A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Principal in Sales at Portage Bay Advisors (1-10 employees employees)
Pros
Market exposure
Lead generation
Cons
Quality control is poor
The demeanor of those that work there is arrogant and indifferent
Return on Investment
The impact has been negative (as in worse than not having an effect), due to their inability to list simple details (that are commonly available through well known sources).
What's even worse is that I am one of the data sources from which they source the information they advertise. But they are unwilling to take input from me (the one who hired them in the first place).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Executive Director in Corporate at The Phronesis Group (1-10 employees employees)
Pros
Immediate alerts can be set up for new listings that meet your criteria
You can map an area you are interested in searching
The report writing has some decent functionality
You can email prospects about your listing
Cons
They are trying to force you to use costar, so now they added 3 extra steps for you to run a report. They say running avails surveys is like RESEARCHING DATA, which falls under Co-Star.
They raised rates 40% recently, with no improvement. The actually reduced functionality and efficiency.
They hide alot of listings that are on CoSTar.
They used to do SEO stuff for your listing, so when you type in the property address on Google your listing would show up. Now they hide, suppress your listing. I can't find my listings using GOOGLE. You are paying for exposure to potential clients/tenants/buyers, but you don't actually get that exposure until you pay extra.
Ever since COSTar took over loopnet it has been a continual downhill experience.
Return on Investment
I can reach tenants, who email me loopnet inquiries on my listings.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Industrial Real Estate Broker and Investment Properties in Sales at Lee & Associates Commercial Real Estate Services (501-1000 employees employees)
Pros
Ultimately LoopNet is a listing service for brokers and a research service for the public. It shows up first on almost every Google search related to commercial property leasing or sales. This is its largest value.
LoopNet does a very good job of being known. Most members of the public seem to be familiar with LoopNet and many people looking for space or to buy a building will search LoopNet.
LoopNet has the most accurate data of any commercial MLS. It cannot be completely trusted, but it is definitely better than its competitors.
Cons
LoopNet needs to do a better job of sifting through to delete old and stale listings. These listings are inaccurate and clutter a report to lower its credibility.
I am not a fan of the reporting. As a broker, I can make sense of the reports but the public is not always as savvy.
Return on Investment
We pay the CoStar group (including LoopNet) a lot of money. I pay a per month listing fee to have my listings show up higher on their search list. This has seemed to pay off very well.
LoopNet has allowed me to gain access to a market of companies that are not local or do not have a physical address. These companies would have previously been off of my radar, but with LoopNet, some of them have reached out looking for space and I have grown my business this way.
Alternatives Considered
CoStar Real Estate Manager
Other Software Used
Insightly, Airtable, CoStar Real Estate Manager, QuickBooks Self-Employed, Evernote
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info