Localytics Reviews

8 Ratings
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Score 7.5 out of 101

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Kyle Campbell profile photo
Score 7 out of 10
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We only use Localytic's analytic product within a number of our games. Their web interface provides an analytics self-service interface which allows product teams to answer many of their questions on their own without the need for SQL. This also allows them to refine their questions before they come to the data team with requests for more in-depth analyses.
One complaint is that Localytics has positioned their products more for e-commerce and other non-gaming apps. As a result, their SDK support has been lacking for our use in mobile gaming.
  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
  • Unity SDK plugin support is severely lacking
  • Mobile gaming apps do not seem to be a priority for their business
  • Development focus in the last couple of years has been on their marketing product over their analytics product
It is a great product for a smaller team to integrate into their app to start getting some in-depth analytics. The web interface is a great analytics tool without the need for writing SQL. Lack of Unity support makes it a lesser choice for mobile gaming. Like many third-party products, once data needs become substantial, the business will likely outgrow Localytics and will move towards an in-house solution.
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March 18, 2014

Localytics, Reviewed

Score 7 out of 10
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Localytics was used to measure app usage across all the apps for our business. We used to to measure engagement and content consumption, by device, by app type. It was being used by the analytics department and it helped us to measure what was performing well with the app and used it to guide insights into what should be improved or worked upon.
  • It has a simple interface that is easy to use and easy to teach non-analytics members of the company. It was fairly easy to access and digest information and the visualization capabilities were very good as well.
  • The implementation was not very heavy, which made it easier for the dev team to code, as well as fix and bugs that may arise.
  • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
  • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
  • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
It is a great for publisher's apps. Does a great job of measuring content consumption and engagement. Appropriate for both large scale and small scale companies.
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About Localytics

Localytics in Boston offers their mobile marketing applications which features personalized messaging and push notifications enriched with embedded video or GIF support, as well as user-lifecycle analytics for app optimization and discovery analytics.

Localytics Technical Details

Operating Systems: Unspecified
Mobile Application:No