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Looker

Looker

Overview

What is Looker?

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in…

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Pricing

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What is Looker?

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://cloud.google.com/resources/look…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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SAP Crystal is an analytics and reporting software solution for SMBs. SAP Crystal comprises Crystal Reports for pixel-perfect reporting, and SAP Crystal Server for automated distribution and self-service access to reports, dashboards and data exploration.

What is SAP Lumira Discovery?

SAP Lumira Discovery is SAP’s data visualization and discovery application. It facilitates data discovery, visualization, and analysis by assisting users with creation of dashboards, infographics, presentations, data facets, tag clouds, and more.

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Product Demos

How To Use Looker as a Business User

YouTube
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Features

BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

8
Avg 8.2

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

8
Avg 8.1

Report Output and Scheduling

Ability to schedule and manager report output.

8.4
Avg 8.3

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

6.6
Avg 8.0

Access Control and Security

Access control means being able to determine who has access to which data.

8.2
Avg 8.5

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

5.7
Avg 8.0
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Product Details

What is Looker?

Looker, Google Cloud’s business intelligence platform, enables users to chat with data. Organizations are given self-service and governed BI to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment.


Looker vs. Looker Studio


Looker Studio is a part of Google's Looker Suite for business intelligence. Looker Studio is a self-serve BI solution where less technical users can create charts and reports, while Looker is a complete, enterprise BI platform, where technical users can build complex models that consider every aspect of the business. Looker Studio offers both free and pro versions, while Looker is not available for free. Looker and Looker Studio integrate with each other to support both types of analysis at businesses.

Looker Features

BI Platform Features

  • Supported: Administration via Web Interface
  • Supported: Live Connection to External Data
  • Supported: In-memory data model
  • Supported: Multi-Data Source Reporting (Blending)
  • Supported: Data warehouse / dictionary layer

Supported Data Sources Features

  • Supported: Oracle
  • Supported: MS SQL Server
  • Supported: IBM DB2
  • Supported: Postgres
  • Supported: MySQL
  • Supported: Cloudera Hadoop
  • Supported: Hortonworks Hadoop
  • Supported: EMC Greenplum
  • Supported: IBM Netezza
  • Supported: HP Vertica
  • Supported: ParAccel
  • Supported: SAP Hana
  • Supported: Teradata
  • Supported: Sage 500
  • Supported: SAP

BI Standard Reporting Features

  • Supported: Pixel Perfect reports
  • Supported: Customizable dashboards
  • Supported: Report Formatting Templates

Ad-hoc Reporting Features

  • Supported: Drill-down analysis
  • Supported: Formatting capabilities
  • Supported: Integration with R or other statistical packages
  • Supported: Report sharing and collaboration

Report Output and Scheduling Features

  • Supported: Publish to Web
  • Supported: Publish to PDF
  • Supported: Output Raw Supporting Data
  • Supported: Report Versioning
  • Supported: Report Delivery Scheduling

Data Discovery and Visualization Features

  • Supported: Pre-built visualization formats (heatmaps, scatter plots etc.)
  • Supported: Location Analytics / Geographic Visualization
  • Supported: Support for Machine Learning models
  • Supported: Integration with R or other statistical packages

Access Control and Security Features

  • Supported: Multi-User Support (named login)
  • Supported: Role-Based Security Model
  • Supported: Multiple Access Permission Levels (Create, Read, Delete)
  • Supported: Report-Level Access Control
  • Supported: Table-Level Access Control (BI-layer)
  • Supported: Field-Level Access Control (BI-layer)

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.

Looker Video

The future of Looker is powered by generative AI—Google's vision for what's next in business intelligence

Looker Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesUnited States, Canada, United Kingdom, Mexico, Germany, France, Australia, New Zealand, South Africa, Brazil
Supported LanguagesEnglish

Frequently Asked Questions

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

Domo, MicroStrategy Analytics, and Tableau Server are common alternatives for Looker.

