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Litmus from Validity

Litmus from Validity

Overview

What is Litmus from Validity?

Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It's also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.

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Learn from top reviewers

Video Reviews

1 video

Litmus Review: Litmus Provides Tracking To Allow Companies To Survey The Success Of Campaigns
03:48
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Pricing

View all pricing

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.litmus.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

5.1
Avg 8.0

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.7
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.5
Avg 8.0
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Product Details

What is Litmus from Validity?

Litmus, from Validity, is an email marketing platform used to create emails for subscribers. Originally created to provide marketers with better email testing tools, Litmus’ capabilities now support every part of the email creation process, including building, personalizing, monitoring, and analyzing sends.

Litmus' value is discovered by:

Email developers and designers, who can build and store templates in Litmus to speed up the email creation process—and empower team members without coding skills to create on-brand emails. Litmus brings the email workflow into a single platform, saving time and limiting room for error.

Email marketers, who use Litmus to connect with their subscribers via personalized dynamic email content. Litmus’ thorough email testing provides peace of mind that every email lands in the inbox—not spam—and alerts you to unexpected changes 24/7 that may affect deliverability.

Litmus’ ESP integrations—including Salesforce Marketing Cloud, HubSpot, and Marketo—help to eliminate manual work and boost team collaboration. Litmus fits into any existing tech stack with little to no setup required.


Litmus from Validity Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting

Reporting & Analytics Features

  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Spam Testing
  • Supported: Email Previews
  • Supported: Assign Reviewers
  • Supported: Email Version Control
  • Supported: Task Lists
  • Supported: Review Status Updates

Litmus from Validity Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

Litmus from Validity Videos

Litmus from Validity Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It's also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.

Litmus from Validity starts at $99.

Email on Acid, Everest (Return Path + 250ok), and Movable Ink are common alternatives for Litmus from Validity.

Reviewers rate Email Previews highest, with a score of 9.3.

The most common users of Litmus from Validity are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 355)

Litmus: Essential Tool for Perfecting Email Campaigns and Boosting Engagement.

Rating: 9 out of 10
March 06, 2025
MB
Vetted Review
Verified User
Litmus from Validity
3 years of experience
Verified on LinkedIn
  • The AQ and Approval Process is very seamless. We have a brand team of 20 people, and there are mostly five emails being deployed every day across 3 Hotels and 30 restaurants.
  • The Preview of the email template on all devices, ranging from mobile phones to laptops and iPads, which we can also check based on ISPs like Gmail, Outlook, and AOL, is a very good feature that we use for each email.
  • The Analytics tools we use for each email to create a tracking link to insert into our email for a send is a great feature. It helps us to see the email performance based on ISP clients.
  • For every edits, we receive an email on our inbox, which is very helpful.
Cons
  • Sometime, I feel like its slow to use. Speed is something which can be helpful.
  • AI feature. It will be beneficial for us if there is an AI feature for content updates. It can improve the subject line and content based on the performance of our past emails.
  • If it can provide more ideas on CRM based on industry standards, like I work in hospitality, and if it can share data and any new initiative for hospitality CRM, it might be useful for us to consider.

Easy Intuitive and Insightful

Rating: 9 out of 10
April 09, 2025
AL
Vetted Review
Verified User
Litmus from Validity
1 year of experience
  • Email client tracking
  • Engagement rate
  • Running email previews / QA
Cons
  • Not all links are broken in the monitoring

LitmOSSSS

Rating: 8 out of 10
March 06, 2025
DM
Vetted Review
Verified User
Litmus from Validity
6 years of experience
  • Testing for more than 90 different email clients and devices
  • Responsive Design Testing
  • HTML Code Editing
  • Render Performance Insights
Cons
  • Best Practices for ADA Compliance
  • Analysis sometimes too specific
  • Better dashboards

We Love Litmus!

Rating: 10 out of 10
December 16, 2024
LJ
Vetted Review
Verified User
Litmus from Validity
4 years of experience
  • The code editor is fantastic and easy to use
  • It is very quick and simple to view how your email renders on different services
  • Litmus is very intuitive to use
Cons
  • Honestly I have no complaints

10/10 would recommend

Rating: 10 out of 10
December 16, 2024
CT
Vetted Review
Verified User
Litmus from Validity
7 years of experience
  • UX
  • Email rendering
  • Ease of use
Cons
  • Load times of emails
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