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Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklist, spam testing and resolution, proofing and feedback sharing, and email analytics.Litmus adds value to both BTB and BTC campaigns for our companyOur team uses Litmus both for BtB promotions for our company and also for our clients. We utilize all of the Litmus features, for a variety of uses. Our Marketing team uses the Litmus integration with Act-On to get device previews for every email marketing message. These device previews have identified some important image sizing issues when there are updates to Act-On's image rendering. Using device previews give us the confidence to use their WYSIWYG editor with confidence, saving hours of coding each week. Our email services department uses the checklist and spam check features for advising our clients on how to best design emails to their audience.,Device previews of email marketing messages cut down on our email testing time and help our team be more efficient. Analytics: the analytics such as devices used to open an email, and especially the amount of time individuals spend reading an email are very helpful. Spam test: having a 3rd party report that shows spammy content both to our internal marketing and reviews for clients helps add weight to our team's opinions.,A drag and drop editor for creating emails would be a total game changer for Litmus. I would love to see click activity on emails. Integration with ESPs to append Litmus stats to regular email reporting.,10,Positive: Litmus has replaced our ad-hoc, random device previews. Litmus provides a clear result for the opinions of our staff. They are our backup, or expert to help us improve. Litmus has helped me identify setup requirements that our team had missed.,Email on Acid and 250ok Inbox,250,000 to 1 million,Both,Act-On Software, Mailchimp, Marketo, Atlassian Confluence, Trello, Basecamp,Email previews Device testing,Spam testing using some email systems is clunky.,10
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Litmus
24 Ratings
Score 8.8 out of 101
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Litmus Reviews

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Litmus
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101
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Yosa Addiss profile photo
May 17, 2019

Review: "Litmus adds value to both BTB and BTC campaigns for our company"

Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

10
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Read Yosa Addiss's full review

Feature Scorecard Summary

WYSIWYG email editor (7)
7.5
Dynamic content (3)
4.3
Ability to test dynamic content (3)
4.3
Landing pages (1)
7
A/B testing (3)
6.7
Mobile optimization (11)
8.9
Email deliverability (11)
8.7
Dashboards (6)
9.3
Standard reports (10)
8.2
Custom reports (2)
7.0

About Litmus

Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklist, spam testing and resolution, proofing and feedback sharing, and email analytics.
Categories:  Email Marketing

Litmus Technical Details

Operating Systems: Unspecified
Mobile Application:No