LiveRamp

LiveRamp is a versatile platform that helps users solve a range of marketing challenges. Users report being able to upload 1st party data for partners to access, which secures more OPM$ and drives effective marketing campaigns. With the decline in privacy regulations, LiveRamp becomes even more valuable as it allows users to regain reach against targeted audiences on paid social and programmatic platforms. The platform's ability to store, segment, and sync audiences to ad platforms ensures effective targeting. One key benefit is the ease with which users can configure, link, and integrate CRM and Salesforce data to increase business relations and gain a wider audience. Additionally, LiveRamp assists users in tracking campaigns without cookies, thus solving the problem of declining tracking due to user opt-outs. It also serves as valuable CRM input for turnkey demand side platforms.

Another crucial aspect of LiveRamp is its capability for 3rd party data targeting on Linear and Streaming platforms. This feature allows users to monetize their data in places they couldn't reach on their own. Financial services firms have found value in turning proprietary data into actionable campaign analytics while personalizing websites and media campaigns. Additionally, LiveRamp helps connect directly to various DSPs, enabling precise targeting of the right consumers for marketing campaigns. Users have expressed satisfaction with how LiveRamp solves the problem of cookieless targeting and facilitates the distribution of CRM data without the need for a traditional DMP.

Using LiveRamp has led many users to gain a better understanding of the impact of their first-party data on paid media for more efficient investments. Healthcare providers have successfully leveraged the platform's capabilities to convert anonymous digital audiences into platform IDs for better advertising targeting. In fact, LiveRamp offers anonymization features that allow users to maintain privacy while still benefiting from 1:1 targeting. The platform's secure and reliable data sharing with vendors is highly regarded by users, as it ensures data integrity while preventing the need to hand over original data files. Furthermore, LiveRamp simplifies the process of combining and cleansing data sets across platforms, leading to better overall performance and value for clients' digital ad campaigns.

Overall, LiveRamp is an essential tool for audience targeting in a variety of marketing campaigns. Its value extends beyond targeting alone, as it aids in data matching, look-alike modeling, and onboarding CRM data for targeting. Another key advantage of LiveRamp is its ability to segment data and build look-alike models for audience targeting. This level of granularity allows marketers to reach specific segments with tailored messages that resonate with their interests and preferences. Furthermore, LiveRamp enables users to load data from different sources into a unified data lake for analysis and automation, empowering them to make data-driven decisions based on comprehensive insights. With LiveRamp, users can unlock the full potential of their data, deliver personalized and omnichannel customer experiences, and drive better marketing outcomes.