#1 most frequent
United States of America
45.1%125 installations of 277
What is Lookback?
Lookback is a UX research platform for mobile & desktop moderated and unmoderated research, from the company of the same name in Palo Alto.
Categories & Use Cases
Product Demos
Who Buys & Uses Lookback
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
8.3%23 installations of 277
#3 most frequent
France
6.9%19 installations of 277
The best tool to organize and socialize user interviews
Use Cases and Deployment Scope
We use Lookback to run user testing. It helps us to be able to collect insights and easily share them across the team. Having additions team members watch user interview sessions live helps put users at the center of our development process.
Pros
- Organization of user interviews
- Sharing of interviews across the team
- Creating highlights of insights
Cons
- Ability to chat with participants
- Ability to switch between screen share and full screen video
Return on Investment
- It allows us to understand our customers’ problems in a very team compatible way.
Usability
Alternatives Considered
Zoom Workplace and Google Meet
Other Software Used
User Interviews
Great product for Qual Researchers
Use Cases and Deployment Scope
I am part of the research team in the bank specifically focussing on Design Research. A large part of my job is doing qualitative research for a large product area. We use Lookback to chat with our research participants remotely on both, mobile and desktop.
We heavily rely on Lookback for mobile heavy interviews since one of our main product area is our native mobile app.
We also have our stakeholders watch interviews live and engage in the chat room to discuss observations during the session.
Pros
- Organising interviews for mobile devices
- Observer links so people can watch without interrupting the session
- Video transcriptions
Cons
- Unmoderated interviews is still under cooked as a feature
- The process of how participants have to download an app to start an interview is a large friction point for us
Most Important Features
- Interviewing live
- Sending out observer links
Return on Investment
- It allows stakeholder engagement and that’sa huge plus especially if it’s happening discretely in the background and theyre not interrupting the interview
Alternatives Considered
Zoom
Other Software Used
UserZoom, Qualtrics XM for Strategy and Research, Intercom