Overview
What is Litmus from Validity?
Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It's also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.
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How Litmus from Validity Differs From Its Competitors
Video Reviews
1 video
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Features
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Litmus from Validity?
Litmus, from Validity, is an email marketing platform used to create emails for subscribers. Originally created to provide marketers with better email testing tools, Litmus’ capabilities now support every part of the email creation process, including building, personalizing, monitoring, and analyzing sends.
Litmus' value is discovered by:
Email developers and designers, who can build and store templates in Litmus to speed up the email creation process—and empower team members without coding skills to create on-brand emails. Litmus brings the email workflow into a single platform, saving time and limiting room for error.
Email marketers, who use Litmus to connect with their subscribers via personalized dynamic email content. Litmus’ thorough email testing provides peace of mind that every email lands in the inbox—not spam—and alerts you to unexpected changes 24/7 that may affect deliverability.
Litmus’ ESP integrations—including Salesforce Marketing Cloud, HubSpot, and Marketo—help to eliminate manual work and boost team collaboration. Litmus fits into any existing tech stack with little to no setup required.
Litmus from Validity Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
- Supported: Email Version Control
- Supported: Task Lists
- Supported: Review Status Updates
Litmus from Validity Screenshots
Litmus from Validity Videos
Litmus from Validity Competitors
Litmus from Validity Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
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Reviews From Top Reviewers
Litmus: Essential Tool for Perfecting Email Campaigns and Boosting Engagement.
- The AQ and Approval Process is very seamless. We have a brand team of 20 people, and there are mostly five emails being deployed every day across 3 Hotels and 30 restaurants.
- The Preview of the email template on all devices, ranging from mobile phones to laptops and iPads, which we can also check based on ISPs like Gmail, Outlook, and AOL, is a very good feature that we use for each email.
- The Analytics tools we use for each email to create a tracking link to insert into our email for a send is a great feature. It helps us to see the email performance based on ISP clients.
- For every edits, we receive an email on our inbox, which is very helpful.
Cons
- Sometime, I feel like its slow to use. Speed is something which can be helpful.
- AI feature. It will be beneficial for us if there is an AI feature for content updates. It can improve the subject line and content based on the performance of our past emails.
- If it can provide more ideas on CRM based on industry standards, like I work in hospitality, and if it can share data and any new initiative for hospitality CRM, it might be useful for us to consider.
Easy Intuitive and Insightful
- Email client tracking
- Engagement rate
- Running email previews / QA
Cons
- Not all links are broken in the monitoring
LitmOSSSS
- Testing for more than 90 different email clients and devices
- Responsive Design Testing
- HTML Code Editing
- Render Performance Insights
Cons
- Best Practices for ADA Compliance
- Analysis sometimes too specific
- Better dashboards
We Love Litmus!
- The code editor is fantastic and easy to use
- It is very quick and simple to view how your email renders on different services
- Litmus is very intuitive to use
Cons
- Honestly I have no complaints
10/10 would recommend
- UX
- Email rendering
- Ease of use
Cons
- Load times of emails