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Looker Studio

Looker Studio
Formerly Google Data Studio

Overview

What is Looker Studio?

Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

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Recent Reviews

Best Analytical tool

8 out of 10
March 29, 2023
Incentivized
As data analysts, we have to create the report and dashboard in GDS. So, we have integrated some data sources like Google Analytics, …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 15 features
  • Pre-built visualization formats (heatmaps, scatter plots etc.) (49)
    9.3
    93%
  • Customizable dashboards (50)
    9.2
    92%
  • Report sharing and collaboration (50)
    6.5
    65%
  • Report Formatting Templates (49)
    5.1
    51%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Looker Studio?

Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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SAP Lumira Discovery is SAP’s data visualization and discovery application. It facilitates data discovery, visualization, and analysis by assisting users with creation of dashboards, infographics, presentations, data facets, tag clouds, and more.

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Features

BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

7.5
Avg 8.4

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

6.3
Avg 8.0

Report Output and Scheduling

Ability to schedule and manager report output.

7.5
Avg 8.4

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

8.9
Avg 8.2
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Product Details

What is Looker Studio?

Looker Studio, formerly Google Data Studio, is a data visualization platform from Google that transforms data into meaningful presentations and dashboards with customized reporting tools.

Looker Studio vs. Looker


Looker Studio is a part of Google's Looker Suite for business intelligence. Looker Studio is a self-serve BI solution where less technical users can create charts and reports, while Looker is a complete, enterprise BI platform, where technical users can build complex models that consider every aspect of the business. Looker Studio offers both free and pro versions, while Looker is not available for free.

Looker Studio Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Reviewers rate Location Analytics / Geographic Visualization highest, with a score of 9.4.

The most common users of Looker Studio are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(268)

Attribute Ratings

Reviews

(1-25 of 51)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Looker Studio Pro for embedded Analytics. Looker Studio makes getting started with customized analytics really easy. It also has an incredible amount of features and tools to offer for advanced use cases. I started by connecting Google Sheets data, transitioned into connecting supermetrics, and 9 years later, I am still using Google Data Studio, now with big data from a Google Big Query warehouse. I love the fact that it utilizes an open canvas similar to PowerPoint or Slides. You can move charts, shapes, and images anywhere you want at the pixel level, and rearrange the order they display via send to back or front settings.
March 29, 2023

Best Analytical tool

Score 8 out of 10
Vetted Review
Verified User
Incentivized
As data analysts, we have to create the report and dashboard in GDS. So, we have integrated some data sources like Google Analytics, Google Ads, FB Ads, Quickbooks, and others. I created many dashboards as per the requirement like costing, profit, marketing, sales, etc.
Score 7 out of 10
Vetted Review
Verified User
Google Data Studio is used to visualize data collected in Google Analytics and Airtable. We store lots of data through those platforms. However, they are not very useful for visualizing that data. Through simple script connections, Google Data Studio solves that problem.
Artyom Ashigov | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use Google Data Studio on daily basis. By using that we can figure out how many people use our systems, how many people want to play, how much they spend. We can easily do comparison analysis. We use all analytical metrics to provide it our managers to make a decision.
Mukul Saxena | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We used it for making Dashboards, reports to show to the management with a great impression, as its easy to read. Its feature of converting data collected from various connectors to the graphs is fantastic. It can be integrated with almost more than 300 connectors. Reports created in Crux forms looks visually good by using different type of graphs.
German Delgado | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I have not find any other product that can be as useful as this in an entry level of Business intelligence, this no cost, very easy to learn tool help me to develop new ways to see data to take decisions that help me improve my KPIs. It's not the most powerful tool but nevertheless it’s a first step into the Data Science World. Data Studio has opened my eyes into a new passion on data visualization and data science.
November 04, 2021

