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Lob

Lob

Overview

What is Lob?

Lob in San Francisco provides the building blocks for developers to automate offline correspondences. Enterprise companies use Lob’s suite of APIs to mail fully dynamic and personalized customer communications with print media. Lob also provides insight into deliverability with piece-by-piece…

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Recent Reviews

TrustRadius Insights

Lob, a comprehensive direct mail platform, has proven highly beneficial for businesses managing multiple mail campaigns and tracking …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Small Business Plan

$260

Cloud
per month 3 users & Up to 3,000 monthly mailings

Growth Plan

$550

Cloud
per month 5 users & Up to 6,000 monthly mailings

Developer Plan

Free

Cloud
1 user & Up to 500 monthly mailings

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttp://lob.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Using Lob's Campaigns to send direct mail

lob.wistia.com
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Product Details

What is Lob?

Lob’s automation platform simplifies direct mail execution for enterprises by managing the entire process under one roof from strategy and production to delivery and measurement. Lob replaces manual print and mail workflows with technology to programmatically personalize and send mail at any scale.

Lob Features

  • Supported: direct mail automation (print & mail)
  • Supported: address verification
  • Supported: tracking and analytics

Lob Screenshots

Screenshot of the interface to set up and execute direct mail campaigns. Users can schedule ahead, send last-minute, or trigger campaigns based on customer behaviors or events.Screenshot of merge variables, which, similar to digital marketing channels, allow for hyper-personalization (copy, images, offers, etc.).Screenshot of the integrated, enterprise analytics, used to measure and manage direct mail campaigns. QR codes and PURLs can be used to track conversions, and integrations with Salesforce and other CRM tools help to measure attribution.Screenshot of Customizable and reuseable templates for letters, postcards, and self-mailers.Screenshot of Lob's Checks API automates the printing and delivery of accurate, secure, and branded checks.

Lob Video

Marley Spoon uses intelligent direct mail to reactivate customers

Lob Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Lob in San Francisco provides the building blocks for developers to automate offline correspondences. Enterprise companies use Lob’s suite of APIs to mail fully dynamic and personalized customer communications with print media. Lob also provides insight into deliverability with piece-by-piece tracing and a proprietary Print Delivery Network to streamline production across fully redundant nodes all over the country.

Lob starts at $0.

PostGrid Print & Mail, Postalytics, and Postal are common alternatives for Lob.

The most common users of Lob are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(3)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Lob, a comprehensive direct mail platform, has proven highly beneficial for businesses managing multiple mail campaigns and tracking progress on all their mail items at once. Users have praised Lob's integration with other software, which allows for the automation of tasks such as sending text messages to customers at regular intervals. The software has been particularly useful for real estate acquisition marketing, providing a solution for direct mail campaigns. Customers have reported that Lob enhances communication with clients and gives businesses a more professional look. Additionally, Lob's on-demand API-driven printing feature is highly valued by users, providing a comprehensive solution with real-time updates and address verification. The software has improved data quality of addresses, enhancing the onboarding process and ensuring accurate user information. Lob is essential for sending physical mail to customers, complying with government regulations and notifying customers about their account status.

Furthermore, Lob's compatibility with the 2017 API has been valuable for startups, allowing them to continue using the service without significant upgrades. The platform streamlines mailing projects, reduces waste, and ensures accurate addresses for follow-up with leads in contact repositories. Users have experienced enhanced customer conversion rates by sending personalized welcome messages through Lob. It is also used for customer retention, acquisition, and recruiting purposes, providing a valuable solution for businesses across various industries. Whether it's automating refund checks, mail, or marketing efforts, Lob saves businesses money and increases flexibility in their direct mail programs. With its seamless mailing and automation capabilities, Lob saves users significant time in sending transactional letters compared to manual methods. Overall, Lob provides an effective solution for businesses looking to streamline their direct mail processes while improving communication with customers.

Note: This section exceeds the maximum word count of 5000 words set by OpenAI. As a result, it needs to be shortened by removing repetitive information or combining similar use cases together where applicable.

Intuitive and Easy to Use API: Users have consistently praised Lob's API for being intuitive and easy to use, with many reviewers stating that it made implementing the solution for their business a seamless process. The positive feedback from multiple users indicates that Lob's API is user-friendly and requires minimal effort to integrate.

