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Localytics

Score6 out of 10

9 Reviews and Ratings

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What is Localytics?

Upland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.

Categories & Use Cases

Reviews

What users are saying about Localytics.
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Simple self-service analytics

Incentivized
Kyle CampbellView profile
Lead Data Scientist at Backflip Studios (51-200 employees employees)

Pros

  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline

Cons

  • Unity SDK plugin support is severely lacking
  • Mobile gaming apps do not seem to be a priority for their business
  • Development focus in the last couple of years has been on their marketing product over their analytics product

Return on Investment

  • Was our first provider of user-level event data
  • Allows for many users to easily answer their own questions before making requests of the data team
  • Raw data dumps gave the data team the ability to provide more in-depth analyses.

Other Software Used

Tableau Desktop, Amazon Redshift

The right solution for very specific businesses

Incentivized
Verified User
Manager in Product Management (51-200 employees employees)

Pros

  • Push notifications
  • Flows
  • Audiences

Cons

  • Funnels
  • Navigation is confusing
  • Figuring out if events are firing correctly within the app

Return on Investment

  • We have seen an increase in usage by sending targeted push notifications.
  • For our purposes we don't need as many features as they offer.
  • We have an overall negative ROI from Localytics.

Other Software Used

Facebook for Business

Localytics, Reviewed

Verified User
Employee in Marketing (5001-10,000 employees employees)

Pros

  • It has a simple interface that is easy to use and easy to teach non-analytics members of the company. It was fairly easy to access and digest information and the visualization capabilities were very good as well.
  • The implementation was not very heavy, which made it easier for the dev team to code, as well as fix and bugs that may arise.

Cons

  • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
  • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
  • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.

Return on Investment

  • Increased employee efficiency- it is an easy tool to learn and it gives valuable information.
  • Reduced dev costs- it is a fairly simple code for developers to load into an app. Also low cost compared to some big brands, such as Adobe
  • Quick processing time- was able to get data very quickly- did not have to endure a long lag time on data processing.

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