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Localytics

Localytics

Overview

What is Localytics?

Upland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.

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Recent Reviews

Localytics, Reviewed

7 out of 10
March 18, 2014
Localytics was used to measure app usage across all the apps for our business. We used to to measure engagement and content consumption, …
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Pricing

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Localytics

$95.00

Cloud
Per Application Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Demo: Movable Ink's Integration with Upland Localytics

YouTube
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Product Details

What is Localytics?

Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversions. Customers around the world across marketing, data analytics, and user experience use Upland Localytics to understand how users interact within their mobile apps so they can deliver awesome experiences that keep them coming back through effective onboarding, compelling offers, and engaging content and campaigns.

Localytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(9)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
April 16, 2020

The right solution for very specific businesses

Verified User
Manager in Product Management
Media Production Company, 51-200 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Localytics is the platform we use for both our IOS and Android app. We primarily use it to send push notifications and manage our different audiences to trigger both push and email notifications. The usage data is used to monitor the growth of the app.
Pros and Cons
  • Push notifications
  • Flows
  • Audiences
  • Funnels
  • Navigation is confusing
  • Figuring out if events are firing correctly within the app
Likelihood to Recommend
For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
Return on Investment
  • We have seen an increase in usage by sending targeted push notifications.
  • For our purposes we don't need as many features as they offer.
  • We have an overall negative ROI from Localytics.
Alternatives Considered
We have not used other products but are going to start exploring making a switch to a new platform.
Support Rating
3
It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
Other Software Used
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