Marketing Agency Employee

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using the Google Data Studio in our marketing department to track analytics for our own digital marketing business and for a dozen of our clients. It helps us keep things organized, track progress, and provide our clients with data to track their marketing efforts.
Rafael Grandizoli | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Data Studio is used across some departments in the company to create dashboards and reports to help the team have insights and analyze performance from multiple advertising campaigns. In a quick and easy way, any of our users can access the data and create charts, tables and compose dashboards for their work.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Data Studio is being used to produce reports and dashboards for use across the entire organization. We have a large number of applications on which metrics must be reported. As a Google Premier customer, Google Data Studio was the logical choice as it provides the reports and dashboards we need in a cost-effective way.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The Google Data Studio platform provides us with the ability to perform simple analytics on various datasets in order to discover trends and present that data to management in a simple, easy-to-understand format. While first party connector support may be limited, the ability to use CSV files as an interchange format allows us to cover most systems from time and attendance to simple excel exports.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Data Studio is used across departments at our company. We have daily active users within Operations, AdOps, Product, Engineering, IT, and various Business teams. Self-service GDS dashboards are used extensively for reporting and analysis of various KPIs. We also utilize GDS for email reports. Dashboards are also shared externally with partners. GDS is easy to use for standard and ad-hoc reporting and BI insights and analysis to understand trends and performance.
Akhilesh Arya | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Create robust and interactive marketing dashboard for free using Google Data Studio. It makes data visualization better with the help of graphs and charts. Easy GUI makes it more user friendly.
And live data connectivity provide you the feature where you can connect to real time data though this feature is slow and the refresh rate is slow but its there.
Tegan Jenner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Data Studio is being utilized by our media and analytics departments. There are 3 users in our office that are fluent in using this tool. Together, we create reports for our clients to summarize performance. The reports (in view-only mode) are shared with our clients so they have an interactive way to look through reporting. Having the reporting be interactive is where the real value comes from --versus static reports like PDFs or Excel files with a finite period of data available.
April 29, 2021

Easy and Free to use

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Data Studio allows me to pull all the information from my Google Analytics and Google Ads and create simple reports. What I love most is that I can visualize my results on Google Data Studio. This makes sharing reports to teammates super easy. There are many templates on Google Data Studio that makes this very easy.
Christopher Penn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Data Studio is used both inside our organization and on behalf of clients. It's our primary reporting and visualization tool, and the primary method we communicate data to clients. Because of its robust integration capabilities and ease of use, it's our first go-to for any basic data visualization from cloud-based data.
Scott Walker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
[I used Google Data Studio to] create a dashboard for each of my clients that combines all their data sources (social, ad networks, Analytics, etc.) into one easy to read report for them. I download a PDF for them to view each month, but I also send the link to the dashboard in case they want to view it or play around with the metrics. I've found that many clients are often asking for updates on the performance of the campaigns or site performance, so giving them an easy one-stop-shop where they can find all their performance data is very convenient.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We make use of Google Data Studio in order to can insight into large amounts of statistical data we have stored in BigQuery. We run reports and generate some visualizations to allow people to better understand the data. This allows non-technical people to get the benefits of the data without too much trouble.
April 27, 2021

Disappointing

Score 2 out of 10
Vetted Review
Verified User
Incentivized
We used Google Data Studio to create monthly reports for our clients. Since it's directly within Google, there aren't any issues with reliable data connections. It was a solution to creating monthly analytics reports that we could easily export for our clients.
Janaye Steadman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Google Data Studio to send our clients weekly and monthly analytics reports for their social media profiles. It has made this process significantly easier and less time-consuming since we are able to schedule the reports to send automatically.
Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are in the beginning stages of implementing Google Data Studio. It is currently being used in the Marketing department. We have connected our google apps, Google Analytics, search console, Google Ads to Data Studio. In marketing, it is giving us automated reports from all of those sources. We can combine the data sources for great-looking dashboards. We have run into issues with adding our site database data to Data Studio, which has been a hang-up for us to fully implement the software across all departments.
Omar Gutierrez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As a digital marketing agency, we use Data studio to give on-demand reports to our different customers. We created a template where they can log in and see every metric regarding their online activity and campaign performance. It has been very useful because we can generate quick reports with highlights of each website performance and each of our clients can go into more detail using their links to the data studio reports.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it for our Marketing reports, specifically for our Mobile Apps Reports and Google Analytics reports. We use this report to understand the Mobile App downloads (which country had more downloads, which app had more uninstalls, etc.) and Visitors information on our webpages. Currently we use it in our Marketing department and we are planning to implement in other departments soon.
Natalie C. Winslow | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Google Data Studio to create reports for our clients using several data sources, including Google Ads, Google Analytics, and Facebook Insights, Facebook/Instagram Ads. It allows us to easily customize how we show the data from the various sources and allows us to filter, highlight, and customize the color palette.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are currently using it in our marketing department to visualize data from our websites.
We connected the platform with Google Analytics, so we are able to create graphs and dashboards super easily, compared to exporting the data and creating graphs in PowerPoint as it was done before. It allows us to focus on the data, rather than fetching the information.
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