TrustRadius Insights
User-friendly Dashboard: LiveIntent's dashboard is user-friendly and easy to navigate, with an intuitive reporting system that has been …
Overview
What is LiveIntent?
LiveIntent is a programmatic advertising technology focusing on email channels or email distributed media (e.g. newsletters), from the company of the same name in New York.
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What is LiveIntent?
LiveIntent is a programmatic advertising technology focusing on email channels or email distributed media (e.g. newsletters), from the company of the same name in New York.
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Product Details
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- Tech Details
What is LiveIntent?
LiveIntent Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
User-friendly Dashboard: LiveIntent's dashboard is user-friendly and easy to navigate, with an intuitive reporting system that has been praised by multiple reviewers. It helps in generating a significant amount of incremental revenue and simplifies the process of setting up campaign goals and metrics to optimize any campaign.
Email Monetization: According to several reviewers, LiveIntent's monetization of email is unique because they do not charge for unopened emails like most newsletter ad providers. Instead, users can add email lists for re-messaging campaigns in just a few steps, making it easier to reach their target audience.
Precise Targeting: Reviewers appreciate LiveIntent's robust options for targeting that efficiently hit CPAs while providing good advice for running campaigns. The addition of third-party data allows for more precise targeting, resulting in better engagement rates with brands.
Limited targeting abilities: Some users have expressed disappointment with LiveIntent's limited targeting capabilities. They feel that there is a lack of customization options without involving the support team, which can be frustrating for those who want more control over their campaigns.
Poor customer support: Many reviewers have criticized LiveIntent's customer service as being slow, unresponsive, and unhelpful. Users have reported issues with technical problems not being resolved in a timely manner and feeling like the support team does not know what they are talking about.
Weak inventory forecasting and reporting: Several users have noted that LiveIntent's inventory forecasting and reporting tools are weak, and its performance can often be poor. Despite providing access to email ad inventory, some users find it difficult to determine inventory for O&O newsletters or the network, making it challenging to see channel efficiency.
Users have made several recommendations based on their experiences with the product. Firstly, they recommend improving the customer service support system to better facilitate users. Secondly, they suggest requesting a dedicated account representative to support your purchase. Thirdly, users recommend expediting the onboarding process. Furthermore, teaching those handling your account about the company goals is recommended. The platform is considered easy to use and straightforward for self-service. It is also advised to use unique UTM parameters for all campaigns and compare viewable CPM with competitors' open rates. These recommendations aim to enhance the user experience and improve campaign effectiveness.