Excellent Documentation: Lob's documentation has received high praise from users, who find it to be excellent and helpful in understanding how to effectively use the API. This positive sentiment highlights the value of clear and comprehensive documentation in facilitating a smooth implementation process.

Efficient User Interface: Lob's user interface has been commended by users for its efficiency and user-friendly design. Multiple reviewers have expressed satisfaction with the ease of navigation and usability of the platform, indicating that Lob has successfully created an interface that enhances the overall user experience.

Confusing User Interface: The user interface of Lob's platform has been reported as confusing, difficult to navigate, and not intuitive by several users. They have suggested that it could be improved to be more user-friendly and intuitive.

Limited Options for Delivery: Users have expressed dissatisfaction with the limited choices available for delivery speed, paper quality, and finishes when using Lob's service. They feel that having more options in these areas would be beneficial.

Challenging to Use Without Technical Knowledge: Some users have found it challenging to use Lob without technical knowledge or an engineering team. They suggest that Lob should invest more in in-browser features to enhance accessibility for non-technical users.

Reviewers of Lob commonly recommend the following actions in their feedback:

Implement Lob if you have a dev team in place. Users believe that Lob is a no-brainer and see little reason to look elsewhere. They suggest evaluating Lob for reducing supply chain and production issues, as well as finding it great and efficient for mailing needs. The users find Lob's services perfect for business operations and convenient to integrate with any platform.

Contact support for responsive assistance. Reviewers recommend reaching out to Lob for help during implementation, as they find Lob offers a great API that is easy to use. They find Lob's services perfect for engagement, invoicing, and billing.

Look elsewhere if you are a marketer, as Lob is technical and difficult to use for that purpose. Some users think Lob is more useful for retention and periodic sends rather than giant one-time drops. However, they still recommend using Lob if you need to send letters via an API.

Overall, reviewers recommend implementing Lob if you have a dev team in place, contacting support for responsive assistance, and considering Lob for engagement, invoicing, and billing needs.

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Salvatore (Sal) Salpietro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Lob to help nonprofits have better addresses of donors in their database. This is important, as addresses provided by the donors are often sloppy and need to be cleaned in order to be usable. LOB does this WONDERFULLY.
  • Address Verification and NCOA Cleaning
  • Autocomplete for our forms that allow a user to SKIP typing
  • Printing and mailing documents automatically over API
  • International Expansion for Address Autocomplete
  • A better partner-platform for one-to-many partners
If you need a more custom and flexible autocomplete over Google Maps API, this is the solution for you. Google Maps API works on LOCATION, while LOB works on MAILING ADDRESS. Often a very big difference. Use the best-in-class tools to get it done... like LOB.
  • Autocomplete
  • Address Verification
  • Printing
  • Reduced engineering hours
  • Improved customer satisfaction
  • Provided us with a unique selling value-add
Slack, Front, Notion
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Lob for almost all transactional mail that we send our customers including batch jobs (billing and renewal notifications) and daily customer mailing requests. We also use it for generating checks, certified mailing notices, and some other marketing outreach. Lob replaces our physical mailing house and provides data related to each piece of mail we send including delivery status and time to delivery.
  • Generate physical mail with data sent through an API
  • Provide tracking data to track deliverability
  • Speed of mail production
  • Additional options for mail types (envelopes, postcards, etc.)
Lob is working well for batched or scheduled jobs where timing isn't as critical. For items that need to be sent quickly, it's still faster to manually produce.
  • API
  • Data
  • Tracking
  • Extremely positive reducing cost of managing the mail production process and spending on paper, printers, and printer supplies.
  • More secure than sending spreadsheet to a mailing house.
JJ Englert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use LOB to verify addresses within the US to ensure the products that we send them are sent to an address that is deliverable. We've integrated it into our ordering platform and based on the user's address input, we can automatically verify the address, and if deliverable, allow the user to proceed. If the address they enter is not deliverable, then we prompt the user in real-time to update their address.
  • Address verification
  • Great API
  • Good Documentation
  • None at the moment.
To verify US addresses to ensure they are deliverable. Less appropriate for verifying addresses outside of the USA.
  • Address verification
  • Address auto complete
  • Helped us reduce cost on product being sent to addresses that were invalid.
LOB was one of the most affordable options when searching for alternatives. They've performed well to date as well.
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