Name: LivePlatform
Price: 58227 USD
Author: LiveTechnology

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Functional Testing

Kubernetes Monitoring

No-Code Development

Development

K-12 Online Learning

Education

Business Intelligence (BI)

Collaboration

Corporate Social Responsibility (CSR)

Enterprise Content Management

Enterprise Feedback Management

Environmental Health and Safety (EHS)

Enterprise

Accounting

Treasury Management

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Cloud Storage

Configuration Management

Database-as-a-Service (DBaaS)

Disk Cloning

Fraud Detection

Function as a Service (FaaS)

Integration Platform as a Service (iPaaS)

Managed Hosting

Mobile Device Management (MDM)

Network Performance Monitoring

Object Storage

SIP Trunking

Scale-Out Storage

Security Analytics

Server Virtualization

Service Desk Outsourcing

Software Composition Analysis (SCA)

Vendor Risk Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Content Management

Customer Advocacy

Customer Experience Management

Customer Journey Mapping

Customer Success

Digital Content Creation

Email Marketing

Influencer Marketing

Marketing Automation

Product Intelligence

Social Media Management

Survey & Forms Building

Usability Testing

Web Analytics

Marketing

Project Management

Professional Services

Call Recording

Customer Onboarding

Customer Relationship Management (CRM)

Sales

Cloud-Native Application Protection Platforms

Identity Threat Detection & Response Software

Security

Apparel

Internet of Medical Things

Medical Scheduling

Population Health Management

Restaurant POS

Retail Analytics

Simulation

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Azurepath

Azurepath, LLC.

Webtrends Social

Webtrends

QuickMeasure OnScreen

Tally Systems

ProphetLine for Windows

ProphetLine

Help.com

Distribion

Distribion, Inc.

CoffeeCup Responsive Email Designer

CoffeeCup Software, Inc.

SAP Business Rules Management

Trackur

Cisco Virtualization Experience Infrastructure

Cisco

LivePlatform, developed by LiveTechnology, is a solution designed to assist large enterprises in gathering and collecting data from their networking of entities. According to the vendor, this platform enables brands to produce and distribute information, branded collateral, and automate marketing processes while aiming to ensure that all outbound communications, marketing, and advertising are on-brand and legally compliant. LivePlatform caters to the needs of marketing professionals, brand managers, advertising agencies, and businesses in the retail industry and franchise sector.

## Key Features

**LiveConnect**: According to the vendor, LiveConnect acts as a data/content bridge, connecting any web source (API or web crawler) and import/export process to LiveObject/LiveServer. It aims to create a single view of data from multiple diverse sources.

**LiveObject**: The vendor claims that LiveObject is an object-oriented database that allows non-technical individuals to set up and manage simple or complex taxonomies. It is said to provide a hierarchical database of clouds and items to store and manage structured and unstructured data.

**LiveAsset**: The vendor states that LiveAsset can turn data and content into usable assets by rendering enterprise content into digital assets of every file type and channel. It aims to ensure brand and legal compliance while being resizable and situationally aware to fit the available space and target recipient or audience.

**LiveServer**: According to the vendor, LiveServer utilizes an object-based programming language (LSML) with a full VM compiler to deliver and distribute content online, via email, and through devices. It is claimed to allow customization of data-driven recipient emails on a scalable number of servers.

**Asset Library**: The vendor claims that Asset Library is a centralized repository for storing and managing assets, providing easy access to branded collateral and marketing materials. It aims to ensure that all outbound communications, marketing, and advertising are on-brand and legally compliant.

**Personalized Asset Libraries for Entities**: According to the vendor, this feature provides personalized asset libraries for different entities within an organization, enabling them to access and manage their specific branded assets. It aims to ensure consistency and compliance across different entities.

**Logo and Signage Builder**: The vendor states that Logo and Signage Builder allows users to create and customize logos and signage using a user-friendly interface, aiming to ensure brand consistency across marketing materials.

**Content Management**: According to the vendor, this feature manages and organizes content within the platform, enabling efficient content creation, editing, and publishing. It aims to ensure that content is up-to-date and easily accessible.

**Marketing Materials Builder**: The vendor claims that Marketing Materials Builder enables the creation and customization of marketing materials using templates and design tools for branded collateral. It is said to streamline the process of creating marketing materials.

**Campaign Management and Execution**: According to the vendor, this feature manages and executes marketing campaigns within the platform, allowing users to plan, schedule, and track campaign activities. It aims to provide insights and analytics to measure campaign effectiveness.

Basic

LoopFuse (discontinued)

SimplyCast is a customer flow communication platform that combines marketing automation, inbound marketing and interactive communication. The software enables clients to personalize messaging at the right time no matter who their audience is. SimplyCast caters to SMBs as well as enterprise clients. It also provides solutions for industries such as emergency response, automotive and marketing agencies.

SimplyCast

LivePlatform

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

LiveTechnology

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

LivePlatform

Overview

What is LivePlatform?