Reviewers rate Multi-User Support (named login) highest, with a score of 8.8.

The most common users of Looker are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(413)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Customizable Data Visualizations: Users have expressed appreciation for the platform's customizable and unique data visualizations, enabling tailored reports and dashboards to meet individual needs. The variety of dashboards with interactive visualizations and filters is praised for providing valuable insights into data.

Effective AI Automation: Many reviewers have highlighted the platform's effective use of AI in automating data-driven tasks, contributing to streamlined processes and informed decision-making. Automated data aggregations, data segmentation, and connection to multiple data sources streamline data processing.

Ease of Use: The user-friendly interface has been noted by users for facilitating efficient work, reducing the learning curve, and enabling individuals with less technical knowledge to navigate the platform seamlessly. Compatibility with Google Analytics for Firebase enhances the overall data analysis experience.

Sharing Capabilities: Some Users find the sharing mechanism overly complicated. The complexity of sharing processes within Looker has been a significant pain point for users, impacting collaboration and data dissemination among team members.

Connectivity Challenges and Complex Sharing: Reviewers have highlighted issues with connectivity, experiencing difficulties in establishing stable connections. Users report this lag as especially common when multiple graphs and data visualizations are being displayed.

Steep Learning Curve and Training Requirements: Users have reported a steep learning curve associated with Looker. Some users have criticized the documentation for being insufficient in explaining how to effectively utilize the tool, leading to confusion and inefficiency in learning. This lack of comprehensive guidance has hindered users' ability to maximize the potential of Looker's features and functionality.

Reviews

(1-25 of 118)
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Maximise Insights with Looker

Rating: 8 out of 10
October 03, 2024
Verified User
Vetted Review
Verified User
Looker
2 years of experience
It provides a variety of visualizations charts, graphs to make complex data more understandable. We can create custom dashboards to monitor key metrics and KPIs. It allows us to create of data models to ensure data consistency and accuracy.

User friendly data visualisation tool

Rating: 8 out of 10
October 01, 2024
Verified User
Vetted Review
Verified User
Looker
2 years of experience
Building my own dashboard to monitor campaign performance and simply have an overview of campaign , ad group, account structure and details. Connecting it with google sheet and data sources is fast and easy way to conduct analysis. Whenever other company dashboard is being updated too slowly, Looker is our fast way.

A Dynamic And Customisable BI Tool Perfect For Semantic Layers

Rating: 9 out of 10
September 30, 2024
Verified User
Vetted Review
Verified User
Looker
3 years of experience
Some stakeholders use Looker to help visualise data that has been made available to them as part of our 'DaaP' programme (data as a product). The simple and intuitive nature allows simple connection to our data warehouse, native/cache'd querying, dynamic visuals, and an abstraction/semantic layer to sit between raw/modelled data and visulisation.

Looker - Future of business intelligence.

Rating: 7 out of 10
September 24, 2024
Verified User
Vetted Review
Verified User
Looker
3 years of experience
Looker helps us make data-driven decisions. It offers robust modeling capabilities and a user-friendly interface. It helps a lot to create dashboards within a time limit. There are lots of customization options available, like chart type. It controls data breaches and provides appropriate information based on data modeling.

Excellent reporting tool with multiple options.

Rating: 9 out of 10
September 23, 2024
MK
Vetted Review
Verified User
Looker
1 year of experience
We are using Looker to build a Dashboard based on data coming from Jira. Our organization has over 50 Agile teams, and we use Looker to create analytics reports and use them on a daily basis to help drive team performance. The key metrics we use are team-wise metrics for products and services and velocity metrics for sprints. The Looker dashboard has been a primary source of information when we try to update our Leadership on the progress made by the team and help understand the capacity with which the team works.

