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LocaliQ

Score8.8 out of 10

79 Reviews and Ratings

What is LocaliQ?

LocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.

Media

the Dash lead management dashboard and engagement center
the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.
LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.
Social ads, based on a business's unique goals and budget.
LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.
the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.

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Top Performing Features

  • Calendaring

    The software helps users maintain a calendar of all marketing activities.

    Category average: 8.5

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 4.5

  • Customizability

    Users can customize their instance with features like custom fields and custom objects.

    Category average: 4.9

Areas for Improvement

  • Lead scoring and grading

    Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

    Category average: 4.9

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 5.5

  • Event/webinar marketing

    Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

    Category average: 7.7

LocaliQ Amazing Customer Support and Reporting

Use Cases and Deployment Scope

LocaliQ manages our website (both UX and SE), our advertising spend for each academy, handles our CRM integrations, and provides excellent reporting and strategic direction. They partner with us to optimize multiple campaigns at 25+ locations

Pros

  • Communication
  • Strategy
  • Reporting

Cons

  • I don't think we fully utilize everything we are paying for - we don't use much of their SEO content creation help for things like blogs because the person they initially had working on that did not grasp our voice.

Return on Investment

  • they have helped optimize our advertising, getting higher quality leads
  • They gave us expertise in areas of digital marketing we did not have as much knowledge
  • they were trusted partners and advisers who we feel like are always looking out for our best interests.

Usability

LocalIQ deserves your consideration

Use Cases and Deployment Scope

LocaliQ has become a trusted partner. They are reliable, knowledgeable and pleasant to work with and really become part of our team. Most importantly, they are very quick to respond when we have any issues and very prompt in helping resolve any issues. We appreciate their focus on our business.

Pros

  • Quality of work product
  • Transparent communication
  • Responsiveness

Cons

  • Quicker dashboard creation
  • Post-campaign billing

Return on Investment

  • Useful insights from our very knowledgeable account manager
  • Transparent reporting through their dashboard
  • Improved conversion rates through their always on optimization

Usability

Be careful about hiring them

Use Cases and Deployment Scope

We hired Local IQ to increase our leads and get us closes for our business through digital marketing, video ads, emails, and mailers.

Cons

  • Tried to take credit for leads and closes that were not theirs
  • Sold us a comprehensive package that failed
  • Negative ROI

Return on Investment

  • Negative ROI on over $30k ad spend
  • VERY FEW tangible leads
  • No true attributable closes

Usability

LocaliQ keeps me in the know!

Use Cases and Deployment Scope

With print moving to the back seat and online marketing being a necessity, we've relied on LocaliQ to provide us with social media advertising, social media posting, search engine optimization, geo fencing, direct marketing and involvement in area contests for the Best Of categories.

Pros

  • Regular communication from my team on the status of projects.
  • Addressing requests in a timely manner
  • Regular meetings to review previous month's analytics and discuss any changes in order to remain relevant.

Cons

  • Recently the portal the provides us leads has been 'improved' and we now have to pay for the information we used to get without cost.

Return on Investment

  • LocaliQ has saved me time as they have taken on the work
  • LocaliQ has allowed me to focus on the areas for which my skills are best suited, and not have to keep up with marketing trends which continually changes
  • On many of the categories that are analyzed monthly, our results seem to consistently be above category standards

Usability

LocaliQ helped use fundraise more money!

Use Cases and Deployment Scope

We used LocaliQ to spread the word about building a new library and inspire donations. We utilized direct mail, email campaigns, website and social media ads.

Pros

  • Ad placement
  • Direct mail
  • Reporting & Analyzing results

Cons

  • Graphic design

Return on Investment

  • Time savings
  • Insights from expert-led services
  • Improved donations
  • Increased new donors

Usability

Other Software Used

Bloomerang