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Marigold LiveContent

Marigold LiveContent
Formerly Liveclicker

Overview

What is Marigold LiveContent?

Marigold LiveContent (formerly Liveclicker) is a real-time email personalization solution for B2C marketers. It is used to deliver engaging, personalized messages, simply and at scale. Its integration architecture, partner ecosystem and email expertise aim to help clients execute highly relevant…

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Recent Reviews

TrustRadius Insights

Liveclicker has helped users significantly improve their email campaigns by providing engaging content like videos and interactive …
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Awards

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Pricing

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What is Marigold LiveContent?

Marigold LiveContent (formerly Liveclicker) is a real-time email personalization solution for B2C marketers. It is used to deliver engaging, personalized messages, simply and at scale. Its integration architecture, partner ecosystem and email expertise aim to help clients execute highly relevant…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Product Details

What is Marigold LiveContent?

Marigold LiveContent (formerly Liveclicker) helps brands to amplify engagement, drive clicks, and increase loyalty, by making emails more interactive, personalized, and timely, so customers are moved to action at every moment of engagement.

Users can build engagement with interactive, fun elements that inspire recipients to open and click. Product recommendations, breaking news, and package tracking — updated at the moment of open, help to ensure that messaging is timely and completely relevant.

Marigold LiveContent Competitors

Marigold LiveContent Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Liveclicker has helped users significantly improve their email campaigns by providing engaging content like videos and interactive elements that have led to increased engagement metrics. Users have aligned branding guidelines in their loyalty emails to provide a personalized experience for customers, which has resulted in improved brand awareness and understanding.

The ability to track email engagement directly through features like videos, countdown timers, and live images has been a beneficial feature for users. Liveclicker's weather targeting at a user level has provided real-time information to users, making it easier to push for a perfect day at properties. Additionally, the ability to personalize elements with their own data has kept engagement high.

However, some users have experienced issues with Liveclicker, finding it unusable and needing serious work before achieving objectives. Despite these challenges, the product has proved useful in addressing key business problems such as improving email engagement metrics, building brand awareness and personalizing user experiences.

User-friendly Features: Several reviewers have noted that Liveclicker's features are very user-friendly, making it easy for team members to create engaging and conversion-driving emails with the tool. This results in a seamless experience for users, who appreciate the platform's intuitive design.

Helpful Support: Many users have praised Liveclicker's support team for their helpfulness and fast turnaround time. Additionally, account managers provide valuable ideas and examples to navigate current trends and best practices, which is appreciated by customers.

Interactive Content Creation: The ability to create interactive content has been well-received by several users as it allows them to think more creatively about the emails they send out and improve engagement with subscribers. Being able to customize features for seamless integration with brand styles is also valued by reviewers.

Technical issues: Several users have reported countless technical issues with Liveclicker, including corrupted image files, discrepancies in KPIs and problems with the embedded video tool.

Poor reporting tool: Some reviewers have found the reporting tool inside Liveclicker to be not very useful and prefer using metrics on their ESP instead.

Unclear contract terms: Several users have advised reading the contract carefully as they found it to be unclear. They also recommend negotiating removal of auto-renewal and other unfavorable terms.

Users have made several recommendations for LiveClicker based on their experiences with the tool.

Firstly, many users suggest that LiveClicker is a great tool for companies in the retail space that frequently run promotions. This recommendation indicates that LiveClicker is well-suited for businesses that need to manage and optimize their email marketing campaigns during promotional periods.

Secondly, users recommend LiveClicker to companies looking to elevate their email marketing strategies. This recommendation suggests that LiveClicker offers advanced features that can help businesses take their email campaigns to the next level.

Lastly, users have heard that LiveClicker provides similar features as its competitors but at a more affordable price point. This recommendation indicates that LiveClicker offers good value for money compared to other similar tools in the market.

Overall, users recommend LiveClicker for its suitability for retail businesses running promotions, its advanced features for enhancing email marketing, and its competitive pricing compared to other options available.

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