Looker is great for syncing your stats from multiple data sources

Rating: 8 out of 10
September 23, 2024
LG
Vetted Review
Verified User
Looker
1 year of experience
We use Looker in our small business to create visual graphs and reports on our clients stats. We use Looker for the reporting on their website Search Engine optimization and Website traffic. It helps our business with automating all the reports and sending them out to the client on a schedule.

Looker Studio is quite the product! I highly recommend it!

Rating: 9 out of 10
September 23, 2024
TH
Vetted Review
Verified User
Looker
10 years of experience
We use Looker Studio to create reports especially ones that connect to other Google products but not exclusive to them. Its also an easy way to share reports/dashboards with stakeholders. Its not simply for small reports, the ability to make multiple pages to cover various channels. Additionally, you can create custom metrics.

It's performance is better than it's name

Rating: 6 out of 10
September 23, 2024
Verified User
Vetted Review
Verified User
Looker
3 years of experience
We use Google Looker Studio to create reports that show our marketing clients their monthly performance pulling data from Google Analytics and Google Search Console. This includes data about traffic, conversions, and organic query performance. If a client is also running Ads, we can include data about their campaign performance.

Create beautiful customizable reports.

Rating: 8 out of 10
September 23, 2024
Verified User
Vetted Review
Verified User
Looker
1 year of experience
We use Looker to build dashboards to visualize data and analyze product usage for internal customers in our company. It allows us to customize different chart types in a clearer way for reading and has the user interface of other Google family products.

A comprehensive review of Looker Studio for my digital marketing agency.

Rating: 10 out of 10
September 22, 2024
ci
Vetted Review
Verified User
Looker
4 years of experience
We use Looker Studio with connectors for Google Analytics 4, Google Ads, Meta Ads, and other advertising platforms to create dashboards featuring key performance indicators (KPIs) for our digital marketing agency clients. The tool provides us with real-time insights and assists in planning future actions. It also facilitates dashboard sharing and offers customization and flexibility for any report we wish to generate.

Utilizing Looker Studios For Reporting Needs.

Rating: 8 out of 10
September 22, 2024
MG
Vetted Review
Verified User
Looker
8 years of experience
We use Looker for data and reporting analysis for Google Ad Manager mainly to streamline all reporting into one dashboard with nice charts and graphs. Many publishers would like to see reporting in one dashboard, and GAM does not provide that easily. We build out custom reports that each pub wants to see and tailor them to their needs and wants. We use this across 40-60 publishers.

Fantastic, Easy Reports!

Rating: 10 out of 10
September 22, 2024
We use Looker to create prettier charts and at-a-glance visualizations/reports and cross-reference more data than our database can. It's helpful to allow non-data people to have better insight into data through reports rather than spreadsheets. Making reports is also easy; so many "data people" across the school have made them, not just those of us in IT.

Looker is a great option.

Rating: 8 out of 10
September 21, 2024
Verified User
Vetted Review
Verified User
Looker
2 years of experience
I use Looker to build dashboards for our clients. It's a great way to enable the client to have "immediate" access to results without having to pull data anytime they need it manually. It also looks pretty. Looker's dashboards can be highly robust, but we use them for a snapshot approach, which I like.

Easy to upload, easy to use!

Rating: 9 out of 10
September 21, 2024
Verified User
Vetted Review
Verified User
Looker
1 year of experience
I create a visual presentation of data each quarter to present to leadership. It's especially great to highlight my monthly metrics and showcase how I'm going above and beyond the current expectations for my goals. It allows me to show how consistent my data is for each day, not condensed into only a few days of productivity over a month.

Data Looks Best When It's Graphic.

Rating: 10 out of 10
September 21, 2024
Verified User
Vetted Review
Verified User
Looker
1 year of experience
We use Looker to create Google Analytics reports for various clients within our university system. We monitor traffic for all university web pages and have specific goals and outcomes. Looker helps us see results. Our degree program pages and our admissions pages contain campaign URLs and goals for conversion so that we can see what users are clicking on, what pages they visit the most, and what events they click on. We also use it to monitor how users advance through our pages and monitor outbound clicks to apply for programs. We use it to gauge targeted traffic from various locations (perhaps with an ad campaign) and build graphic reports for our clients who may not understand how analytics works. Looker better describes how users navigate our sites and why our campaigns may or may not be working or converting the way we want. We also look at how people utilize such events as downloading a PDF or watching a video.

