Name: Lolly
Author: Lolly

Help Desk

Web and Video Conferencing

Customer Support

Beta Testing

Continuous Integration

Development

Alumni Management

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Demand Planning

Emissions Management

Knowledge Management

Online Notary

Payment Facilitation

Enterprise

Accounting

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

API Design

App Development

Cloud Storage

Data Center Backup

Data Center Networking

Data Center Outsourcing (Canada)

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Enterprise Printing

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed Detection and Response (MDR)

Mobile Data Security

Network Performance Monitoring

Secure Access Control

Service Virtualization

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Creative Management

Ecommerce Personalization

Email Marketing

Market Research

Marketing Automation

Marketing Resource Management

Social Media Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Point of Sale

Predictive Sales Analytics

Sales Consulting

Sales Dialer

Sales Incentive Compensation Management

Sales Training

Sales

Virtualization Security

Security

Financial Services CRM

Hospital Management

Medical Office EMR & EHR

Revenue Cycle Management (RCM)

Shipping

eDiscovery

Vertical-Specific

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Lolly is an influencer marketing platform offered by the vendor of the same name. It aims to connect brands with creators and drive sales while accelerating brand growth. According to the vendor, Lolly is designed to cater to small, medium, and large companies across various industries, including marketing professionals, social media managers, brand managers, advertising agencies, and e-commerce companies. The platform provides a range of features to facilitate influencer marketing campaigns and streamline operations.

## Key Features

**Discover Influencers**: According to the vendor, Lolly helps brands find creators for their campaigns across popular platforms like Instagram, TikTok, and YouTube. The platform provides access to a database of over 50 million profiles, allowing brands to search for influencers based on location and niche using filters.

**Evaluate Creator Performance**: Lolly allows brands to analyze the performance and audience of any content creator, providing valuable insights for informed decision-making when partnering with influencers. According to the vendor, brands can uncover information about the profile and content of influencers.

**Invite Creators**: Lolly enables brands to invite creators to work directly with their brand at scale. The platform boasts a comprehensive database of over 20 million creators, facilitating the discovery and relationship-building process.

**Engage and Communicate**: Lolly offers a CRM solution for brands to communicate with creators. The vendor claims that automation can streamline communication, eliminating manual work and making it easier to manage and engage with influencers.

**Campaign Management**: According to the vendor, Lolly allows brands to centralize campaign management and reporting in one solution. The platform enables brands to track campaign performance and measure the success of their influencer marketing campaigns.

**Integrate with Lolly Pixel**: Brands can integrate Lolly Pixel to track and analyze the performance of influencers. The vendor suggests that this integration helps brands identify creators driving superior value and optimize their campaigns for better results.

**Collaborate with Brands**: Lolly allows creators to connect, collaborate, and create content for the brands they love. The platform aims to provide a hassle-free experience for creators to manage their full creator ecosystem in one place and discover brands that want to work with them.

**Seamless Payments**: According to the vendor, Lolly provides creators with payment protection, ensuring quick and secure payments through the platform.

**Accelerate Influencer Search**: Lolly aims to help brands accelerate their influencer search process with easy filtering options. The platform offers access to a comprehensive database of over 20 million influencers, enabling brands to quickly and efficiently find their ideal influencers.

**Integrated CRM**: Lolly offers an integrated CRM solution for seamless influencer management. According to the vendor, brands can connect, manage, and hire influencers at scale through the platform, utilizing automated workflows to streamline influencer communication and management.

Individual

Team

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Lolly

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

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Influencer Marketing Software

Lolly

Overview

What is Lolly?