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Litmus

Litmus

Overview

What is Litmus?

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.

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Recent Reviews

Litmus is great

10 out of 10
March 25, 2024
Incentivized
I use Litmus to send my emails round to my team for feedback. This is great as they can comment and see others comments. I then use Litmus …
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Litmus review.

6 out of 10
February 15, 2024
Incentivized
We use Litmus to ensure that our emails render properly across all mailbox providers, mobile and tablet devices, and desktop screens. With …
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Litmus is my hero

9 out of 10
February 05, 2024
Incentivized
Our team of developers uses Litmus to preview our email templates to determine how they will render in various email clients. It's also …
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Litmus in Marketing

9 out of 10
February 03, 2024
Incentivized
We primarily only use Litmus to test the deliverability of our marketing emails. They do a great job identifying what is wrong and what …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Mobile optimization (289)
    9.2
    92%
  • Email Previews (284)
    9.1
    91%
  • Spam Testing (212)
    8.1
    81%
  • URL Validation (210)
    7.9
    79%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.litmus.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

5.2
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.8
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.3
Avg 8.5
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Product Details

What is Litmus?

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.


Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals, including 80% of the Fortune 100, are users of their platform. And the company boasts a customer satisfaction rating of 98%.

Litmus Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting

Reporting & Analytics Features

  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Spam Testing
  • Supported: Email Previews
  • Supported: Assign Reviewers
  • Supported: Email Version Control
  • Supported: Task Lists
  • Supported: Review Status Updates

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

Litmus Videos

Litmus Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.

Litmus starts at $99.

Email on Acid, Everest (Return Path + 250ok), and Movable Ink are common alternatives for Litmus.

Reviewers rate Mobile optimization highest, with a score of 9.2.

The most common users of Litmus are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(491)

Attribute Ratings

Reviews

(1-25 of 309)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
My team uses Litmus to proof our emails prior to launch. We appreciate being able to review the numerous platform and device combinations in addition to accessibility checks. They platform needs a little work with it's integration to Marketo, which I believe are in the works. The two major integration issues are the links are not given enough time to render from the Marketo link to its actual address, and the report tagging variable is not ideal forcing the creation of unique tags per email in a campaign series. Our account reps have been stellar and are readily available to address questions and new ideas.
February 19, 2024

A must have email tool.

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Litmus helps BookBaby ensure our emails look good and work properly on different email apps and devices. We send various emails like newsletters, promos, and welcome email series, so it's important that everything looks right on platforms like Gmail, Outlook, and mobile. Litmus also gives BookBaby info about how well their emails are doing and validates the email addresses. With this tool we can see things like how many people open our emails, click on links, and make purchases. This helps us make improvements for future emails, testing templates, designs, and copy.
February 15, 2024

Litmus review.

Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Litmus to ensure that our emails render properly across all mailbox providers, mobile and tablet devices, and desktop screens. With that, we are able to easily edit the HTML if the email needs an edit or two. Additionally, it is very helpful to see how subject lines and preheader texts render on each mobile device and app. It's so helpful to be able to see all views in one spot.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Emails play an important part of the business. Our team use Litmus on a daily basis to preview our email rendering on various devices, to check alt text as well as to track changes on recurring emails with Litmus Guardian. Litmus helps us ensure standardization, consistency and excellency across all of our emails. The platform is also quite user friendly and allows us to share the preview links to external partners, allowing ease in cross-functional collaboration in email development.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Litmus to check that my emails are rendering correctly in all browsers and on all devices. Additionally, I use Litmus to edit the template code and confirm that my changes have not broken anything. Litmus addresses being able to test emails on devices that my team does not use but that our customers will still receive emails on. I use Litmus anytime I am altering an email template and also periodically to test that current templates have not broken due to system updates.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Litmus for email tracking and analytics. As well as testing possible new features to make our emails stand out above the rest. To make sure they meet accessibility standards as well as be readable in a variety of different desktop and mobile email clients, whether it be a dedicated app or through the web.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it to preview emails built in our platform. This allows us to test how emails render across multiple email clients in one tidy area in Litmus. It's been invaluable in perfecting our email campaigns to display properly across all email clients. The link testing feature has also been a great tool to easily check to make sure all links are working as they should. Highly recommend this product for any level of email marketer.
February 05, 2024