Looker for the win!

Rating: 10 out of 10
September 21, 2024
Verified User
Vetted Review
Verified User
Looker
4 years of experience
We use Looker to visualize data for business intelligence and create custom reports that combine data from several internal applications, databases, and other sources. Our customer-facing teams use Looker to keep track of account growth and other customer metrics when supporting or succeeding our customers. Looker has been much easier for our team to use than other data visualization and reporting tools we've tried in the past.

A fantastic solution for small and medium businesses to quickly get reporting up and customized to your liking

Rating: 10 out of 10
September 18, 2024
BH
Vetted Review
Verified User
Looker
7 years of experience
I use Looker as a way to analyze web performance over time as well as quickly and easily compare performance monthly across various channels. Every website i manage is setup with Looker with the data coming in automatically and then the insights included for each major call out for easy client viewing.

Using Looker as explorer for the last year

Rating: 6 out of 10
September 16, 2024
Verified User
Vetted Review
Verified User
Looker
1 year of experience
We use Looker as the visualization tool for the data of some of the SW applications we developed in the organization. It is used normally for those applications where Google Analytics information is available. We use it as a tool to share and visualize data but also to extract information to analyze it in other tools.

Looker saves us dozens of hours every moth and puts data into perspective

Rating: 10 out of 10
September 11, 2024
DM
Vetted Review
Verified User
Looker
5 years of experience
As an digital agency, we report to our clients on daily basis. Our clients demand comprehensive, understandable, and actionable insights into their marketing campaigns. Traditional reporting tools can be cumbersome and not flexible enough. Looker allows us to create customized, interactive reports and dashboards that clients can explore, helping them understand their campaign performance at a glance. Looker offers a practical solution for creating interactive marketing reports and data visualizations.

Looker is a great product for data analysis, combining data sets across multiple platforms

Rating: 9 out of 10
September 10, 2024
Verified User
Vetted Review
Verified User
Looker
1 year of experience
We are linking the system to multiple platforms where the data is pulled and put into tables using different metrics across different departments. We also utilize the system to build custom reports for example the Shop compare usage per work orders against inventory reports to validate the data. We then use the system to verify that all invoices are synced over from one system into our main accounting system. Then compare the Looker data with what appears on our books to validate all the data has synced over for a specific time period. We are beginning to use the system to forecast and predict however more data points are needed so I feel comfortable about the forecast.

Looker delivers basic BI reporting for a great price (free!)

Rating: 7 out of 10
August 29, 2024
LL
Vetted Review
Verified User
Looker
10 years of experience
We use Looker to visualize and display some of our business performance data. It covers the marketing campaigns, website performance, and revenue generation for our online ecommerce store. We are not able to report on every departmental metric due to limitations in data access, but for the advertising campaigns and web performance, it works fine.

Good for building reports to share with business partners

Rating: 9 out of 10
August 29, 2024
Verified User
Vetted Review
Verified User
Looker
2 years of experience
We use Looker to provide insights regarding our sales and website traffic. Once a look is created we are able to quickly build out tables and visualizations that can then be shared with business partners as needed. It is used on a regular basis to provide reports that are leveraged at all levels of the business.

Looker is vital to our organization

Rating: 10 out of 10
August 19, 2024
Verified User
Vetted Review
Verified User
Looker
2 years of experience
Looker allows our support, marketing, data, engineering, and originations teams track user and investment data for various purposes. For me, I look to see where and when users signed up, how many bank accounts they've linked, where distributions are going, any pending investments, and how much room we have left in a particular investment offering. The use cases for our type of company is endless.
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