companies To Survey The Success Of Campaigns
03:48
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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.litmus.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

5.1
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.7
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8
Avg 8.2
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Product Details

What is Litmus?

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.


Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals are users of their platform. And the company boasts a customer satisfaction rating of 98%.

Litmus Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting

Reporting & Analytics Features

  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Spam Testing
  • Supported: Email Previews
  • Supported: Assign Reviewers
  • Supported: Email Version Control
  • Supported: Task Lists
  • Supported: Review Status Updates

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

Litmus Videos

Litmus Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.

Litmus starts at $99.

Email on Acid, Everest (Return Path + 250ok), and Movable Ink are common alternatives for Litmus.

Reviewers rate Email Previews highest, with a score of 9.1.

The most common users of Litmus are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(529)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Impressive Capabilities: Users consistently appreciate Litmus for its extensive email testing capabilities, ensuring that emails are correctly displayed across a wide range of clients and devices.

Innovative: The innovative features and interactivity options provided by Litmus' Personalize builder enable the creation of engaging and dynamic email content.

Support: Customers value the platform's support team for their helpful and responsive communication, especially in promptly resolving any issues related to the Personalize tool.

Reliable: Litmus stands out for its reliability, allowing global teams seamless access to emails at any time. With Litmus, users benefit from comprehensive testing tools, personalized content creation options, and excellent customer support services.

Cumbersome Interface and Slow Rendering: Users have found the Litmus preview interface to be cumbersome and slow, affecting the accuracy of email rendering across various devices and clients. This has led to frustration among users trying to ensure their emails display correctly on different platforms.

Lack of Integration with ESPs and CRM Systems: Some users have noted a lack of integration with Email Service Providers like Marketo, along with a desire for better connections to CRM systems, impacting workflow efficiency. The absence of seamless integration hinders smooth operations for users who rely on these platforms.

Confusion Over Subscription Features and Pricing: Reviewers have reported confusion regarding what features are included at different subscription levels, especially concerning the removal of proofing features for lower-tier plans. This lack of clarity has caused uncertainty for users in understanding the value they receive at each pricing tier.

Reviews

(1-7 of 7)

Litmus - transforming QA for our agency.

Rating: 10 out of 10
October 01, 2024
Vetted Review
Verified User
Litmus
2 years of experience
I’d rate Litmus’s performance a 7. While pages generally load quickly and reports are generated in a reasonable timeframe, there are occasional slowdowns, especially when working with more complex reports or integrations. The platform can sometimes lag when connected to other software, which affects overall efficiency. Improving speed and performance consistency would elevate my rating.

A must have for email testing today

Rating: 9 out of 10
November 11, 2022
Vetted Review
Verified User
Litmus
2 years of experience
Sometimes, loading the results of testing seems laggy

Highly Recommend Utilizing Litmus!

Rating: 9 out of 10
April 22, 2022
Vetted Review
Verified User
Litmus
2 years of experience
Everything loads fast, things are easy to see and access, and all works well! I don't have it fully integrated into other platforms, but I'm sure it works well.

Get on the Litmus bus

Rating: 10 out of 10
September 24, 2021
Vetted Review
Verified User
Litmus
3 years of experience
I have had no issues with page load times or anything like that.

Litmus is a great supplement to any tech stack!

Rating: 9 out of 10
September 24, 2021
Vetted Review
Verified User
Litmus
2 years of experience
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost.
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