Litmus Email review

Alan Bradford | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Litmus as the final QA and approval tool for final emails. These emails require stakeholder sign off for content, creative and content sign off and technical sign off. This occurs after emails are fully code complete by our agency partners. Any suggested changes are tracked, checked off, and logged before send the email to production.
February 05, 2024

Litmus is my hero

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our team of developers uses Litmus to preview our email templates to determine how they will render in various email clients. It's also helpful for us to see how our message comes across in dark mode, both in iOS and in Android, mobile or desktop, as well as accessibility best practices.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Litmus to facilitate email tracking, as well as using some of its experimental features in future emails to see if people interact with them more. We also use Litmus to test and help identify any issues that arise in different email clients, and work to mitigate said issues, that way making sure that all users can have the best email experience, whether on mobile or desktop.
February 05, 2024

My experience with Litmus

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Litmus to check the visualization of the emails (and their different versions) that we sent to our customers. It helps us understand if there are some modules that are not showing properly or if a mail system has different requirements that our email must comply. Our main goal is to standardize the content of the email across different mail systems.
February 03, 2024

Litmus in Marketing

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We primarily only use Litmus to test the deliverability of our marketing emails. They do a great job identifying what is wrong and what needs to be done to fix those mistakes. Although sometimes the suggestions can be vague. They have a great support team that can assist, which I have used multiple times.
February 01, 2024

Litmus- Good

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Currently, we utilize Litmus primarily for email development testing. It has seamlessly integrated into our workflow and has proven to be reliable given our current workload. We're excited about exploring additional features within the program as it offers robust resources and tools that extend beyond our current business requirements.
January 26, 2024

Litmus Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We design emails and Litmus helps us know how the email will look on different mail clients. We primarily use litmus for is checking our html on Outlook and Gmail since they can render differently than we expect
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In our organization, Litmus plays a pivotal role in the final quality assurance and testing phases of our email marketing campaigns. It efficiently addresses business challenges by offering a streamlined, quick, and reliable solution, ensuring that our email content functions seamlessly across diverse Email Service Providers (ESPs). Previously encountering clunkiness with other programs, Litmus has proven invaluable in expediting our testing process, providing comprehensive checks for elements like images, links, and responsive design. Its user-friendly interface and ability to preview emails on different devices contribute to a smoother workflow, ultimately enhancing the visual consistency and effectiveness of our campaigns. Litmus has become an indispensable tool, allowing us to meet tight deadlines and deliver a consistently positive user experience across various ESPs.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Litmus is our main email verification QA platform. With Litmus we are able to quickly QA our emails across 35+ email clients and devices. Litmus provides a quick checklist and recommendation on how we can improve our email layout and deliverability. We can easily customize our default client list to add or remove selections in the settings tab at any time. Also, we gather and review key performance metrics such as engagement time (read, skim, glance), dark mode usage such using Litmus Analytics.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Litmus is vital for testing and reviewing our emails and marketing sends as they will appear in various email clients. It takes the guesswork out of how an email will look across multiple devices and screens.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I work for an email marketing company, and email coding can be read differently depending on the email client and device it is received on. Litmus helps us and the customer to be able to verify that the email will display correctly and professionally across all the devices and email clients that it is sent to.
Flavio Mauri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Litmus is well integrated with our platform of choice, Salesforce. That makes it very easy to use. The tests also render pretty quick most times, so that's also great, we can iterate quickly. We had representatives guiding us with some ad-hoc training, which was helpful. Must admit we use it to its most basic functionality, only a couple times we used the website which offers more functionalities.

The negative thing I've found is that it doesn't seem we can decide ourselves what platforms to render, so there's lot of repetition and some cases missing. Not sure if is up to managers to adjust or some setting I haven't found.
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