Localistico

Localistico is a local marketing and analytics platform designed to simplify the management of location data for brick-and-mortar businesses. According to the vendor, it is specifically tailored for businesses of various sizes in industries such as retail, real estate, services and finance, as well as food and drink establishments.

Key Features

Location & Presence Management: According to the vendor, Localistico offers a platform to simplify the management of location data by centralising control across major mapping and digital search platforms. It allows businesses to efficiently update location data in bulk, including special hours and duplicate suppression. The vendor also provides API integration for easy access or export of location data.

Store Pages: Localistico automatically generates SEO optimised store pages based on location data. Businesses can customise these pages with opening hours, address, in-store services, customer reviews, and promotions. The platform also enables the showcase of venue photos and the addition of social media footers. Customisation options, such as domain and secure pages with redirects and SSL certificates, are available.

Reputation Management: The vendor claims that Localistico provides a centralised dashboard to capture and manage reviews across platforms. Businesses can filter and search reviews based on various attributes, such as sentiment and keywords. Review insights can be analysed and visualised using map views. Additionally, the platform allows for the creation of personalised review responses with custom fields and templates.

Local Analytics & Reporting: Localistico offers a centralised platform that gathers over 60 metrics and analytics. According to the vendor, businesses can easily filter and search data to simplify day-to-day operations. Access to data is available via API integration and multi-format exports. Visualising data through map views and actionable reports provides valuable insights.

Local Ads: According to the vendor, Localistico helps businesses increase local visibility through area-targeted campaigns. The platform allows for measuring campaign performance and provides control over budget and timing. Customisation options for ad copy and keyword calculation are available for each store or area. Campaign metrics can be accessed on the dashboard and exported in multiple formats.

Organic Posts: Localistico enables businesses to create short posts with videos, photos, links, and customised text. According to the vendor, posts can be personalised with keywords to impact ranking algorithms. The platform also offers the convenience of posting in bulk and tracking engagement. Businesses can engage with customers through service updates, offers, and event announcements.

Messages & Q&A: According to the vendor, Localistico provides businesses with the ability to monitor and respond to real-time chats and questions from customers. The platform allows for searching repeated keywords to detect sales opportunities. Simplifying Q&A management with an inbox for all platforms, businesses can engage with customers directly to drive traffic to stores.